Products

FamilyTreeDNA

Established Leader

Fall into your genealogy

familytreedna.com Utilities / Generators & Calculators

AI Benchmark
Desktop
Mobile
Monthly visits
1.5M
Down6.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$39/mo
Higher than 90% of peersNiche median $9/mo
Creators
FamilyTreeDNA
@familytreedna· 11.8K followers
Launched
12y ago
2014-09-10 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events19 changes

Marketing moves

Launches, search & content, referrals, promotions
  • FamilyTreeDNA launched on Product HuntLaunch

    The largest ancestry DNA database in the world

    Sep 10, 2014 · 12y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct56%
  • Organic Search23%
  • Email6%
  • Social5%
  • Other10%

Countries

  • United States55%
  • United Kingdom5%
  • Poland5%
  • Germany4%
  • Saudi Arabia3%

Search

Domain authority —Domain registered 2000-04-07

KeywordMonthly volume
otzi the iceman44.1K
familytreedna14.5K
family tree dna8,040
ftdna6,650
familytree dna1,530

Traffic data: Vaneform

Pricing

Family Finder
$39/once

Trial: None · 1 paid tier ($39) · Observed 2026-11-03 · Source page

Entry price $39/mo, Higher than 90% of peers; “Generators & Calculators” median is $9/mo.View pricing benchmark

Pages & changes

Tracked since 2014-09-10

Key pages

Weekly snapshots
www.familytreedna.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Fall into your genealogy​”Positioning

    This autumn, explore new family connections with Family Finder, mtDNA, and Y-DNA testing.→Fall into your genealogy​

  2. Nov 1 · 14d ago

    Removed technology: ConvertFeatures

    Convert→—

  3. Nov 1 · 14d ago

    Adopted technology: CookieYesFeatures

    —→CookieYes

  4. Nov 1 · 14d ago

    Adopted technology: ElementorFeatures

    —→Elementor

  5. Nov 1 · 14d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  6. Nov 1 · 14d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Fall into your genealogy”

Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Photography / Live Video → Direct Checkout / View Pricing

  • Direct Action Command

Palette · click to copy

5-D design score5.5 / 10
Typography
6.0
Color & Contrast
6.0
Layout & Spacing
6.0
Craft & Polish
5.0
Distinctiveness
4.0

Structure

Fonts
Roboto
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #111111;
  --surface: #ffffff;
  --foreground: #f5f5f5;
  --muted-foreground: #505050;
  --accent: #c95112;
  --radius: 4px;
  --font-heading: "Roboto", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #111111 (~58%) · Surface #FFFFFF (~16%) · Text #F5F5F5 (~4%) · Muted Text #505050 (~11%) · Accent #C95112 (~11%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Direct Action Command
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does FamilyTreeDNA cost?
Family Finder: $39/once. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does FamilyTreeDNA get?
Vaneform estimates 1.5M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is FamilyTreeDNA and what platforms does it support?
FamilyTreeDNA is catalogued under Generators & Calculators: Fall into your genealogy. Supported platforms: Web.

Related products in this category

Utilities / Generators & Calculators

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.