Products

Folderly

Uses AI

Find and fix the issues hurting your email deliverability.

folderly.com Sales / Cold Email & Deliverability

AI Benchmark
Desktop
Mobile
Monthly visits
58.2K
Up17.3%MoMSep 2026
ARR
$1.6MClaimed
≈ $130K/mo · 2021-07-01GetLatka
Entry price
$79/mo
Higher than 77% of peersNiche median $29/mo
Creators
Oksana Kulykova
No social account linkedCo-created with Vadym O, Vladislav Podolyako
Launched
5y ago
2020-11-26 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Events10 changes · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2021-07-01$1.6M/yr(≈ $130K/mo)ClaimedGetLatka

    “Folderly's annual revenue was $1.6M in July 2021 (source not recorded). No later figure is on record.”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Get revenue from every email campaign with 99.9% inbox rate

    Mar 17 · 8mo agoLaunch page

  • Launched on Product HuntLaunch

    Get revenue from every email campaign - 99.9% inbox rate

    Nov 21, 2023 · 2y agoLaunch page

  • Launched on Product HuntLaunch

    Make the inbox your only destination folder

    Nov 26, 2020 · 5y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka30 team members
2026-10-29Source

Folderly is a bootstrapped email deliverability SaaS platform founded in November 2020 and headquartered within the Belkins ecosystem.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search36%
  • Referrals9%
  • Social6%
  • Other9%

Countries

  • India14%
  • United States13%
  • United Kingdom5%
  • Pakistan5%
  • Nigeria4%

Search

Domain authority —Domain registered 2012-11-30

KeywordMonthly volume
spam checker10.4K
folderly10.3K
work email generator1,010
spammy words checker320
folderly sign in webpage90

Traffic data: Vaneform

Pricing

Free
Free
2 tests per month
Monthly
$79/mo
100 tests / month
Yearly
$ 799
100 tests / month

Trial: None · Free tier included · 1 paid tier ($79) · Observed 2026-11-03 · Pricing page

Entry price $79/mo, Higher than 77% of peers; “Cold Email & Deliverability” median is $29/mo.View pricing benchmark

Pages & changes

Tracked since 2020-11-26

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “AI and email deliverability tools for B2B teams”Positioning

    Email deliverability starts here. This is the Folderly ecosystem.→AI and email deliverability tools for B2B teams

  2. Nov 1 · 13d ago

    Removed technology: Amazon Web ServicesFeatures

    Amazon Web Services→—

  3. Nov 1 · 13d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  4. Nov 1 · 13d ago

    Removed technology: HotjarFeatures

    Hotjar→—

  5. Nov 1 · 13d ago

    Removed technology: Linkedin Insight TagFeatures

    Linkedin Insight Tag→—

  6. Nov 1 · 13d ago

    Removed technology: LiveIntentFeatures

    LiveIntent→—

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Find and fix the issues hurting your email deliverability.”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #f3f6fc;
  --surface: #ffffff;
  --foreground: #101828;
  --muted-foreground: #667085;
  --accent: #1d4ed8;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F3F6FC (~46%) · Surface #FFFFFF (~28%) · Text #101828 (~12%) · Muted Text #667085 (~8%) · Accent #1D4ED8 (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Folderly cost?
Free: Free; Monthly: $79/mo; Yearly: $ 799. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Folderly get?
Vaneform estimates 58.2K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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