Products
AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Sep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$2.15/mo
Lower than 88% of peersNiche median $6/mo
Creators
Daan van Klinken
No social account linkedCo-created with Niels Mulder
Launched
8y ago
2018-02-18 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Flow – Smart rules for your bank account — Smart rules for your bank account

    Apr 28, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Flow your money like you’ve always wanted

    Feb 18, 2018 · 8y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct42%
  • Organic Search23%
  • Referrals11%
  • Display Ads5%
  • Other18%

Countries

  • Netherlands64%
  • United States27%
  • India9%

Search

Domain authority —Domain registered 2018-02-17

KeywordMonthly volume
flow5.9M
meesman11K
flow town440
flow budhet amsterdam80
flow money app10

Traffic data: Vaneform

Pricing

Flow Free
€0/m
Flow+
€1,99/m / €2,99 month-to-month
Flow+ Pro
€6,99/m / €7,99 month-to-month

Trial: None · Observed 2026-11-04 · Pricing page

Entry price $2.15/mo, Lower than 88% of peers; “Personal Finance & Budgeting” median is $6/mo.View pricing benchmark

Pages & changes

Tracked since 2018-02-18

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  2. Nov 1 · 13d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

  3. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

Questions & evidence

How much does Flow cost?
Flow Free: €0/m; Flow+: €1,99/m / €2,99 month-to-month; Flow+ Pro: €6,99/m / €7,99 month-to-month. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Flow get?
Vaneform estimates <5K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.