Products

Every

Uses AI

Your AI secret weapon

every.to Creator Economy & Community / Newsletter & Blogging Platforms

AI Benchmark
Desktop
Mobile
Monthly visits
485.5K
Up11.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$30/mo
Higher than 81% of peersNiche median $10/mo
Creators
Dan Shipper
@danshipper· 145.6K followersCo-created with Nathan Baschez
Launched
5y ago
2021-01-26 · Est.

Traffic

Monthly visitsData through Sep 2026
Events19 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Every launched on Product HuntLaunch

    A writer collective covering productivity, strategy, & more

    Jan 26, 2021 · 5y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct50%
  • Social19%
  • Organic Search17%
  • Email6%
  • Other7%

Countries

  • United States51%
  • India7%
  • Canada3%
  • United Kingdom3%
  • Brazil2%

Search

Domain authority —Domain registered 2019-12-18

KeywordMonthly volume
opus 5.5794.4K
hat gpt61.3K
every28.4K
compound engineering3,520
every ai2,060

Traffic data: Vaneform

Pricing

Monthly
$30/mo
Annual
$288/yr (billed annually)
Billed annually $24/mo
All Access
$625/yr (billed annually)
Free
$0

Trial: Never during your 14-day trial. · 3 paid tiers ($30–$625) · Observed 2026-11-03 · Pricing page

Entry price $30/mo, Higher than 81% of peers; “Newsletter & Blogging Platforms” median is $10/mo.View pricing benchmark

Pages & changes

Tracked since 2021-01-26

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Go AI-native, automatically with a company agent in Slack”Positioning

    RECENT ESSAYS→Go AI-native, automatically with a company agent in Slack

  2. Nov 1 · 13d ago

    Removed technology: ClickbankFeatures

    Clickbank→—

  3. Nov 1 · 13d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

  4. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  5. Nov 1 · 13d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  6. Nov 1 · 13d ago

    Removed technology: Google WorkspaceFeatures

    Google Workspace→—

Design

First-screen visual analysis & :root CSS

Editorial (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Join us for all of THESIS*2027”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up

  • Brand Manifesto & Curiosity

Palette · click to copy

5-D design score7.2 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Instrument Serif / Inter
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Minimal Monochrome)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #1c1c1c;
  --foreground: #ffffff;
  --muted-foreground: #a3a3a3;
  --accent: #3b5bff;
  --radius: 4px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~55%) · Surface #1C1C1C (~20%) · Text #FFFFFF (~12%) · Muted Text #A3A3A3 (~6%) · Accent #3B5BFF (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Editorial (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Every cost?
Monthly: $30/mo; Annual: $288/yr (billed annually) (annual billing available); All Access: $625/yr (billed annually); Free: $0. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Every get?
Vaneform estimates 485.5K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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