Products
AI Benchmark
Desktop
Mobile
Monthly visits
182.8K
Up12.8%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
Antonio Marino
@antoniomarino0· 743 followersCo-created with Edoardo Moreni
Launched
9y ago
2017-09-24 · Est.

Traffic

Monthly visitsData through Oct 2026
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (19 pts · 13 comments)Launch

    Emma, your best financial friend

    Jul 10, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    Your Best Financial Friend just landed in North America

    Jun 13, 2019 · 7y agoLaunch page

  • Launched on BetaListLaunch

    Emma 2.0 – Your best financial friend — Your best financial friend

    Jun 11, 2019 · 7y agoLaunch page

  • Launched on App StoreLaunch

    Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY

    Dec 15, 2017 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    Actionable insights to reach your financial goals. 🤑

    Dec 11, 2017 · 8y agoLaunch page

Store data

Google Play · App Store
Emma - Budget Planner Tracker
Emma - Budget Planner Tracker Google Playv1.43.1Everyone

Money dashboard & spending tracker. Manage bills & subscriptions.

Emma Technologies LTD.Finance
Updated 4mo ago
Rating
★ 4.319,183 ratings
Install scale
1,000,000+Min 1M installs
Price & IAP
FreeIAP $2.99 - $124.99 per item
First released
2017-10-29Store metadata
Rating Distribution (1★–5★)5★ 77% · 1★ 11%
5
77%
4
5%
3
1%
2
6%
1
11%
Store Screenshots (8)

Meet Emma, your financial super app 👋 ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Emma - Budget Planner Tracker
Emma Technologies LTD.FinanceUtilities
Updated 3mo ago
Rating
★ 4.691,397 ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2017-12-15162 MB
Rating Distribution (1★–5★)5★ 87% · 1★ 5%
5
87%
4
6%
3
1%
2
1%
1
5%
Store Screenshots (5)
Latest Release Notes (v6.2.3)

Bug fixes & performance improvements.

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search45%
  • Direct35%
  • Referrals17%
  • Other4%

Countries

  • United Kingdom59%
  • United States12%
  • Spain4%
  • Canada3%
  • Germany2%

Search

Domain authority —Domain registered 2017-06-30

KeywordMonthly volume
emma178.3K
emma app3,290
emma budgeting app730
united healthcare can i quit any time? i am self paying260

Traffic data: Vaneform

Pricing

Basic
Unknown
Plus
Unknown
Pro
Unknown
Ultimate
Unknown

Trial: 7-day free trial, cancel anytime · Observed 2026-11-03 · Pricing page

Pages & changes

Tracked since 2017-12-11

Key pages

Weekly snapshots
emma-app.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Amazon SESFeatures

    —→Amazon SES

    At the time: 182.8K visits/mo2 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

    At the time: 182.8K visits/mo2 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: Cloudflare Rocket LoaderFeatures

    Cloudflare Rocket Loader→—

    At the time: 182.8K visits/mo2 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Take control of your money”

Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Gradient Glow)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f4f3fb;
  --surface: #ffffff;
  --foreground: #1b1433;
  --muted-foreground: #8a88a0;
  --accent: #24145a;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4F3FB (~46%) · Surface #FFFFFF (~22%) · Text #1B1433 (~14%) · Muted Text #8A88A0 (~10%) · Accent #24145A (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Emma cost?
Basic: Unknown; Plus: Unknown; Pro: Unknown; Ultimate: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Emma get?
Vaneform estimates 182.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Emma and what platforms does it support?
Emma is catalogued under Personal Finance & Budgeting: Take control of your money. Supported platforms: Mobile App.

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.