Fleet
Uses AIWe make IT complexityinvisible, everywhere.
fleet.co Business Operations / IT & SaaS Management
- Monthly visits
- 52.1K
- Up7.5%MoMSep 2026
- Entry price
- Unknown
- Subscription model, plan pricing not identified yet
- Launched
- 4y ago
- 2022-06-15 · Est.
Traffic & revenue
- Aug 2026$3.3MSelf-reported $40M/yr · monthly equiv.
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“Fleet's annual revenue was $40M in August 2026, as Sevan Marian said on camera.”
Marketing moves
Launches, search & content, referrals, promotionsThird-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsFleet is a Paris-based IT procurement and device management platform founded in 2019 by Sevan Marian and his co-founder Alexandre, who met at Rocket Internet in 2012.
Traffic sources
Traffic breakdown
Channels
- Direct38%
- Organic Search24%
- Paid Search23%
- Email7%
- Other9%
Countries
- France26%
- United States23%
- Spain10%
- Germany8%
- Switzerland6%
Search
Domain authority —Domain registered 2010-07-21
| Keyword | Monthly volume |
|---|---|
| apple business manager | 74.8K |
| fleet | 46.8K |
| alquiler equipos informaticos | 430 |
| buying a new pc for self employee bussness | 170 |
| linux pour mac | 170 |
Traffic data: Vaneform
Pricing
Public pricing: PaidRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homefleet.co/en
Changes
Design
Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Tout votre IT,Une seule plateforme · Partout dans le monde.”
Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Centered Headline + CTA + Illustration / Character Art → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Category Positioning Anchor
- Custom Illustration
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Outfit / Plus Jakarta Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #f9f9fb;
--surface: #ffffff;
--foreground: #000000;
--muted-foreground: #5c6570;
--accent: #01563e;
--radius: 16px;
--font-heading: "Outfit", ui-sans-serif, system-ui, sans-serif;
--font-body: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F9F9FB (~78%) · Surface #FFFFFF (~8%) · Text #000000 (~6%) · Muted Text #5C6570 (~5%) · Accent #01563E (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Custom Illustration, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and illustration / character art visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Fleet get?
- Vaneform estimates 52.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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