Felix Gerschau's Blog

# Design Brief: Dark Developer (with Soft & Friendly)

Deep dark surfaces, monospace typography, terminal/code snippets, and high-precision borders.

## Design Tokens

```css
:root {
  --background: #1e293b;
  --surface: #2b3a50;
  --foreground: #f8fafc;
  --muted-foreground: #9ca8b8;
  --accent: #3b82f6;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #1E293B (~77%) · Surface #2B3A50 (~8%) · Text #F8FAFC (~7%) · Muted Text #9CA8B8 (~5%) · Accent #3B82F6 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Email Capture / Waitlist · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Target Audience Callout
- Hero components: Custom Illustration, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with email capture / waitlist CTA and stacked avatars & testimonials.
- Visual summary: Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Warm pastel backgrounds
- Playful cartoon illustrations
- Oversized pill buttons everywhere

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.