FitSW
The all-in-one app for personal trainers, coaches, and gyms.
fitsw.com App Store Google PlayIndustry Software / Fitness, Beauty & Wellness Businesses
- Monthly visits
- 5.1K
- Down40.9%MoMSep 2026
- Entry price
- $19/mo
- Lower than 61% of peersNiche median $25.9/mo
- Launched
- 7y ago
- 2019-01-24 · Est.
Traffic & revenue
- Nov 2026$50KSelf-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“FitSW Update: How We've Helped 30,000 Trainers Grow Their Business”
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Groundbreaking Software for Personal Trainers
Jan 24, 2019 · 7y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsFitSW Update: How We've Helped 30,000 Trainers Grow Their Business
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct30%
- Organic Search28%
- Referrals9%
- Social8%
- Other25%
Countries
- United States74%
- India22%
- United Kingdom2%
- Germany1%
Search
Domain authority —Domain registered 2008-01-07
| Keyword | Monthly volume |
|---|---|
| google fit | 48.4K |
| gym equipment | 28K |
| how to stop slouching | 190 |
| fitness before after photo editor free | 130 |
| fitsw | 20 |
Traffic data: Vaneform
Pricing
Trial: All plans are FREE for the first month. · 2 paid tiers ($19–$99) · Up to 16% off annually · Observed 2026-11-04 · Pricing page
Entry price $19/mo, Lower than 61% of peers; “Fitness, Beauty & Wellness Businesses” median is $25.9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.fitsw.com:443/
- Pricingwww.fitsw.com/pricing/ Snapshot 2026-11-04
- Featureswww.fitsw.com/features/ Snapshot 2026-11-04
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The all-in-one app for personal trainers, coaches, and gyms.”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up
- Category Positioning Anchor
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Poppins
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Gradient Glow)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #1688ee;
--surface: #ffffff;
--foreground: #ffffff;
--muted-foreground: #d8eaf9;
--accent: #39cd7d;
--radius: 8px;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #1688EE (~69%) · Surface #FFFFFF (~13%) · Text #FFFFFF (~11%) · Muted Text #D8EAF9 (~4%) · Accent #39CD7D (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does FitSW cost?
- Premium For Trainers: $19/mo (annual billing available); For Gyms: $99/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does FitSW get?
- Vaneform estimates 5.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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