Products

Earthly

Uses AI

Engineering Guardrails for the AI Era.

earthly.dev Source★ 448MPL-2.0Software Development / Testing & Code Quality

AI Benchmark
Desktop
Mobile
Monthly visits
59.3K
Down20.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Adam Gordon Bell
@adamgordonbell· 3,770 followersCo-created with 🌍 Vlad A. Ionescu
Launched
6y ago
2020-09-25 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events16 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (3 pts)Launch

    Earthly v0.8 – Auto-Skip — Hi HN Earthly v0.8 is out[1]. Earthly is an open-source build tool that gives you fast and reproducible builds and can work with your exis…

    Jan 25, 2024 · 2y agoLaunch page

  • Launched on Show HN (2 pts · 1 comments)Launch

    Earthly – simple, fast, consistent builds

    Aug 3, 2023 · 3y agoLaunch page

  • Launched on Show HN (11 pts · 1 comments)Launch

    Earthly Cloud – simple, fast, consistent builds

    Aug 1, 2023 · 3y agoLaunch page

  • Launched on Show HN (6 pts)Launch

    Earthly – Simpler and Faster Builds — Hello HN. Earthly is an open-source build tool ( and now a SAAS CI), and we've just released 0.7.0, our most significant release since ear…

    Mar 8, 2023 · 3y agoLaunch page

  • Launched on Show HN (6 pts · 2 comments)Launch

    Earthly 0.7.0 - Simpler and Faster Builds

    Mar 1, 2023 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2023-03-08Source
Post excerpt:
Hello HN. Earthly is an open-source build tool ( and now a SAAS CI), and we've just released 0.7.0, our most significant release since early 2022. Our article about RCE as a service was on the front page [0], but the specifics of how the open-source build tool works might be more directly relevant to hn readers. Earthly is like a modern version of a makefile
Show HN
2024-01-25Source
Post excerpt:
Hi HN Earthly v0.8 is out[1]. Earthly is an open-source build tool that gives you fast and reproducible builds and can work with your existing CI setup. This update is our first beta release of Auto-skip, which I'm excited about, even in its current beta form. Auto-Skip improves build times in monorepos drastically. By leveraging a global cache, it smartly b

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-10-23
GitHub Stars
★ 448
Forks
36
License
MPL-2.0
Primary language
Go

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct39%
  • Organic Search37%
  • Referrals10%
  • Social6%
  • Other8%

Countries

  • United States13%
  • Russia7%
  • Germany6%
  • India5%
  • Brazil4%

Search

Domain authority —Domain registered 2019-11-03

KeywordMonthly volume
mitmproxy16.5K
mitm proxy2,840
earthly container190
create a conda environment using miniconda—
how to create a virtual environment in miniconda—

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2020-09-25

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Engineering Guardrails for the AI Era.”Positioning

    SDLC Monitoring for the Messy Reality of Engineering at Scale→Engineering Guardrails for the AI Era.

  2. Nov 1 · 13d ago

    Removed technology: Amazon ALBFeatures

    Amazon ALB→—

  3. Nov 1 · 13d ago

    Removed technology: Clipboard.jsFeatures

    Clipboard.js→—

  4. Nov 1 · 13d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

  5. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  6. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

Design

First-screen visual analysis & :root CSS

Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Engineering Guardrails for the AI Era.”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Book Demo / Contact Sales · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Dark Developer (with Gradient Glow)

Deep dark surfaces, monospace typography, terminal/code snippets, and high-precision borders.

## Design Tokens

```css
:root {
  --background: #07111f;
  --surface: #101b2e;
  --foreground: #f4f8fc;
  --muted-foreground: #8ea0b5;
  --accent: #1ee6a6;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #07111F (~46%) · Surface #101B2E (~22%) · Text #F4F8FC (~12%) · Muted Text #8EA0B5 (~12%) · Accent #1EE6A6 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.
- Visual summary: Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Warm pastel backgrounds
- Playful cartoon illustrations
- Oversized pill buttons everywhere

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Earthly get?
Vaneform estimates 59.3K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Earthly and what platforms does it support?
Earthly is catalogued under Testing & Code Quality: Engineering Guardrails for the AI Era.. Supported platforms: Web.
Is Earthly open source?
Earthly has a public repository (https://github.com/earthly/earthly) under the MPL-2.0 license, recording 448 GitHub stars.Source

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