Products

Embark

Established Leader

Unwrap their DNA. Get a bonus.

embarkvet.com App Store Google PlayLifestyle / Pets

AI Benchmark
Desktop
Mobile
Monthly visits
920.3K
Down1.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$109/mo
Higher than 97% of peersNiche median $7.99/mo
Creators
embarkvet
@embarkvet· 5,680 followers
Launched
8y ago
2018-08-21 · Est.

Traffic

Monthly visitsData through Oct 2026
Events26 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@embarkvet
  • Embark launched on Product HuntLaunch

    DNA testing for dogs

    Aug 21, 2018 · 8y agoSource

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct42%
  • Organic Search22%
  • Email17%
  • Social7%
  • Other12%

Countries

  • United States90%
  • Singapore2%
  • Canada1%
  • South Korea1%
  • Germany1%

Search

Domain authority —Domain registered 2015-06-19

KeywordMonthly volume
embark69.2K
embark login8,800
embark vet2,920
embark dog dna test1,970
dog dna test kit1,460

Traffic data: Vaneform

Pricing

Breed + Health Dog DNA Test
$139/once
Breed ID Dog DNA Test
$109/once
Dog Age Test
$109/once
Dog Age Test 2-Pack
$215/once

Trial: None · 4 paid tiers ($109–$215) · Observed 2026-11-12 · Source page

Entry price $109/mo, Higher than 97% of peers; “Pets” median is $7.99/mo.View pricing benchmark

Latest price change · Nov 12: Added Dog Age Test planView change history

Pages & changes

Tracked since 2018-08-21

Key pages

Weekly snapshots
embarkvet.com/ Snapshot 2026-11-13

Changes

  1. Nov 12 · 3d ago

    Product format no longer mentioned: iOS AppFeatures

    ios→—

    At the time: 920.3K visits/mo25 concurrent moves
  2. Nov 12 · 3d ago

    Added Dog Age Test planPlan

    —→USD109/once

    At the time: 920.3K visits/mo25 concurrent moves
  3. Nov 12 · 3d ago

    Added Dog Age Test 2-Pack planPlan

    —→USD215/once

    At the time: 920.3K visits/mo25 concurrent moves
  4. Nov 12 · 3d ago

    Homepage tagline changed to “Unwrap their DNA. Get a bonus.”Positioning

    50% chow chow, 50% turkey lover, 100% your dog.→Unwrap their DNA. Get a bonus.

    At the time: 920.3K visits/mo25 concurrent moves
  5. Nov 1 · 15d ago

    Homepage headline (H1) changed to “[Embark dog DNA test brand logo, yellow mark with black "embark" wordmark]”Positioning

    Join our pack→[Embark dog DNA test brand logo, yellow mark with black "embark" wordmark]

    At the time: 920.3K visits/mo25 concurrent moves
  6. Nov 1 · 15d ago

    Removed technology: AlgoliaFeatures

    Algolia→—

    At the time: 920.3K visits/mo25 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Unwrap their DNA. Get a bonus.”

Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score8.2 / 10
Typography
8.0
Color & Contrast
9.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Recoleta / Gilroy
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Editorial)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #99d146;
  --surface: #ffffff;
  --foreground: #000000;
  --muted-foreground: #1a1a1a;
  --accent: #ffd22e;
  --radius: 9999px;
  --font-heading: "Recoleta", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Gilroy", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #99D146 (~63%) · Surface #FFFFFF (~14%) · Text #000000 (~8%) · Muted Text #1A1A1A (~4%) · Accent #FFD22E (~11%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Embark cost?
Breed + Health Dog DNA Test: $139/once; Breed ID Dog DNA Test: $109/once; Dog Age Test: $109/once; Dog Age Test 2-Pack: $215/once. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Embark get?
Vaneform estimates 920.3K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Embark and what platforms does it support?
Embark is catalogued under Pets: Unwrap their DNA. Get a bonus.. Supported platforms: Mobile App.

Related products in this category

Lifestyle / Pets

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