eshkolot-il.com

# Design Brief: Hand-Drawn & Sketch

Handwritten display accents, doodle annotations, and sketch-style illustrations.

## Design Tokens

```css
:root {
  --background: #8a6a45;
  --surface: #f4efe6;
  --foreground: #ffffff;
  --muted-foreground: #5c4a38;
  --accent: #1f6fbf;
  --radius: 9999px;
  --font-heading: "Virgil", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Heebo", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #8A6A45 (~62%) · Surface #F4EFE6 (~14%) · Text #FFFFFF (~10%) · Muted Text #5C4A38 (~8%) · Accent #1F6FBF (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Floating Pill Nav
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Hand-Drawn & Sketch (Dark canvas, airy density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Rigid corporate stock photography
- Heavy 3D metallic renders
- Overly dense enterprise dashboards

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.