Products
AI Benchmark
Desktop
Mobile
Monthly visits
25.6K
Down12.3%MoMSep 2026
ARR
$3.9MClaimed
≈ $322K/mo · 2021-04-01GetLatka
Entry price
Usage-based
No monthly subscription pricing
Creators
Thomas Smale
@thomassmale· 8,938 followers
Launched
Unknown
No public launch record

Traffic & revenue

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events6 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2021-04-01$3.9M/yr(≈ $322K/mo)ClaimedGetLatka

    “FE International's annual revenue was $3.9M in April 2021 (source not recorded). No later figure is on record.”

Marketing moves

Launches, search & content, referrals, promotions
X accounts@feintl@feintl@thomassmale

  • FE International CEO Thomas Smale speaks at Chiang Mai SEO Conference 2026Promotions

    FE International announced that CEO Thomas Smale will take the main stage at Chiang Mai SEO Conference 2026 for a session titled "$50Bn In Online Business Sales: Where I'd Build, What I'd Buy, What I'd Avoid In 2026."

    Nov 12 · 3d agoX Post

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka43 team members
2026-10-30Source

FE International is a mergers and acquisitions advisory firm specializing in software, e-commerce, and digital media businesses. Founded in 2010 by Thomas Smale, who serves as Founder and CEO, the firm is headquartered at Rockefeller Plaza in Midtown Manhattan.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct43%
  • Organic Search29%
  • Referrals8%
  • Paid Search6%
  • Other15%

Countries

  • United States26%
  • India12%
  • Germany8%
  • United Kingdom6%
  • Italy5%

Search

Domain authority —Domain registered 2003-05-17

KeywordMonthly volume
fe international3,350
google penalty check310
feinternational280
quiet light / fe international250
fe international reviews150

Traffic data: Vaneform

Pricing

<$250k
5% closing fee when you sell
For asking prices below $250k
$250k-$1M
4% closing fee when you sell
For asking prices between $250k-$1M
$1M+
3% closing fee when you sell
For asking prices above $1M

Trial: None · Observed 2026-11-09 · Pricing page

Pages & changes

Tracked since 2026-11-06

Key pages

Weekly snapshots
www.feinternational.com/ Snapshot 2026-11-10

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  2. Nov 1 · 14d ago

    Adopted technology: HubSpot AnalyticsFeatures

    —→HubSpot Analytics

  3. Nov 1 · 14d ago

    Adopted technology: HubSpot Cookie Policy BannerFeatures

    —→HubSpot Cookie Policy Banner

  4. Nov 1 · 14d ago

    Adopted technology: PlausibleFeatures

    —→Plausible

  5. Nov 1 · 14d ago

    Adopted technology: PreactFeatures

    —→Preact

  6. Nov 1 · 14d ago

    Removed technology: WebpackFeatures

    Webpack→—

Questions & evidence

How much does FE International cost?
<$250k: 5% closing fee when you sell; $250k-$1M: 4% closing fee when you sell; $1M+: 3% closing fee when you sell. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does FE International get?
Vaneform estimates 25.6K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is FE International and what platforms does it support?
FE International is catalogued under Marketplaces & Classifieds: Exit.. Supported platforms: Web.
What is FE International's publicly disclosed revenue?
GetLatka records a founder-reported figure of $3.9M /yr stated on 2021-04-01.Source

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