The Unified MQTT Platform forAI and IoT Data Streaming
emqx.com Source★ 1,172MITSoftware Development / Backend, Databases & Storage
- Monthly visits
- 268.9K
- Up11.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $234/mo
- Higher than 96% of peersNiche median $19/mo
- Launched
- 6y ago
- 2019-11-19 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsOpen Source & Agent Ecosystem
- GitHub Stars
- ★ 1,172
- Forks
- 161
- License
- MIT
- Primary language
- Go
Agent, MCP & Developer Integration
MCP Server- Ecosystem & integrations:
- KafkaDatabricksClickHouseSnowflakeAWSAzureGoogle CloudOracle
- Exposed tool capabilities:
- IoT BackendMQTT brokerSQL-based rules engineData integrationBuilt-in MCP support
Traffic sources
Traffic breakdown
Channels
- Direct42%
- Organic Search35%
- Referrals17%
- Other5%
Countries
- China54%
- United States8%
- Taiwan4%
- India4%
- South Korea3%
Search
Domain authority —Domain registered 2007-08-20
| Keyword | Monthly volume |
|---|---|
| mqtt | 76.7K |
| emqx | 5,590 |
| eqmx | 490 |
| emqx怎么配置认证 | 350 |
| emqx mqtt web admin interface | 280 |
Traffic data: Vaneform
Pricing
Trial: Start 14-day trial · Free tier included · 1 paid tier ($234) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $234/mo, Higher than 96% of peers; “Backend, Databases & Storage” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.emqx.com/en
- Pricingwww.emqx.com/en/pricing Snapshot 2026-11-03
Changes
Design
Gradient Glow (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The Unified MQTT Platform for Software Defined Vehicles (SDV)”
Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip
- Category Positioning Anchor
- Customer Logo Wall
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Roboto
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #eee9fa;
--foreground: #191919;
--muted-foreground: #666666;
--accent: #6845f9;
--radius: 9999px;
--font-heading: "Roboto", ui-sans-serif, system-ui, sans-serif;
--font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~68%) · Surface #EEE9FA (~13%) · Text #191919 (~7%) · Muted Text #666666 (~3%) · Accent #6845F9 (~9%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Light canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does EMQX cost?
- Serverless: Free; Dedicated Flex: $234/mo; BYOC: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does EMQX get?
- Vaneform estimates 268.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is EMQX and what platforms does it support?
- EMQX is catalogued under Backend, Databases & Storage: The Unified MQTT Platform forAI and IoT Data Streaming. Supported platforms: MCP Server.
- Is EMQX open source?
- EMQX has a public repository (https://github.com/emqx/emqx) under the MIT license, recording 1,172 GitHub stars.Source
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