FinWise
Uses AIPersonal finances, simplified.
finwiseapp.io App Store Google Play RedditFinance / Personal Finance & Budgeting
- Monthly visits
- 55.1K
- Up6.6%MoMSep 2026
- Entry price
- $8.99/mo
- Higher than 64% of peersNiche median $5.99/mo
- Launched
- 3y ago
- 2023-10-30 · Est.
Traffic & revenue
- Nov 2026$4,577Verified $4,577/30d · monthly equiv.
- Sep 2026$4,000Self-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by dateMarketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
The operating system for your personal finances
Aug 6, 2024 · 2y agoLaunch page
Launched on Show HN (1 pts)Launch
FinWise – Personal Finances, Simplified
Nov 22, 2023 · 2y agoLaunch page
Launched on Show HN (2 pts · 2 comments)Launch
We've built FinWise over the last 7 months — Hey HN :) My husband and I have spent the last 7 months building FinWise, and I'm excited to share it with you. FinWise is the modern way…
Oct 31, 2023 · 3y agoLaunch page
Launched on Show HN (9 pts)Launch
FinWise – The modern way to manage your personal finances — Hi everyone, I'd like to share FinWise ( ) with you, which my wife and I have been building over the last few months. FinWise is an all-in…
Oct 30, 2023 · 3y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hi everyone, I'd like to share FinWise ( https://finwiseapp.io ) with you, which my wife and I have been building over the last few months. FinWise is an all-in-one personal finance management tool, including budgeting, net-worth tracking, financial planning & forecasting and a couple of other things which we're still busy working on like couples/family budg
- Post excerpt:
- Hey HN :) My husband and I have spent the last 7 months building FinWise, and I'm excited to share it with you. FinWise is the modern way to manage your personal finances, including budgeting, net-worth tracking, financial planning and forecasting, reports and insights, and more. Jason and I have a background in software engineering and finance, and FinWise
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct60%
- Organic Search15%
- Email12%
- Referrals6%
- Other8%
Countries
- South Africa98%
- United States2%
Search
Domain authority —Domain registered 2023-01-04
| Keyword | Monthly volume |
|---|---|
| finwise | 3,600 |
| finwise app | 230 |
| vualt22 | 210 |
| finwise salary | 190 |
| finwise budget planner | — |
Traffic data: Vaneform
Pricing
Trial: 14 days free, then $8.99 a month. · 1 paid tier ($8.99) · Up to 17% off annually · Observed 2026-11-03 · Pricing page
Entry price $8.99/mo, Higher than 64% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homefinwiseapp.io/
- Pricingfinwiseapp.io/pricing Snapshot 2026-11-03
- Featuresfinwiseapp.io/features Snapshot 2026-11-03
Changes
Design
Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Personal finances, simplified.”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up
- Pain Relief & Replacement
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Plus Jakarta Sans / Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f4f6f8;
--foreground: #1b2430;
--muted-foreground: #6b7280;
--accent: #2f6fed;
--radius: 9999px;
--font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~62%) · Surface #F4F6F8 (~14%) · Text #1B2430 (~12%) · Muted Text #6B7280 (~7%) · Accent #2F6FED (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does FinWise cost?
- One plan, with everything: $8.99/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does FinWise get?
- Vaneform estimates 55.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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