Products

Eat This Much

Established Leader

Put your diet on autopilot.

eatthismuch.com Google Play App StoreHealth & Wellness / Nutrition & Diet

AI Benchmark
Desktop
Mobile
Monthly visits
1.5M
Down7.7%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$5/mo
Lower than 69% of peersNiche median $7.99/mo
Creators
Louis DeMenthon
@ldementhon· 28 followers
Launched
14y ago
2012-08-09 · Est.

Traffic

Monthly visitsData through Sep 2026
Events2 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Eat This Much launched on Product HuntLaunch

    Quickly plan a full week of meals, then get it delivered

    Sep 13, 2016 · 10y agoSource

  • Launched on Google PlayLaunch

    Automatic meal planner with personalized diets, grocery lists, calories & macros

    Apr 5, 2016 · 10y agoLaunch page

  • Launched on App StoreLaunch

    Put your diet on autopilot with Eat This Much. Tell us your diet goals, the foods you like, your budget, and what your schedule looks like, and we'll automatically generate a complete meal plan to meet your targets. It's like having a perso

    Jun 15, 2015 · 11y agoLaunch page

  • Eat This Much launched on Product HuntLaunch

    Automate your diet, eat better in less time

    Nov 18, 2014 · 11y agoSource

  • Eat This Much launched on Show HN (747 pts · 288 comments)Launch

    Automatic weekly meal planner, also plans your leftovers

    May 1, 2013 · 13y agoSource

Store data

Google Play · App Store
Eat This Much - Meal Planner
Eat This Much - Meal Planner Google Playv2.0.164Everyone

Automatic meal planner with personalized diets, grocery lists, calories & macros

Eat This Much, Inc.Health & Fitness
Updated 4mo ago
Rating
★ 4.6610.4K ratings
Install scale
1,000,000+Min 1M installs
Price & IAP
FreeIAP $0.99 - $84.99 per item
First released
2016-04-05Store metadata
Rating Distribution (1★–5★)5★ 78% · 1★ 2%
5
78%
4
16%
3
3%
2
1%
1
2%
Store Screenshots (12)
Latest Release Notes (v2.0.164)

This latest release adds cooking mode to recipes. Cooking mode keeps your screen awake and makes it easier to keep track of ingredients and directions as you're cooking.

Put your diet on autopilot with Eat This Much, the automatic meal planner. Tell us your diet goals, the foods you like, your budget, and what your schedule looks like, and we'll automatically generate a complete meal plan to meet your requirements. It's like having a personal diet assistant. ⭐ #1 Best Meal Planning App of 2023 - CNN Underscored Features •  Generate meal plans that meet your calorie and macro targets in seconds •  Nutrition targets can be set up for weight loss, maintenance, or muscle / bodybuilding •  Follow any eating style or create your own •  Choose from paleo, atkins/keto, vegetarian, vegan, and Mediterranean diets •  Filter out foods/recipes based on allergies and dislikes, including gluten-free •  Set the available cooking time for each meal to match your schedule •  Take the anxiety out of picking what to eat •  Personalize any of our recipes or add your own •  Don't like our suggestions? Easily swap them out or configure the meal planner to only use foods you like using Recurring Foods Premium features •  Automatically generate a week of meal plans at a time •  Didn’t follow the meal plans? Easily log what you did eat to track your intake •  Grocery lists are automatically created from your meal plans •  Set a number of family members for each meal to make sure you buy enough groceries •  Reduce food waste with pantry tracking •  Set custom targets for each day of the week, like more calories and carbs on your workout days. Customize as much or as little as you want. Normal calorie trackers force you to add foods into your diary one by one. By the end of the day, there's no guarantee that you'll be anywhere near your nutrition targets. With our automatic meal planner, there's nothing to track because everything is already entered for you. All you have to do is follow the plan. We offer both free accounts and premium accounts. As a free user, you can create a single day meal plan and completely customize it however you want. Each meal can have different preferences, and your nutrition targets can be whatever you like. As a premium user, you'll have access to the weekly meal planner that allows you to automatically generate a week of meal plans and send them to you with a grocery list via email. As you follow the plans, you can track what you did or didn't eat, and if you deviate from the plans, we make it easy to readjust your targets for the next week to stay on track. Try out the free account to see if our meal plans appeal to you, and upgrade to the premium meal planner when you're ready. Privacy policy: https://www.eatthismuch.com/privacy-policy/ Terms of use: https://www.eatthismuch.com/terms/

Eat This Much - Meal Planner
Eat This Much Inc.Health & FitnessFood & Drink
Updated 3mo ago
Rating
★ 4.7222.1K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2015-06-1588 MB
Rating Distribution (1★–5★)5★ 84% · 1★ 2%
5
84%
4
10%
3
3%
2
1%
1
2%
Store Screenshots (6)
Latest Release Notes (v2.0.165)

This latest release makes it even easier to keep track of what you’ve eaten. Check out your daily nutrition progress, build a meal-tracking streak, and review your consistency with the new monthly tracking calendar.

Put your diet on autopilot with Eat This Much. Tell us your diet goals, the foods you like, your budget, and what your schedule looks like, and we'll automatically generate a complete meal plan to meet your targets. It's like having a personal diet assistant. We offer both free accounts and premium accounts. As a free user, you can create a day's meal plan and completely customize it however you want. Each meal can have different preferences, and your nutrition targets can be whatever you like. As a premium user, we'll automatically generate a week of meal plans and send them to you with a grocery list via email. As you follow the plans, you can track what you did or didn't eat, and if you deviate from the plans, we make it easy to readjust your targets for the next week to stay on track. Try out the free account to see if our meal plans appeal to you, and upgrade when you're ready. - Follow any eating style or create your own (works for keto, paleo, vegetarian, vegan, and more) - Hit your macros and calorie targets every day - Empower yourself with automatic control over your diet - Take the anxiety out of picking what to eat - Personalize any of our recipes and they'll replace the original - Reduce food waste - Don't like our suggestions? Easily swap them out or configure the generator to only use foods you like - Manage your virtual pantry (with a premium account) Normal calorie trackers force you to add foods into your diary one by one. And by the end of the day, there's no guarantee that you'll be anywhere near the nutrition targets you're trying to reach. With our automatic planner, there's nothing to track because everything is already entered for you, and all you have to do is follow the plan. Subscription options: - You can download the app for free and create/customize as many unique meal plans as you want, and save one to your account. - To unlock the features of Eat This Much Premium, you can subscribe for either the monthly or yearly description. Auto-renew details: - The price to subscribe in your currency will be shown in the app before confirming the subscription. - After the free trial has ended, payment will be charged to your iTunes Account. - Your subscription will auto-renew unless cancelled 24 hours before the end of the current period (the auto-renew will continue with the same frequency that you select, either the monthly price for the monthly subscription or yearly price for the yearly subscription). - Your account will be charged for renewal within 24-hours prior to the end of the current period, at the same price you initially paid. - Auto-renew can be turned off at any time from your iTunes Account Settings. - If you cancel your subscription or turn off auto renew in the middle of a billing cycle your account will remain premium until the end of that cycle. Apple health integration: Apple health syncing can be enabled in Settings -> Apple Health -> Enable Apple Health syncing for Premium users. When Apple Health is enabled: - your weight will automatically import and export when you login and when you view your user profile - nutrition information will automatically export for meals marked "I ate this" when they are first viewed in the app and as you edit them Privacy policy: https://www.eatthismuch.com/privacy-policy/ Terms of use: https://www.eatthismuch.com/terms/

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search70%
  • Direct21%
  • Referrals4%
  • Social3%
  • Other2%

Countries

  • United States60%
  • Canada8%
  • United Kingdom4%
  • Australia2%
  • India2%

Search

Domain authority —Domain registered 2012-03-23

KeywordMonthly volume
chicken breast nutrition8,020
eat this much7,290
banana macros4,230
eatthismuch2,620
qdoba nutrition calculator2,570

Traffic data: Vaneform

Pricing

Free
Free
Premium
$5/mo
Professional
Unknown

Trial: None · Free tier included · 1 paid tier ($5) · Observed 2026-11-03 · Pricing page

Entry price $5/mo, Lower than 69% of peers; “Nutrition & Diet” median is $7.99/mo.View pricing benchmark

Pages & changes

Tracked since 2014-11-18

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  2. Nov 1 · 13d ago

    Removed technology: core-jsFeatures

    core-js→—

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Put your diet on autopilot.”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Illustration / Character Art → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.6 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Hand-Drawn & Sketch)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #fcfefd;
  --surface: #eff6fc;
  --foreground: #24292f;
  --muted-foreground: #687077;
  --accent: #f47750;
  --radius: 4px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FCFEFD (~63%) · Surface #EFF6FC (~17%) · Text #24292F (~13%) · Muted Text #687077 (~3%) · Accent #F47750 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Custom Illustration, Interactive Hero Tool, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Eat This Much cost?
Free: Free; Premium: $5/mo; Professional: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Eat This Much get?
Vaneform estimates 1.5M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Nutrition & Diet

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