Products
AI Benchmark
Desktop
Mobile
Monthly visits
53.7K
Up16.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$25/mo
Higher than 59% of peersNiche median $19/mo
Creators
Jose Pilar Perez Cazares
No social account linkedCo-created with Stacie Bonner
Launched
4y ago
2022-06-30 · Est.

Traffic

Monthly visitsData through Oct 2026
Events9 changes · 2 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Every partners with The Founder Institute on cash and runway guideProduct Activity

    Every teamed up with The Founder Institute to publish a guide on managing cash and runway from ideation through Series A.

    Nov 4 · 11d agoX Post

    At the time: 53.7K visits/mo10 concurrent moves
  • Every announces Blueprint playbook for foundersLaunch

    Every's CEO Rajeev Behera built Blueprint to serve as a playbook covering incorporation, fundraising, hiring, and cash management for founders.

    Nov 4 · 11d agoX Post

    At the time: 53.7K visits/mo10 concurrent moves
  • Launched on Product HuntLaunch

    Incorporate your tech startup for $0

    Jan 21, 2025 · 22mo agoLaunch page

  • Launched on Product HuntLaunch

    Set up your startup's banking, cards, and bill pay

    Jun 30, 2022 · 4y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct52%
  • Organic Search16%
  • Email12%
  • Referrals6%
  • Other14%

Countries

  • United States92%
  • India2%
  • Czechia2%
  • United Kingdom1%
  • Bangladesh1%

Search

Domain authority —Domain registered 2019-10-30

KeywordMonthly volume
every hr480
every io360
every io funding170
hr company called every100
lyndi thompsons90

Traffic data: Vaneform

Pricing

Incorporation
Free
Banking
Free
Investment and Cash Management
Free
HR, Payroll & Benefits
$25/mo
AI-Enriched account categorization
$330/mo

Trial: None · Free tier included · 2 paid tiers ($25–$330) · Observed 2026-11-04 · Pricing page

Entry price $25/mo, Higher than 59% of peers; “Accounting & Bookkeeping” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2022-06-30

Key pages

Weekly snapshots
www.every.io/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “AI Native All-In-One Finance and HR”Positioning

    All-in-One Back Office Built for Founders→AI Native All-In-One Finance and HR

    At the time: 53.7K visits/mo10 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

    At the time: 53.7K visits/mo10 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: HubSpot ChatFeatures

    HubSpot Chat→—

    At the time: 53.7K visits/mo10 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

    At the time: 53.7K visits/mo10 concurrent moves
  5. Nov 1 · 14d ago

    Removed technology: SentryFeatures

    Sentry→—

    At the time: 53.7K visits/mo10 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Twitter AdsFeatures

    —→Twitter Ads

    At the time: 53.7K visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“AI Native All-In-One Finance and HR”

Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #2f261f;
  --surface: #6a635c;
  --foreground: #ffffff;
  --muted-foreground: #c9c3ba;
  --accent: #3d5afe;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #2F261F (~46%) · Surface #6A635C (~28%) · Text #FFFFFF (~10%) · Muted Text #C9C3BA (~10%) · Accent #3D5AFE (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Every cost?
Incorporation: Free; Banking: Free; Investment and Cash Management: Free; HR, Payroll & Benefits: $25/mo; AI-Enriched account categorization: $330/mo. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Every get?
Vaneform estimates 53.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Every and what platforms does it support?
Every is catalogued under Accounting & Bookkeeping: AI Native All-In-One Finance and HR. Supported platforms: Web.

Related products in this category

Finance / Accounting & Bookkeeping

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.