Products
AI Benchmark
Desktop
Mobile
Monthly visits
16.4K
Down31.1%MoMOct 2026
30d Revenue
$4,817Verified
Verified 2026-11-12Indie Hackers(Stripe 验证)
Entry price
$12/mo
Higher than 81% of peersNiche median $5.99/mo
Creators
Clay Raterman
@fina_money· 3,818 followersCo-created with Shawn Cao, Xiao Hu
Launched
2y ago
2024-05-22 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
Monthly equivalent revenueVerified · Indie Hackers(Stripe 验证)
  • Nov 2026$4,817Verified $4,817/30d · monthly equiv.
  • Sep 2026$5,000Self-reported MRR · unverified
Events2 revenue disclosures · 6 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    The flexible $20/mo QuickBooks alternative for founders

    Oct 13 · 33d agoLaunch page

    At the time: 23.7K visits/moVisits: prior 2 mo +15%, next 1 mo -31%6 concurrent moves
  • Launched on Product HuntLaunch

    Start easy with templates and AI

    Nov 29, 2024 · 24mo agoLaunch page

  • Launched on Show HN (3 pts)Launch

    Fina Money – Notion for Personal Finance — Fina lets you build your own tracking system with live financial accounts all without using a spreadsheet. You can build and share custom…

    Nov 11, 2024 · 2y agoLaunch page

  • Launched on BetaListLaunch

    Fina Money – Fina Money lets you manage your personal and business finance in one place — Fina Money lets you manage your personal and business finance in one place

    Oct 17, 2024 · 2y agoLaunch page

  • Launched on Product HuntLaunch

    Build Your Own Financial Tracking System

    May 22, 2024 · 2y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct45%
  • Organic Search18%
  • Social15%
  • Email14%
  • Other8%

Countries

  • United States60%
  • India18%
  • Portugal7%
  • United Kingdom6%
  • Spain5%

Search

Domain authority —Domain registered 2024-03-08

KeywordMonthly volume
fina29.7K
fina app930
fina money830
free budgeting apps that don t steal data reddit240
finaap ltd documents60

Traffic data: Vaneform

Pricing

Free
Free
Billed annually $0/mo
Up to 2 bank connections · 1 Personal Finance Portfolio
Premium
$12/mo
Billed annually $8.25/mo-31%
Unlimited Bank Connections · Multiple Custom Portfolios · Multiple Currencies · Partner Collaboration
Business Tier
$25/mo
Billed annually $20/mo-20%
Double-Entry Bookkeeping · Automated Invoicing Workflow · Collect Payments via Stripe · Customer Account Tracking · Balance Sheet and P&L Reports

Trial: 7-Day Free Trial · Free tier included · 2 paid tiers ($12–$25) · Up to 31% off annually · Observed 2026-11-04 · Pricing page

Entry price $12/mo, Higher than 81% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots
www.fina.money/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Google Font APIFeatures

    —→Google Font API

    At the time: 16.4K visits/mo6 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: LottieFilesFeatures

    —→LottieFiles

    At the time: 16.4K visits/mo6 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: PrismFeatures

    Prism→—

    At the time: 16.4K visits/mo6 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Reddit AdsFeatures

    —→Reddit Ads

    At the time: 16.4K visits/mo6 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: reCAPTCHAFeatures

    —→reCAPTCHA

    At the time: 16.4K visits/mo6 concurrent moves
  6. Nov 1 · 14d ago

    Homepage title changed to “Fina: the most flexible finance tracker in the world.”Positioning

    Fina Money - Money management made easy→Fina: the most flexible finance tracker in the world.

    At the time: 16.4K visits/mo6 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Modular Financial Tracking”

Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f8f7;
  --foreground: #171c2a;
  --muted-foreground: #77777c;
  --accent: #5fe5b1;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~82%) · Surface #F7F8F7 (~8%) · Text #171C2A (~5%) · Muted Text #77777C (~3%) · Accent #5FE5B1 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip, Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Fina Money cost?
Free: Free (annual billing available); Premium: $12/mo (annual billing available); Business Tier: $25/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Fina Money get?
Vaneform estimates 16.4K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Fina Money and what platforms does it support?
Fina Money is catalogued under Personal Finance & Budgeting: Modular Financial Tracking. Supported platforms: Web.
What is Fina Money's publicly disclosed revenue?
Indie Hackers(Stripe 验证) records a verified disclosure of $4,817 /30d stated on 2026-11-12.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.