Products

Effie

Uses AI

Effie. Maximize your writing productivity.

effie.pro App Store Google PlayProductivity & Collaboration / Notes & Knowledge Management

AI Benchmark
Desktop
Mobile
Monthly visits
13.6K
Down13.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6/mo
Lower than 57% of peersNiche median $7.99/mo
Creators
Luke Pioneero
@lukepioneero+1 more creators
Launched
4y ago
2022-01-05 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
X accounts@effiesoftware
  • Launched on Product HuntLaunch

    Effortless Writing, Endless Inspiration

    Mar 26, 2025 · 20mo agoLaunch page

  • Launched on Fazier (60 upvotes)Launch

    Effie. Maximize your writing productivity.

    Sep 9, 2024 · 2y agoLaunch page

  • Launched on Uneed (#2)Launch

    Effie. Maximize your writing productivity.

    Jul 1, 2024 · 2y agoLaunch page

  • Launched on BetaListLaunch

    Effie – A light, clean, powerful markup-based writing and mind-mapping software — A light, clean, powerful markup-based writing and mind-mapping software

    Jan 28, 2022 · 4y agoLaunch page

  • Launched on Product HuntLaunch

    A writing and mind-mapping software for Windows, Mac, iOS.

    Jan 5, 2022 · 4y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Fazier
2024-09-09Source
What engineers like:
Effie AI can generate summary and outline; shorten, expand and extend text; translate; change tone; fix spelling & grammar; gives suggestions as you write so you never have writer's block.

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search31%
  • Referrals11%
  • Social6%
  • Other12%

Countries

  • United States43%
  • Nigeria13%
  • India13%
  • Pakistan10%
  • United Kingdom9%

Search

Domain authority —Domain registered 2019-03-27

KeywordMonthly volume
fake name generator45.8K
random group generator32.4K
group randomizer7,640
book title generator2,160
visual mind map of complex ideas reddit best app100

Traffic data: Vaneform

Pricing

Effie Pro
$6/mo
Sync Across 10 Devices
Effie AI
$6/mo
Effie Pro AI
$9/mo
Unlimited AI Responses

Trial: None · 3 paid tiers ($6–$9) · Observed 2026-11-04 · Pricing page

Entry price $6/mo, Lower than 57% of peers; “Notes & Knowledge Management” median is $7.99/mo.View pricing benchmark

Pages & changes

Tracked since 2022-01-05

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Effie. Maximize your writing productivity.”

Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Download App / Install Extension

  • Outcome & Speed Promise

Palette · click to copy

5-D design score6.2 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
5.0
Distinctiveness
5.0

Structure

Fonts
Noto Sans
Primary visual
Pure Typography & Geometry
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f3f3f3;
  --foreground: #000000;
  --muted-foreground: #737373;
  --accent: #2e77fa;
  --radius: 4px;
  --font-heading: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~74%) · Surface #F3F3F3 (~15%) · Text #000000 (~6%) · Muted Text #737373 (~4%) · Accent #2E77FA (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Download App / Install Extension
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Effie cost?
Effie Pro: $6/mo; Effie AI: $6/mo; Effie Pro AI: $9/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Effie get?
Vaneform estimates 13.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Productivity & Collaboration / Notes & Knowledge Management

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