Products
AI Benchmark
Desktop
Mobile
Monthly visits
14K
Down26.1%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6/mo
Lower than 74% of peersNiche median $18.994999999999997/mo
Creators
Andrii Birzov
No social account linked
Launched
3y ago
2023-04-13 · Est.

Traffic

Monthly visitsData through Oct 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Easiest performance reviews for startups

    Apr 13, 2023 · 3y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered Unknown

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Free
Unknown
up to 5 users
360° Reviews
$6/mo
Billed annually $3/mo-50%
One review per user per year · Multiple reviews per user per year
Goals and OKRs
$2/mo (billed annually)

Trial: None · 2 paid tiers ($2–$6) · Up to 50% off annually · Observed 2026-11-09 · Pricing page

Entry price $6/mo, Lower than 74% of peers; “Employee Engagement & Learning” median is $18.994999999999997/mo.View pricing benchmark

Pages & changes

Tracked since 2023-04-13

Key pages

Weekly snapshots
www.effy.ai/ Snapshot 2026-11-09

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “Performance management, done-with-you”Positioning

    Plug in a performance engine to drive org results at scale→Performance management, done-with-you

    At the time: 14K visits/mo10 concurrent moves
  2. Nov 1 · 15d ago

    Removed technology: CalendlyFeatures

    Calendly→—

    At the time: 14K visits/mo10 concurrent moves
  3. Nov 1 · 15d ago

    Adopted technology: Cloudflare TurnstileFeatures

    —→Cloudflare Turnstile

    At the time: 14K visits/mo10 concurrent moves
  4. Nov 1 · 15d ago

    Adopted technology: GSAPFeatures

    —→GSAP

    At the time: 14K visits/mo10 concurrent moves
  5. Nov 1 · 15d ago

    Adopted technology: LenisFeatures

    —→Lenis

    At the time: 14K visits/mo10 concurrent moves
  6. Nov 1 · 15d ago

    Adopted technology: LiveIntentFeatures

    —→LiveIntent

    At the time: 14K visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Performance management, done-with-you”

Headline Over Large Product Shot hero structure paired with email capture / waitlist CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Pure Typography & Geometry → Email Capture / Waitlist

  • Category Positioning Anchor

Palette · click to copy

5-D design score5.8 / 10
Typography
7.0
Color & Contrast
6.0
Layout & Spacing
6.0
Craft & Polish
5.0
Distinctiveness
5.0

Structure

Fonts
Inter
Primary visual
Pure Typography & Geometry
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #f6f7f9;
  --surface: #ffffff;
  --foreground: #3d4454;
  --muted-foreground: #7a8296;
  --accent: #6c5ce7;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F6F7F9 (~74%) · Surface #FFFFFF (~14%) · Text #3D4454 (~6%) · Muted Text #7A8296 (~4%) · Accent #6C5CE7 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring headline over large product shot layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Effy cost?
Free: Unknown; 360° Reviews: $6/mo (annual billing available); Goals and OKRs: $2/mo (billed annually). Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Effy get?
Vaneform estimates 14K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Effy and what platforms does it support?
Effy is catalogued under Employee Engagement & Learning: Performance management, done-with-you. Supported platforms: Web.

Related products in this category

HR & Careers / Employee Engagement & Learning

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.