Products

Effect

Uses AIMCP

Get the effect. Skip the software.

effect.app Design / Photo Editing & Enhancement

AI Benchmark
Desktop
Mobile
Monthly visits
283.9K
Up8.2%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$12/mo
Higher than 67% of peersNiche median $9.9/mo
Creators
EFFECT.APP
@effect_app· 22 followers
Launched
20mo ago
2025-03-12 · Est.

Traffic

Monthly visitsData through Oct 2026
Events5 changes

Marketing moves

Launches, search & content, referrals, promotions

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP Server
Ecosystem & integrations:
Figma
Browse all MCP Server products →

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct47%
  • Organic Search41%
  • Social6%
  • Referrals4%
  • Other2%

Countries

  • United States18%
  • Germany8%
  • India8%
  • Brazil6%
  • United Kingdom4%

Search

Domain authority —Domain registered 2025-03-12

KeywordMonthly volume
motion blur22.6K
vhs effect7,000
effect app2,060
effects app790
effect up230

Traffic data: Vaneform

Pricing

Free
Free
720p image export · 5 seconds
Pro
$12/mo
Billed annually $10/mo-17%
4K resolution export · Export videos up to 120 seconds long · Save and share up to 10 custom presets
Animate
$20/mo
Billed annually $18/mo-10%
Up to 5 minutes video export · Unlimited custom presets
Studio
$30/mo
Billed annually $25/mo-17%
16K export resolution · Up to 120 minutes video export

Trial: None · Free tier included · 3 paid tiers ($12–$30) · Up to 17% off annually · Observed 2026-11-05 · Pricing page

Entry price $12/mo, Higher than 67% of peers; “Photo Editing & Enhancement” median is $9.9/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-04

Key pages

Weekly snapshots
effect.app/features Snapshot 2026-11-05

Changes

  1. Nov 1 · 15d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 283.9K visits/mo4 concurrent moves
  2. Nov 1 · 15d ago

    Adopted technology: HSTSFeatures

    —→HSTS

    At the time: 283.9K visits/mo4 concurrent moves
  3. Nov 1 · 15d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

    At the time: 283.9K visits/mo4 concurrent moves
  4. Nov 1 · 15d ago

    Removed technology: Lemon SqueezyFeatures

    Lemon Squeezy→—

    At the time: 283.9K visits/mo4 concurrent moves
  5. Nov 1 · 15d ago

    Homepage title changed to “Real-Time Image & Video Effects — Effect.app”Positioning

    Explore Effects & Presets | Effect.app→Real-Time Image & Video Effects — Effect.app

    At the time: 283.9K visits/mo4 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Get the effect. Skip the software.”

Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Photography / Live Video → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Archivo Black / Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #070707;
  --surface: #1c1c1c;
  --foreground: #ffffff;
  --muted-foreground: #a3a3a3;
  --accent: #1f6bff;
  --radius: 9999px;
  --font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #070707 (~62%) · Surface #1C1C1C (~12%) · Text #FFFFFF (~12%) · Muted Text #A3A3A3 (~8%) · Accent #1F6BFF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Effect cost?
Free: Free; Pro: $12/mo (annual billing available); Animate: $20/mo (annual billing available); Studio: $30/mo (annual billing available). Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Effect get?
Vaneform estimates 283.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Effect and what platforms does it support?
Effect is catalogued under Photo Editing & Enhancement: Get the effect. Skip the software.. Supported platforms: MCP Server.

Related products in this category

Design / Photo Editing & Enhancement

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