Products

Epicurious

Established Leader

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

epicurious.com App StoreLifestyle / Food & Cooking

AI Benchmark
Desktop
Mobile
Monthly visits
1.9M
Down6.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$6/mo
Higher than 57% of peersNiche median $5.32/mo
Creators
Advance Magazine Publishers Inc.
No social account linkedCo-created with epicurious
Launched
17y ago
2009-04-24 · Est.

Traffic

Monthly visitsData through Sep 2026
Events9 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@epicurious

  • Epicurious launched on Product HuntLaunch

    Select ingredients to see what you can make 🍸

    Apr 10, 2021 · 5y agoSource

  • Epicurious launched on Product HuntLaunch

    Epicurious Recipes & Food Videos

    Nov 2, 2016 · 10y agoSource

  • Launched on App StoreLaunch

    The ultimate recipe resource for curious home cooks. Discover more than 50,000 recipes from the biggest names in cooking — including Epicurious, Bon Appétit, Gourmet, HarperCollins, and more — with the new Epicurious app. Reimagined, redesi

    Apr 24, 2009 · 17y agoLaunch page

Store data

App Store
Epicurious
Epicurious App Storev7.3.2212+
Advance Magazine Publishers Inc.Food & DrinkLifestyle
Updated 9mo ago
Rating
★ 4.7399.3K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2009-04-24136 MB
Rating Distribution (1★–5★)5★ 84% · 1★ 2%
5
84%
4
11%
3
2%
2
1%
1
2%
Store Screenshots (8)
Latest Release Notes (v7.3.22)

This version includes some bug fixes and minor updates.

The ultimate recipe resource for curious home cooks. Discover more than 50,000 recipes from the biggest names in cooking — including Epicurious, Bon Appétit, Gourmet, HarperCollins, and more — with the new Epicurious app. Reimagined, redesigned, and ready to help you find recipes that you’ll love to cook and share, the new Epicurious app is the sidekick you need to be a hero in the kitchen. ENDLESS CHOICES Discover 50,000+ test-kitchen perfected recipes from cooking’s biggest names, including Epicurious, Bon Appetit, Gourmet, and HarperCollins. VIDEO You can now find recipes through fun and engaging videos. Watch along to help you cook delicious dishes at home. ROBUST SEARCH AND SAVE OPTIONS What Do You Want to Cook? Advanced search functions make it easy to find exactly what you’re looking for. Search our entire catalog by meal, diet, occasion, ingredients and more. Save your favorites so they are always close at hand. RECOMMENDATIONS TO YOUR TASTE Personalized settings and recommendations mean you can adjust your Epicurious app experience at any time for customized recipes tailored to you. iPAD COMPATIBILITY Enjoy the entire Epicurious app experience on a larger screen, with high-resolution photos and more. ADDED BENEFITS If you’re already an epicurious.com or bonappetit.com subscriber, log in for unlimited access to the Epicurious app now. Or, subscribe in the app, and start enjoying full access on both epicurious.com and bonappetit.com and all 50,000+ recipes, plus instructional videos, expert advice, kitchen product reviews and cooking technique tutorials. Choose from two subscription options: - Monthly subscription to the new Epicurious app: $4.99. Cancel anytime. - Annual subscription to the new Epicurious app: $39.99 (save 33% off the monthly price). Non-refundable. Cancel anytime. The app is free to download. Subscribers receive unlimited access to recipes. Users need to be subscribed and logged in to access recipes in the app. Non-subscribers may access the recipes by starting a free trial. If you used an earlier version of the Epicurious app, you can access your library of saved recipes in the new app by signing in with the same email address associated with your previous account. Users who have trouble accessing recipes can e-mail us at apps@epicurious.com for assistance. The subscription includes a 1 month free trial, after which it will automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period and will state the cost of renewal. Subscriptions may be managed by the user, and auto-renewal may be turned off by updating the user’s App Store Subscription settings after purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. Payment will be charged to iTunes account at confirmation of purchase. Please Note: Users can cancel their subscription anytime from App Store settings. The Epicurious app requires iOS 14 or above. Information about our Terms of Use & Privacy Policy can be found at - Privacy policy: https://www.condenast.com/privacy-policy - Terms of Use: https://www.condenast.com/user-agreement

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

View similar products ↓

Search

Domain authority —Domain registered 1995-05-11

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Annual Digital Access
$3/mo (billed annually)
Billed annually $40/yr
Monthly Digital Access
$6/mo
Print + Digital Annual Access
$5/mo (billed annually)
Billed annually $70/yr

Trial: None · 3 paid tiers ($3–$6) · Observed 2026-11-11 · Pricing page

Entry price $6/mo, Higher than 57% of peers; “Food & Cooking” median is $5.32/mo.View pricing benchmark

Pages & changes

Tracked since 2016-11-02

Key pages

Weekly snapshots

Changes

  1. Nov 11 · 2d ago

    Homepage tagline changed to “Epicurious”Positioning

    Top Stories→Epicurious

  2. Nov 1 · 12d ago

    Removed technology: Amazon Web ServicesFeatures

    Amazon Web Services→—

  3. Nov 1 · 12d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

  4. Nov 1 · 12d ago

    Removed technology: Microsoft ASP.NETFeatures

    Microsoft ASP.NET→—

  5. Nov 1 · 12d ago

    Removed technology: ReactFeatures

    React→—

  6. Nov 1 · 12d ago

    Removed technology: React RouterFeatures

    React Router→—

Design

First-screen visual analysis & :root CSS
Editorialwith Soft & Friendly· Captured Nov 11Compare "Food & Cooking" screens →

Editorial (Light canvas, balanced density) featuring editorial serif headline layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Top Stories”

Editorial Serif Headline hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Editorial Serif Headline + Photography / Live Video → Start Free / Sign Up

Palette · click to copy

5-D design score7.2 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Renner / STIX Two Text
Hero layout
Editorial Serif Headline
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f4f1e7;
  --surface: #ffffff;
  --foreground: #171717;
  --muted-foreground: #55524d;
  --accent: #e20b17;
  --radius: 8px;
  --font-heading: "Renner", ui-sans-serif, system-ui, sans-serif;
  --font-body: "STIX Two Text", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4F1E7 (~57%) · Surface #FFFFFF (~20%) · Text #171717 (~10%) · Muted Text #55524D (~8%) · Accent #E20B17 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Customer Logo Wall
- Spatial layout notes: Editorial Serif Headline hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Editorial (Light canvas, balanced density) featuring editorial serif headline layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Epicurious cost?
Annual Digital Access: $3/mo (billed annually) (annual billing available); Monthly Digital Access: $6/mo; Print + Digital Annual Access: $5/mo (billed annually) (annual billing available). Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Epicurious get?
Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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