Ecwid
Uses AIEstablished LeaderEcommerce for any stage of your business journey
ecwid.com Google Play App StoreCommerce & Retail / Online Store Builders
- Monthly visits
- 1M
- Down7.9%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $5/mo
- Lower than 87% of peersNiche median $19/mo
- Launched
- 9y ago
- 2017-09-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsStore data
Your own e-commerce store is just a few taps away
- Rating
- ★ 4.467,810 ratings
- Install scale
- 500,000+Min 500K installs
- Price & IAP
- FreeIAP $24.99 - $399.99 per item
- First released
- 2015-11-24Store metadata
We updated our app to bring more stability and better performance to you.
Create, promote, and manage your online store right in the Ecwid by Lightspeed mobile app, and build your business from the palm of your hand. LAUNCH YOUR OWN ECOMMERCE BUSINESS — Design your ecommerce website right from your mobile device — no coding required — Add products with a snap of your camera — Choose from 60+ secure payment options, like PayPal, Stripe, Square, Chase, and more — Set up shipping, delivery, or self pickup options for your customers SELL EVERYWHERE — Sell directly on your website — Import your Ecwid by Lightspeed store to Facebook with the tap of a finger to Sell on Facebook — Sell on Instagram by tagging products in your posts with shoppable tags — Add products to Amazon and eBay — Or turn your online storefront into a mobile app (via the web Control Panel) NEVER MISS AN ORDER — Get push notifications about new orders — Process orders update order statuses, and keep customers up-to-date automatically — Add order notes for staff — Add tracking numbers to orders and notify customers about changes — Create and manage orders or quickly find and edit order details — Contact customers directly from the app KEEP YOUR INVENTORY UP-TO-DATE — View and manage products on-the-go — Update product options like size, color, and more — Edit prices at will — Control stock levels and change product availability MARKET YOUR BUSINESS — Build marketing campaigns — Create and share discount coupons — Increase sales by recovering abandoned carts — Set-up free shipping based on order value to encourage customers to spend more — Track everything from your Ecwid Control Panel GET HELP WHEN YOU NEED IT — Chat with our expert customer support team right from your mobile device — Get free ecommerce tips delivered right to your inbox every week from the Ecwid team PRICING Choose the right Ecwid by Lightspeed plan for your business: FREE Easy online store to launch your business for free: — A shopping cart with everything you need to start accepting orders online — Storefront with up to 5 products — Email support VENTURE Professional features to grow and manage your online store: — List up to 100 products — Reach customers on Instagram/Facebook — Promote your store with discount coupons — Offer scheduled order pickup (perfect for restaurants) — Email and Chat support BUSINESS Advanced ecommerce solutions to expand your business: — List up to 2,500 items — Grow sales with automated email reminders to shoppers who abandon their carts — Connect your store to Mailchimp to create powerful email campaigns — Set-up staff permissions to manage your store — Enable multilingual storefront to sell internationally — Email, Chat, and Phone support UNLIMITED Everything you need to sell online, with mobile, and in-person: — Unlimited product listings — 6 hours of custom development to build unique solutions for your store — Priority support by email, chat, or phone. By signing up, you agree to the Terms of Service: https://www.lightspeedhq.com/legal/lightspeed-service-agreement/ and Privacy Policy: https://www.lightspeedhq.com/legal/privacy-policy/
- Rating
- ★ 4.621,247 ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2013-04-03145 MB
GENERAL FIXES AND UPDATES We’ve made a few small improvements behind the scenes to keep things running smoothly.
Your own ecommerce store is just a few taps away. Create, promote, and manage your online store right in the Ecwid by Lightspeed mobile app, and build your business from the palm of your hand. LAUNCH YOUR OWN ECOMMERCE BUSINESS - Design your ecommerce website right from your mobile device — no coding required - Add products with a snap of your camera - Choose from 60+ secure payment options, like PayPal, Stripe, Square, Chase, and more - Set up shipping, delivery, or self pickup options for your customers SELL EVERYWHERE - Sell directly on your website - Import your Ecwid by Lightspeed store to Facebook with the tap of a finger to Sell on Facebook - Sell on Instagram by tagging products in your posts with shoppable tags - Add products to Amazon and eBay - Or turn your online storefront into a mobile app (via the web Control Panel) NEVER MISS AN ORDER - Get push notifications about new orders - Process orders update order statuses, and keep customers up-to-date automatically - Add order notes for staff - Add tracking numbers to orders and notify customers about changes - Create and manage orders or quickly find and edit order details - Contact customers directly from the app KEEP YOUR INVENTORY UP-TO-DATE - View and manage products on-the-go - Update product options like size, color, and more - Edit prices at will - Control stock levels and change product availability MARKET YOUR BUSINESS - Build marketing campaigns - Create and share discount coupons - Increase sales by recovering abandoned carts - Set-up free shipping based on order value to encourage customers to spend more - Track everything from your Ecwid Control Panel GET HELP WHEN YOU NEED IT - Chat with our expert customer support team right from your mobile device - Get free ecommerce tips delivered right to your inbox every week from the Ecwid team PRICING Choose the right Ecwid by Lightspeed plan for your business: FREE Easy online store to launch your business for free: - A shopping cart with everything you need to start accepting orders online - Storefront with up to 5 products - Email support VENTURE Professional features to grow and manage your online store: - List up to 100 products - Reach customers on Instagram/Facebook - Promote your store with discount coupons - Offer scheduled order pickup (perfect for restaurants) - Email and Chat support BUSINESS Advanced ecommerce solutions to expand your business: - List up to 2,500 items - Grow sales with automated email reminders to shoppers who abandon their carts - Connect your store to Mailchimp to create powerful email campaigns - Set-up staff permissions to manage your store - Enable multilingual storefront to sell internationally - Email, Chat, and Phone support UNLIMITED Everything you need to sell online, with mobile, and in-person: - Unlimited product listings - 12 hours of custom development to build unique solutions for your store - Priority support by email, chat, or phone. By signing up, you agree to the Terms of Service: https://www.lightspeedhq.com/legal/lightspeed-service-agreement/ and Privacy Policy: https://www.lightspeedhq.com/legal/privacy-policy/
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct54%
- Organic Search21%
- Referrals16%
- Social4%
- Other5%
Countries
- United States45%
- Italy6%
- United Kingdom6%
- Canada4%
- France4%
Search
Domain authority —Domain registered 2009-01-08
| Keyword | Monthly volume |
|---|---|
| 101.1M | |
| ecwid | 20.1K |
| idealabs | 3,040 |
| ecwid login | 1,000 |
| ewicd | 820 |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($5–$119) · Observed 2026-11-03 · Pricing page
Entry price $5/mo, Lower than 87% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.ecwid.com/
- Pricingwww.ecwid.com/pricing Snapshot 2026-11-03
- Featureswww.ecwid.com/features/checkout Snapshot 2026-11-03
Official blog & changelog
Recent articles & product updatesSell Simplify Grow Pricing Login Get started Login Get started - Sell - Website - Linkup - Google - Marketplaces - Mobile - Facebook - Instagram - TikTok - Pinterest - Snapchat - In-person (POS) - ShopApp - Simplify - Inventory - Orders - P
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With two billion active users, Instagram can work wonders for your business. Growing a following for your business page is one of the first steps. Many business owners are eager to invest in Instagram ads and influencers. But did you know t
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Sell online with a platform that helps you succeed”
Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
- Large Hero Product Shot
- Floating Multi-Cards
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f0f1f6;
--foreground: #171717;
--muted-foreground: #686868;
--accent: #f5bd3e;
--radius: 16px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~69%) · Surface #F0F1F6 (~17%) · Text #171717 (~10%) · Muted Text #686868 (~3%) · Accent #F5BD3E (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Ecwid cost?
- Starter: $5/mo (annual billing available); Venture: $29/mo (annual billing available); Business: $49/mo (annual billing available); Unlimited: $119/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Ecwid get?
- Vaneform estimates 1M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Ecwid and what platforms does it support?
- Ecwid is catalogued under Online Store Builders: Ecommerce for any stage of your business journey. Supported platforms: Mobile App, API.
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