Dutch
Established Leader24/7 online vet care for dogs and cats
- Monthly visits
- 619.6K
- Down18.8%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $12/mo
- Higher than 64% of peersNiche median $8.1/mo
- Launched
- 5y ago
- 2021-07-01 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsStore data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered 1996-01-18
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($12) · Observed 2026-11-03 · Pricing page
Entry price $12/mo, Higher than 64% of peers; “Pets” median is $8.1/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.dutch.com/
- Pricingwww.dutch.com/pages/membership-plans Snapshot 2026-11-03
- Featureswww.dutch.com/products/simparica-trio-rx Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“24/7 online vet care for dogs and cats”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing
- Category Positioning Anchor
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f3f0eb;
--foreground: #050505;
--muted-foreground: #8c8479;
--accent: #fff200;
--radius: 9999px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~64%) · Surface #F3F0EB (~23%) · Text #050505 (~7%) · Muted Text #8C8479 (~2%) · Accent #FFF200 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Dutch cost?
- Annual: $12/mo (billed annually) (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Dutch get?
- Vaneform estimates 619.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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