Products

Dux-soup

Uses AI

LinkedIn outreach that scales safely and gets real results

dux-soup.com Sales / LinkedIn Outreach & Social Selling

AI Benchmark
Desktop
Mobile
Monthly visits
48K
Down19.5%MoMSep 2026
MRR
$400KClaimed
Disclosed 2026-11-07Starter Story
Entry price
$55/mo
Higher than 63% of peersNiche median $46/mo
Creators
Eve Mallard
No social account linkedCo-created with Will Van Der Sanden
Launched
9y ago
2017-02-01 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026 · Oct 2026 pending
MRRSelf-reported, unverified · Starter Story
  • Nov 2026$400KSelf-reported MRR · unverified
Events1 revenue disclosure · 13 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-07$400K/moClaimedStarter Story

    “Update: How We Added $1M To Our Bottom Line And Reduced Churn”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    LinkedIn outreach that scales safely and gets real results

    Sep 22 · 53d agoLaunch page

    At the time: 59.7K visits/moVisits: prior 1 mo -16%, next 1 mo -20%
  • Launched on Product HuntLaunch

    LinkedIn automation tool

    Feb 7, 2022 · 4y agoLaunch page

  • Launched on Product HuntLaunch

    Smarter Lead Generation

    Apr 24, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    Lead Generation, LinkedIn, Automation

    Feb 1, 2017 · 9y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story20 team members
2022-10-11Source

Update: How We Added $1M To Our Bottom Line And Reduced Churn

GetLatka13 team members
2026-10-29Source

Dux-Soup is a bootstrapped LinkedIn lead-generation software company founded in 2016 by Will van der Sanden, who serves as CEO and sole founder.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search32%
  • Paid Search8%
  • Social8%
  • Other10%

Countries

  • United States25%
  • India8%
  • Germany6%
  • United Kingdom6%
  • France5%

Search

Domain authority 65Domain registered 2013-09-30

KeywordMonthly volume
dux soup3,460
duxsoup1,740
dux-soup1,320
can dux soup collect more data from a linkedin profile when it revists someone?190
how much is dux soup cloud190

Traffic data: Vaneform

Pricing

STACKED local
$55/mo
Billed annually $41.25/mo-25%
1 seat · Unlimited concurrent campaigns
STACKED cloud
$99.00 / $74.17

Trial: Start free 14-day trial · 1 paid tier ($55) · Up to 25% off annually · Observed 2026-11-04 · Pricing page

Entry price $55/mo, Higher than 63% of peers; “LinkedIn Outreach & Social Selling” median is $46/mo.View pricing benchmark

Pages & changes

Tracked since 2017-02-01

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “AI personalization”Positioning

    The #1 LinkedIn automation tool→AI personalization

  2. Nov 1 · 13d ago

    Removed technology: Cloudflare TurnstileFeatures

    Cloudflare Turnstile→—

  3. Nov 1 · 13d ago

    Removed technology: FirstPromoterFeatures

    FirstPromoter→—

  4. Nov 1 · 13d ago

    Adopted technology: GSAPFeatures

    —→GSAP

  5. Nov 1 · 13d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

  6. Nov 1 · 13d ago

    Removed technology: Help ScoutFeatures

    Help Scout→—

Design

First-screen visual analysis & :root CSS

Gradient Glow (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“LinkedIn outreach that scales safely and gets real results”

Headline Over Large Product Shot hero structure paired with download app / install extension CTA and stacked avatars & testimonials.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.1 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Plus Jakarta Sans
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Floating Pill Nav
Theme & density
Light · Airy
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #d7ebfa;
  --surface: #ffffff;
  --foreground: #101828;
  --muted-foreground: #5c6778;
  --accent: #2b9af3;
  --radius: 9999px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #D7EBFA (~50%) · Surface #FFFFFF (~20%) · Text #101828 (~12%) · Muted Text #5C6778 (~8%) · Accent #2B9AF3 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Floating Pill Nav
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Dux-soup cost?
STACKED local: $55/mo (annual billing available); STACKED cloud: $99.00 / $74.17. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Dux-soup get?
Vaneform estimates 48K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Dux-soup and what platforms does it support?
Dux-soup is catalogued under LinkedIn Outreach & Social Selling: LinkedIn outreach that scales safely and gets real results. Supported platforms: Web.
What is Dux-soup's publicly disclosed revenue?
Starter Story records a founder-reported figure of $400K /mo stated on 2026-11-07.Source

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