Earthly
Uses AIEngineering Guardrails for the AI Era.
earthly.dev Source★ 448MPL-2.0Software Development / Testing & Code Quality
- Monthly visits
- 59.3K
- Down20.9%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 6y ago
- 2020-09-25 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- First talk at Kubecon a success! I've given the AI running coach talk a couple times now. And since the race is over, I think its time to retire the talk.
@adamgordonbell · 2026-11-11 · 4 likes · 0 reposts · 196 views
- Panel on production agents was fun! Thanks to @Yugabyte for hosting ( and @_ediri for snapping pics )
@adamgordonbell · 2026-11-09 · 8 likes · 1 reposts · 566 views
- KubeCon Platform engineering day
@adamgordonbell · 2026-11-09 · 8 likes · 0 reposts · 307 views
Launched on Show HN (3 pts)Launch
Earthly v0.8 – Auto-Skip — Hi HN Earthly v0.8 is out[1]. Earthly is an open-source build tool that gives you fast and reproducible builds and can work with your exis…
Jan 25, 2024 · 2y agoLaunch page
Launched on Show HN (2 pts · 1 comments)Launch
Earthly – simple, fast, consistent builds
Aug 3, 2023 · 3y agoLaunch page
Launched on Show HN (11 pts · 1 comments)Launch
Earthly Cloud – simple, fast, consistent builds
Aug 1, 2023 · 3y agoLaunch page
Launched on Show HN (6 pts)Launch
Earthly – Simpler and Faster Builds — Hello HN. Earthly is an open-source build tool ( and now a SAAS CI), and we've just released 0.7.0, our most significant release since ear…
Mar 8, 2023 · 3y agoLaunch page
Launched on Show HN (6 pts · 2 comments)Launch
Earthly 0.7.0 - Simpler and Faster Builds
Mar 1, 2023 · 3y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hello HN. Earthly is an open-source build tool ( and now a SAAS CI), and we've just released 0.7.0, our most significant release since early 2022. Our article about RCE as a service was on the front page [0], but the specifics of how the open-source build tool works might be more directly relevant to hn readers. Earthly is like a modern version of a makefile
- Post excerpt:
- Hi HN Earthly v0.8 is out[1]. Earthly is an open-source build tool that gives you fast and reproducible builds and can work with your existing CI setup. This update is our first beta release of Auto-skip, which I'm excited about, even in its current beta form. Auto-Skip improves build times in monorepos drastically. By leveraging a global cache, it smartly b
Open Source & Self-Hosting
- GitHub Stars
- ★ 448
- Forks
- 36
- License
- MPL-2.0
- Primary language
- Go
Traffic sources
Traffic breakdown
Channels
- Direct39%
- Organic Search37%
- Referrals10%
- Social6%
- Other8%
Countries
- United States13%
- Russia7%
- Germany6%
- India5%
- Brazil4%
Search
Domain authority —Domain registered 2019-11-03
| Keyword | Monthly volume |
|---|---|
| mitmproxy | 16.5K |
| mitm proxy | 2,840 |
| earthly container | 190 |
| create a conda environment using miniconda | — |
| how to create a virtual environment in miniconda | — |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homeearthly.dev/
- Pricingearthly.dev/earthfile/ Snapshot 2026-11-03
- Featuresearthly.dev/how-lunar-works/ Snapshot 2026-11-03
Changes
Design
Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Engineering Guardrails for the AI Era.”
Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Book Demo / Contact Sales · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
- Large Hero Product Shot
- Metrics Strip
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Dark Developer (with Gradient Glow)
Deep dark surfaces, monospace typography, terminal/code snippets, and high-precision borders.
## Design Tokens
```css
:root {
--background: #07111f;
--surface: #101b2e;
--foreground: #f4f8fc;
--muted-foreground: #8ea0b5;
--accent: #1ee6a6;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #07111F (~46%) · Surface #101B2E (~22%) · Text #F4F8FC (~12%) · Muted Text #8EA0B5 (~12%) · Accent #1EE6A6 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.
- Visual summary: Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Warm pastel backgrounds
- Playful cartoon illustrations
- Oversized pill buttons everywhere
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Earthly get?
- Vaneform estimates 59.3K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Earthly and what platforms does it support?
- Earthly is catalogued under Testing & Code Quality: Engineering Guardrails for the AI Era.. Supported platforms: Web.
- Is Earthly open source?
- Earthly has a public repository (https://github.com/earthly/earthly) under the MPL-2.0 license, recording 448 GitHub stars.Source
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| PostmanAPI engineering for your agents | $9/mo | 2.7M | Undisclosed |
| ApplauseSoftware Testing Reimagined for the Age of AI | — | 1.2M | Undisclosed |
| PlaywrightPlaywright enables reliable web automation for testing, scripting, and AI agents. | — | 1.1M | Undisclosed |
| BrowserStackEverything you need for testing | $375/mo | 1M | Undisclosed |
| TestMu AIAssure your AI deployment - across enterprise and real world | $19/mo | 796.4K | Undisclosed |
| BetterBugsBug Reporting | $12/mo | 663.3K | Undisclosed |