Effie
Uses AIEffie. Maximize your writing productivity.
effie.pro App Store Google PlayProductivity & Collaboration / Notes & Knowledge Management
- Monthly visits
- 13.6K
- Down13.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $6/mo
- Lower than 57% of peersNiche median $7.99/mo
- Launched
- 4y ago
- 2022-01-05 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Effortless Writing, Endless Inspiration
Mar 26, 2025 · 20mo agoLaunch page
Launched on Fazier (60 upvotes)Launch
Effie. Maximize your writing productivity.
Sep 9, 2024 · 2y agoLaunch page
Launched on Uneed (#2)Launch
Effie. Maximize your writing productivity.
Jul 1, 2024 · 2y agoLaunch page
Launched on BetaListLaunch
Effie – A light, clean, powerful markup-based writing and mind-mapping software — A light, clean, powerful markup-based writing and mind-mapping software
Jan 28, 2022 · 4y agoLaunch page
Launched on Product HuntLaunch
A writing and mind-mapping software for Windows, Mac, iOS.
Jan 5, 2022 · 4y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- What engineers like:
- Effie AI can generate summary and outline; shorten, expand and extend text; translate; change tone; fix spelling & grammar; gives suggestions as you write so you never have writer's block.
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search31%
- Referrals11%
- Social6%
- Other12%
Countries
- United States43%
- Nigeria13%
- India13%
- Pakistan10%
- United Kingdom9%
Search
Domain authority —Domain registered 2019-03-27
| Keyword | Monthly volume |
|---|---|
| fake name generator | 45.8K |
| random group generator | 32.4K |
| group randomizer | 7,640 |
| book title generator | 2,160 |
| visual mind map of complex ideas reddit best app | 100 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($6–$9) · Observed 2026-11-04 · Pricing page
Entry price $6/mo, Lower than 57% of peers; “Notes & Knowledge Management” median is $7.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.effie.pro/
- Pricingwww.effie.pro/pricing/ Snapshot 2026-11-04
- Featureswww.effie.pro/features/ Snapshot 2026-11-04
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Effie. Maximize your writing productivity.”
Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Download App / Install Extension
- Outcome & Speed Promise
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 5.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Noto Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f3f3f3;
--foreground: #000000;
--muted-foreground: #737373;
--accent: #2e77fa;
--radius: 4px;
--font-heading: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~74%) · Surface #F3F3F3 (~15%) · Text #000000 (~6%) · Muted Text #737373 (~4%) · Accent #2E77FA (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Download App / Install Extension
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Effie cost?
- Effie Pro: $6/mo; Effie AI: $6/mo; Effie Pro AI: $9/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Effie get?
- Vaneform estimates 13.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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