Emma
Uses AITake control of your money
emma-app.com Google Play App StoreFinance / Personal Finance & Budgeting
- Monthly visits
- 182.8K
- Up12.8%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Freemium model, plan pricing not identified yet
- Launched
- 9y ago
- 2017-09-24 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Congrats to this week's quiz winners @Justyna_Kor @kikisilly1999 👏
@emma_finance · 2026-11-09 · 0 likes · 0 reposts · 269 views
- Congrats to this week's quiz winners @ideecool @taayrc !
@emma_finance · 2026-11-02 · 2 likes · 0 reposts · 396 views
- Congrats to this week's quiz winners: @hellokitty278 @seanmonro 🙌
@emma_finance · 2026-10-26 · 2 likes · 0 reposts · 529 views
Launched on Show HN (19 pts · 13 comments)Launch
Emma, your best financial friend
Jul 10, 2019 · 7y agoLaunch page
Launched on Product HuntLaunch
Your Best Financial Friend just landed in North America
Jun 13, 2019 · 7y agoLaunch page
Launched on BetaListLaunch
Emma 2.0 – Your best financial friend — Your best financial friend
Jun 11, 2019 · 7y agoLaunch page
Launched on App StoreLaunch
Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY
Dec 15, 2017 · 8y agoLaunch page
Launched on Product HuntLaunch
Actionable insights to reach your financial goals. 🤑
Dec 11, 2017 · 8y agoLaunch page
Store data
Money dashboard & spending tracker. Manage bills & subscriptions.
- Rating
- ★ 4.319,183 ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeIAP $2.99 - $124.99 per item
- First released
- 2017-10-29Store metadata
Meet Emma, your financial super app 👋 ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy
- Rating
- ★ 4.691,397 ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2017-12-15162 MB
Bug fixes & performance improvements.
Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search45%
- Direct35%
- Referrals17%
- Other4%
Countries
- United Kingdom59%
- United States12%
- Spain4%
- Canada3%
- Germany2%
Search
Domain authority —Domain registered 2017-06-30
| Keyword | Monthly volume |
|---|---|
| emma | 178.3K |
| emma app | 3,290 |
| emma budgeting app | 730 |
| united healthcare can i quit any time? i am self paying | 260 |
Traffic data: Vaneform
Pricing
Trial: 7-day free trial, cancel anytime · Observed 2026-11-03 · Pricing page
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Take control of your money”
Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials
- Direct Action Command
- Large Hero Product Shot
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Download App / Install Extension
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #f4f3fb;
--surface: #ffffff;
--foreground: #1b1433;
--muted-foreground: #8a88a0;
--accent: #24145a;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F4F3FB (~46%) · Surface #FFFFFF (~22%) · Text #1B1433 (~14%) · Muted Text #8A88A0 (~10%) · Accent #24145A (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Emma cost?
- Basic: Unknown; Plus: Unknown; Pro: Unknown; Ultimate: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Emma get?
- Vaneform estimates 182.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Emma and what platforms does it support?
- Emma is catalogued under Personal Finance & Budgeting: Take control of your money. Supported platforms: Mobile App.
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