Embark
Established LeaderUnwrap their DNA. Get a bonus.
embarkvet.com App Store Google PlayLifestyle / Pets
- Monthly visits
- 920.3K
- Down1.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $109/mo
- Higher than 97% of peersNiche median $7.99/mo
- Launched
- 8y ago
- 2018-08-21 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsStore data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct42%
- Organic Search22%
- Email17%
- Social7%
- Other12%
Countries
- United States90%
- Singapore2%
- Canada1%
- South Korea1%
- Germany1%
Search
Domain authority —Domain registered 2015-06-19
| Keyword | Monthly volume |
|---|---|
| embark | 69.2K |
| embark login | 8,800 |
| embark vet | 2,920 |
| embark dog dna test | 1,970 |
| dog dna test kit | 1,460 |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($109–$215) · Observed 2026-11-12 · Source page
Entry price $109/mo, Higher than 97% of peers; “Pets” median is $7.99/mo.View pricing benchmark
Latest price change · Nov 12: Added Dog Age Test planView change history
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Unwrap their DNA. Get a bonus.”
Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Outcome & Speed Promise
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 9.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Recoleta / Gilroy
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Editorial)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #99d146;
--surface: #ffffff;
--foreground: #000000;
--muted-foreground: #1a1a1a;
--accent: #ffd22e;
--radius: 9999px;
--font-heading: "Recoleta", ui-sans-serif, system-ui, sans-serif;
--font-body: "Gilroy", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #99D146 (~63%) · Surface #FFFFFF (~14%) · Text #000000 (~8%) · Muted Text #1A1A1A (~4%) · Accent #FFD22E (~11%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Embark cost?
- Breed + Health Dog DNA Test: $139/once; Breed ID Dog DNA Test: $109/once; Dog Age Test: $109/once; Dog Age Test 2-Pack: $215/once. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Embark get?
- Vaneform estimates 920.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Embark and what platforms does it support?
- Embark is catalogued under Pets: Unwrap their DNA. Get a bonus.. Supported platforms: Mobile App.
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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