Products
AI Benchmark
Desktop
Mobile
Monthly visits
55.1K
Up6.6%MoMSep 2026
30d Revenue
$4,577Verified
Verified 2026-11-13Indie Hackers(Stripe 验证)
Entry price
$8.99/mo
Higher than 64% of peersNiche median $5.99/mo
Creators
Jason Russell
No social account linkedCo-created with Nicol Russell
Launched
3y ago
2023-10-30 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Monthly equivalent revenueVerified · Indie Hackers(Stripe 验证)
  • Nov 2026$4,577Verified $4,577/30d · monthly equiv.
  • Sep 2026$4,000Self-reported MRR · unverified
Events2 revenue disclosures · 10 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    The operating system for your personal finances

    Aug 6, 2024 · 2y agoLaunch page

  • Launched on Show HN (1 pts)Launch

    FinWise – Personal Finances, Simplified

    Nov 22, 2023 · 2y agoLaunch page

  • Launched on Show HN (2 pts · 2 comments)Launch

    We've built FinWise over the last 7 months — Hey HN :) My husband and I have spent the last 7 months building FinWise, and I'm excited to share it with you. FinWise is the modern way…

    Oct 31, 2023 · 3y agoLaunch page

  • Launched on Show HN (9 pts)Launch

    FinWise – The modern way to manage your personal finances — Hi everyone, I'd like to share FinWise ( ) with you, which my wife and I have been building over the last few months. FinWise is an all-in…

    Oct 30, 2023 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2023-10-30Source
Post excerpt:
Hi everyone, I'd like to share FinWise ( https://finwiseapp.io ) with you, which my wife and I have been building over the last few months. FinWise is an all-in-one personal finance management tool, including budgeting, net-worth tracking, financial planning & forecasting and a couple of other things which we're still busy working on like couples/family budg
Show HN
2023-10-31Source
Post excerpt:
Hey HN :) My husband and I have spent the last 7 months building FinWise, and I'm excited to share it with you. FinWise is the modern way to manage your personal finances, including budgeting, net-worth tracking, financial planning and forecasting, reports and insights, and more. Jason and I have a background in software engineering and finance, and FinWise

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct60%
  • Organic Search15%
  • Email12%
  • Referrals6%
  • Other8%

Countries

  • South Africa98%
  • United States2%

Search

Domain authority —Domain registered 2023-01-04

KeywordMonthly volume
finwise3,600
finwise app230
vualt22210
finwise salary190
finwise budget planner—

Traffic data: Vaneform

Pricing

One plan, with everything
$8.99/mo
Billed annually $89.99/yr-17%

Trial: 14 days free, then $8.99 a month. · 1 paid tier ($8.99) · Up to 17% off annually · Observed 2026-11-03 · Pricing page

Entry price $8.99/mo, Higher than 64% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark

Pages & changes

Tracked since 2024-08-06

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Personal finances, simplified.”Positioning

    Personal Finances, Simplified→Personal finances, simplified.

  2. Nov 1 · 13d ago

    Removed technology: CannyFeatures

    Canny→—

  3. Nov 1 · 13d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

  4. Nov 1 · 13d ago

    Removed technology: Cloudflare Rocket LoaderFeatures

    Cloudflare Rocket Loader→—

  5. Nov 1 · 13d ago

    Adopted technology: HSTSFeatures

    —→HSTS

  6. Nov 1 · 13d ago

    Adopted technology: MixpanelFeatures

    —→Mixpanel

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Personal finances, simplified.”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Plus Jakarta Sans / Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f6f8;
  --foreground: #1b2430;
  --muted-foreground: #6b7280;
  --accent: #2f6fed;
  --radius: 9999px;
  --font-heading: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~62%) · Surface #F4F6F8 (~14%) · Text #1B2430 (~12%) · Muted Text #6B7280 (~7%) · Accent #2F6FED (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does FinWise cost?
One plan, with everything: $8.99/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does FinWise get?
Vaneform estimates 55.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.