FamilyTreeDNA
Established LeaderFall into your genealogy
familytreedna.com Utilities / Generators & Calculators
- Monthly visits
- 1.5M
- Down6.8%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $39/mo
- Higher than 90% of peersNiche median $9/mo
- Launched
- 12y ago
- 2014-09-10 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Genes and Screams, Chapter Four: Ghosts. Some ancestors never really left. https://bit.ly/4ivPcHc
@familytreedna · 2026-11-03 · 2 likes · 0 reposts · 428 views
- Genes and Screams, Chapter Three: Witches. Some recipes get passed down for generations. https://blog.familytreedna.com/dna-witch-trials-genes-and-screams/
@familytreedna · 2026-10-30 · 1 likes · 0 reposts · 358 views
- Genes and Screams, Chapter Two: Vampires. Some bloodlines are older than they look. https://go.familytreedna.com/4stnqQ8
@familytreedna · 2026-10-29 · 1 likes · 0 reposts · 361 views
FamilyTreeDNA launched on Product HuntLaunch
The largest ancestry DNA database in the world
Sep 10, 2014 · 12y agoSource
Traffic sources
Traffic breakdown
Channels
- Direct56%
- Organic Search23%
- Email6%
- Social5%
- Other10%
Countries
- United States55%
- United Kingdom5%
- Poland5%
- Germany4%
- Saudi Arabia3%
Search
Domain authority —Domain registered 2000-04-07
| Keyword | Monthly volume |
|---|---|
| otzi the iceman | 44.1K |
| familytreedna | 14.5K |
| family tree dna | 8,040 |
| ftdna | 6,650 |
| familytree dna | 1,530 |
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($39) · Observed 2026-11-03 · Source page
Entry price $39/mo, Higher than 90% of peers; “Generators & Calculators” median is $9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Fall into your genealogy”
Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Photography / Live Video → Direct Checkout / View Pricing
- Direct Action Command
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 6.0
- Layout & Spacing
- 6.0
- Craft & Polish
- 5.0
- Distinctiveness
- 4.0
Structure
- Fonts
- Roboto
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #111111;
--surface: #ffffff;
--foreground: #f5f5f5;
--muted-foreground: #505050;
--accent: #c95112;
--radius: 4px;
--font-heading: "Roboto", ui-sans-serif, system-ui, sans-serif;
--font-body: "Roboto", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #111111 (~58%) · Surface #FFFFFF (~16%) · Text #F5F5F5 (~4%) · Muted Text #505050 (~11%) · Accent #C95112 (~11%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Direct Action Command
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does FamilyTreeDNA cost?
- Family Finder: $39/once. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does FamilyTreeDNA get?
- Vaneform estimates 1.5M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is FamilyTreeDNA and what platforms does it support?
- FamilyTreeDNA is catalogued under Generators & Calculators: Fall into your genealogy. Supported platforms: Web.
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