Products

Friends & Fables

AI-native

Create & Play AI RPGs

fables.gg Discord RedditGames / Role-Playing

AI Benchmark
Desktop
Mobile
Monthly visits
424.9K
Down29.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$19.95/mo
Higher than 92% of peersNiche median $9.469999999999999/mo
Creators
William Liu
@friendsnfables· 168 followers
Launched
3y ago
2023-07-06 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@friendsnfables
  • Launched on Product HuntLaunch

    AI TTRPG and world building game

    Oct 29, 2024 · 2y agoLaunch page

  • Launched on Show HN (6 pts · 4 comments)Launch

    I made an AI Dungeon Master to play D&D 5e with — Hey everyone, I built this project because I always wanted to try playing D&D but couldn’t find a group of friends or a DM to play with. I…

    Jul 6, 2023 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2023-07-06Source
Post excerpt:
Hey everyone, I built this project because I always wanted to try playing D&D but couldn’t find a group of friends or a DM to play with. It’s still early stages and not meant to be a complete replacement for real DMs or IRL sessions, but it’s a good way to dip your toes into DnD or to play on your phone between your IRL sessions. I tried playing D&D with Cha

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct64%
  • Organic Search21%
  • Referrals6%
  • Social5%
  • Other3%

Countries

  • United States41%
  • United Kingdom13%
  • Norway9%
  • Russia6%
  • Germany3%

Search

Domain authority —Domain registered Unknown

KeywordMonthly volume
aot map25.4K
mushoku tensei map14.9K
friends and fables7,430
friends & fables2,350
friends and fable540

Traffic data: Vaneform

Pricing

Free
Free
Up to 25 turns per day · 3 player campaigns · 1 Mention per message · 4,000 Custom Block Characters
Starter
$19.95/mo
Billed annually $16.63/mo-17%
4 player campaigns · 2 Mentions per message · 6,500 Custom Block Characters · 100 Bonus Monthly Credits
Pro
$29.95/mo
Billed annually $24.96/mo-17%
5 player campaigns · 3 Mentions per message · 9,000 Custom Block Characters · 300 Bonus Monthly Credits
Legend
$39.95/mo
Billed annually $33.29/mo-17%
6 player campaigns · 5 Mentions per message · 13,500 Custom Block Characters · 600 Bonus Monthly Credits

Trial: None · Free tier included · 3 paid tiers ($19.95–$39.95) · Up to 17% off annually · Observed 2026-11-03 · Pricing page

Entry price $19.95/mo, Higher than 92% of peers; “Role-Playing” median is $9.469999999999999/mo.View pricing benchmark

Pages & changes

Tracked since 2024-10-29

Key pages

Weekly snapshots
fables.gg/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Create & Play AI RPGs”Positioning

    Build & Play The Best AI-Powered RPGs→Create & Play AI RPGs

  2. Nov 1 · 14d ago

    Adopted technology: Amazon SESFeatures

    —→Amazon SES

  3. Nov 1 · 14d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

  4. Nov 1 · 14d ago

    Adopted technology: TurbopackFeatures

    —→Turbopack

Design

First-screen visual analysis & :root CSS

3D Tactile (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Create & Play AI RPGs”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Playfair Display / Inter
Primary visual
3D Render / Tactile Object
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Gradient Glow)

Rendered 3D objects, soft studio lighting, and tactile material depth.

## Design Tokens

```css
:root {
  --background: #05070d;
  --surface: #121820;
  --foreground: #f4f1ea;
  --muted-foreground: #b7b3aa;
  --accent: #e39b12;
  --radius: 4px;
  --font-heading: "Playfair Display", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #05070D (~62%) · Surface #121820 (~12%) · Text #F4F1EA (~10%) · Muted Text #B7B3AA (~8%) · Accent #E39B12 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Direct Action Command
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: 3D Tactile (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Friends & Fables cost?
Free: Free; Starter: $19.95/mo (annual billing available); Pro: $29.95/mo (annual billing available); Legend: $39.95/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Friends & Fables get?
Vaneform estimates 424.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Friends & Fables and what platforms does it support?
Friends & Fables is catalogued under Role-Playing: Create & Play AI RPGs. Supported platforms: Web.

Related products in this category

Games / Role-Playing

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