- Monthly visits
- 424.9K
- Down29.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $19.95/mo
- Higher than 92% of peersNiche median $9.469999999999999/mo
- Launched
- 3y ago
- 2023-07-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Show HN (6 pts · 4 comments)Launch
I made an AI Dungeon Master to play D&D 5e with — Hey everyone, I built this project because I always wanted to try playing D&D but couldn’t find a group of friends or a DM to play with. I…
Jul 6, 2023 · 3y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hey everyone, I built this project because I always wanted to try playing D&D but couldn’t find a group of friends or a DM to play with. It’s still early stages and not meant to be a complete replacement for real DMs or IRL sessions, but it’s a good way to dip your toes into DnD or to play on your phone between your IRL sessions. I tried playing D&D with Cha
Traffic sources
Traffic breakdown
Channels
- Direct64%
- Organic Search21%
- Referrals6%
- Social5%
- Other3%
Countries
- United States41%
- United Kingdom13%
- Norway9%
- Russia6%
- Germany3%
Search
Domain authority —Domain registered Unknown
| Keyword | Monthly volume |
|---|---|
| aot map | 25.4K |
| mushoku tensei map | 14.9K |
| friends and fables | 7,430 |
| friends & fables | 2,350 |
| friends and fable | 540 |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 3 paid tiers ($19.95–$39.95) · Up to 17% off annually · Observed 2026-11-03 · Pricing page
Entry price $19.95/mo, Higher than 92% of peers; “Role-Playing” median is $9.469999999999999/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
3D Tactile (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Create & Play AI RPGs”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Direct Action Command
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Playfair Display / Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- 3D Render / Tactile Object
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Gradient Glow)
Rendered 3D objects, soft studio lighting, and tactile material depth.
## Design Tokens
```css
:root {
--background: #05070d;
--surface: #121820;
--foreground: #f4f1ea;
--muted-foreground: #b7b3aa;
--accent: #e39b12;
--radius: 4px;
--font-heading: "Playfair Display", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #05070D (~62%) · Surface #121820 (~12%) · Text #F4F1EA (~10%) · Muted Text #B7B3AA (~8%) · Accent #E39B12 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Direct Action Command
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: 3D Tactile (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.
## Avoid
- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Friends & Fables cost?
- Free: Free; Starter: $19.95/mo (annual billing available); Pro: $29.95/mo (annual billing available); Legend: $39.95/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Friends & Fables get?
- Vaneform estimates 424.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Friends & Fables and what platforms does it support?
- Friends & Fables is catalogued under Role-Playing: Create & Play AI RPGs. Supported platforms: Web.
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