- Monthly visits
- 53.7K
- Up16.5%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $25/mo
- Higher than 59% of peersNiche median $19/mo
- Launched
- 4y ago
- 2022-06-30 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsEvery partners with The Founder Institute on cash and runway guideProduct Activity
Every teamed up with The Founder Institute to publish a guide on managing cash and runway from ideation through Series A.
Nov 4 · 11d agoX Post
At the time: 53.7K visits/mo10 concurrent movesEvery announces Blueprint playbook for foundersLaunch
Every's CEO Rajeev Behera built Blueprint to serve as a playbook covering incorporation, fundraising, hiring, and cash management for founders.
Nov 4 · 11d agoX Post
At the time: 53.7K visits/mo10 concurrent movesLaunched on Product HuntLaunch
Incorporate your tech startup for $0
Jan 21, 2025 · 22mo agoLaunch page
Launched on Product HuntLaunch
Set up your startup's banking, cards, and bill pay
Jun 30, 2022 · 4y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct52%
- Organic Search16%
- Email12%
- Referrals6%
- Other14%
Countries
- United States92%
- India2%
- Czechia2%
- United Kingdom1%
- Bangladesh1%
Search
Domain authority —Domain registered 2019-10-30
| Keyword | Monthly volume |
|---|---|
| every hr | 480 |
| every io | 360 |
| every io funding | 170 |
| hr company called every | 100 |
| lyndi thompsons | 90 |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 2 paid tiers ($25–$330) · Observed 2026-11-04 · Pricing page
Entry price $25/mo, Higher than 59% of peers; “Accounting & Bookkeeping” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“AI Native All-In-One Finance and HR”
Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip
- Category Positioning Anchor
- Large Hero Product Shot
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #2f261f;
--surface: #6a635c;
--foreground: #ffffff;
--muted-foreground: #c9c3ba;
--accent: #3d5afe;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #2F261F (~46%) · Surface #6A635C (~28%) · Text #FFFFFF (~10%) · Muted Text #C9C3BA (~10%) · Accent #3D5AFE (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Every cost?
- Incorporation: Free; Banking: Free; Investment and Cash Management: Free; HR, Payroll & Benefits: $25/mo; AI-Enriched account categorization: $330/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Every get?
- Vaneform estimates 53.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Every and what platforms does it support?
- Every is catalogued under Accounting & Bookkeeping: AI Native All-In-One Finance and HR. Supported platforms: Web.
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