Products
AI Benchmark
Desktop
Mobile
Monthly visits
80.6K
Down16.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$15/mo
Lower than 63% of peersNiche median $22/mo
Creators
Oleksii Avramenko
@espocrm· 680 followers
Launched
6y ago
2020-10-20 · Est.

Traffic

Monthly visitsData through Oct 2026
Events6 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
X accounts@espocrm
  • Launched on DevHuntLaunch

    EspoCRM — Open-source CRM platform

    Oct 7 · 39d agoLaunch page

    At the time: 96.4K visits/moVisits: prior 2 mo -16%, next 1 mo -16%3 concurrent moves
  • Launched on Product HuntLaunch

    Open-source CRM software that drives your sales

    Oct 26, 2020 · 6y agoLaunch page

  • Launched on Show HN (2 pts · 1 comments)Launch

    EspoCRM – an open-source CRM tool for your business

    Oct 20, 2020 · 6y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
selfh.st★ 3,618 Stars · 1,042 ForksAGPL-3.0PHP
2014-09-25Source

Open source platform for managing customer relationships

Open Source & Self-Hosting

GitHub · MCP / Skill
Last commit 2026-11-12
GitHub Stars
★ 3,618
Forks
1,042
License
AGPL-3.0
Primary language
PHP
COSS Monetization Path:Community Self-Hosted (AGPL-3.0 · Docker) → Managed Cloud (from $15/mo)
View cloud pricing →

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search43%
  • Direct40%
  • Referrals10%
  • AI Assistants4%
  • Other3%

Countries

  • United States17%
  • Vietnam10%
  • Germany8%
  • Portugal7%
  • India6%

Search

Domain authority —Domain registered 2013-08-27

KeywordMonthly volume
espocrm11.8K
espo crm2,360
espocrm login190
espocr,m150
quem utiliza espocrm?150

Traffic data: Vaneform

Pricing

Basic
$15/mo
minimum 3 users · 3GB file storage per user · 100,000 records
Enterprise
$25/mo
minimum 5 users · 10GB file storage per user · 10,000,000 records
Ultimate
$69/mo
minimum 10 users · 400GB file storage · Unlimited number of records

Trial: Free Trial is provided for 30 days · 3 paid tiers ($15–$69) · Observed 2026-11-12 · Pricing page

Entry price $15/mo, Lower than 63% of peers; “CRM” median is $22/mo.View pricing benchmark

Pages & changes

Tracked since 2020-10-26

Key pages

Weekly snapshots
www.espocrm.com/ Snapshot 2026-11-15

Changes

  1. Nov 12 · 2d ago

    Added product format: APIFeatures

    —→api

    At the time: 80.6K visits/mo5 concurrent moves
  2. Nov 12 · 2d ago

    Product format no longer mentioned: MCP ServerFeatures

    mcp_server→—

    At the time: 80.6K visits/mo5 concurrent moves
  3. Nov 12 · 2d ago

    Homepage tagline changed to “What is this?”Positioning

    #1 Open Source CRM→What is this?

    At the time: 80.6K visits/mo5 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 80.6K visits/mo6 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Twitter Emoji (Twemoji)Features

    —→Twitter Emoji (Twemoji)

    At the time: 80.6K visits/mo6 concurrent moves
  6. Nov 1 · 14d ago

    Homepage title changed to “EspoCRM — #1 Open Source CRM”Positioning

    EspoCRM - The #1 Open-Source CRM→EspoCRM — #1 Open Source CRM

    At the time: 80.6K visits/mo6 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“What is this?”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Roboto
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #c8925a;
  --surface: #f7f7f7;
  --foreground: #ffffff;
  --muted-foreground: #6a3506;
  --accent: #2fbf86;
  --radius: 9999px;
  --font-heading: "Roboto", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #C8925A (~46%) · Surface #F7F7F7 (~32%) · Text #FFFFFF (~8%) · Muted Text #6A3506 (~6%) · Accent #2FBF86 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does EspoCRM cost?
Basic: $15/mo; Enterprise: $25/mo; Ultimate: $69/mo. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does EspoCRM get?
Vaneform estimates 80.6K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is EspoCRM and what platforms does it support?
EspoCRM is catalogued under CRM: What is this?. Supported platforms: API.
Is EspoCRM open source?
EspoCRM has a public repository (https://github.com/espocrm/espocrm) under the AGPL-3.0 license, recording 3,618 GitHub stars, and supporting self-hosted deployment.Source

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