- Monthly visits
- 7.1K
- Down44.8%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $14/mo
- Lower than 58% of peersNiche median $19/mo
- Launched
- 3y ago
- 2023-05-02 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Uneed (#12)Launch
ETF Insider is a data-driven portfolio analytics and optimization platform
Nov 7, 2024 · 2y agoLaunch page
Launched on Fazier (25 upvotes)Launch
ETF Insider is a data-driven portfolio analytics platform
Sep 12, 2024 · 2y agoLaunch page
Launched on Product HuntLaunch
Portfolio Visualization Navigation and Optimization
May 2, 2023 · 3y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct69%
- Organic Search17%
- Social3%
- Referrals3%
- Other7%
Countries
- United States99%
- India1%
Search
Domain authority —Domain registered 2022-02-18
| Keyword | Monthly volume |
|---|---|
| vti | 457.1K |
| xlk etf composition | 540 |
| tlt meaning | 410 |
| can i invest in an etf for the polish stock market | — |
| tqqq vs sqqq difference | — |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 1 paid tier ($14) · Up to 41% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $14/mo, Lower than 58% of peers; “Investing & Trading” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homeetfinsider.co/
- Pricingetfinsider.co/pricing/ Snapshot 2026-11-04
Changes
Design
Enterprise Clean (Dark canvas, dense density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“PRECISION ASSET ALLOCATION”
Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase
- Category Positioning Anchor
- Large Hero Product Shot
- Interactive Hero Tool
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Dense
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Dark Developer)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #111936;
--surface: #26365f;
--foreground: #f4f6ff;
--muted-foreground: #91a1c4;
--accent: #ff9e55;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #111936 (~62%) · Surface #26365F (~14%) · Text #F4F6FF (~10%) · Muted Text #91A1C4 (~7%) · Accent #FF9E55 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Dense
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Interactive Hero Tool
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Enterprise Clean (Dark canvas, dense density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does ETF Insider cost?
- Free: Free (annual billing available); Pro: $14/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does ETF Insider get?
- Vaneform estimates 7.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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