Products

FordPass

Ford® is Built for America. Discover the latest lineup in new Ford vehicles!

fordpass.com App Store Google PlayTravel & Transportation / Vehicles & Mobility

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Ford Motor Company
@ford· 1.5M followers
Launched
10y ago
2016-05-04 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    A smarter way to vehicle controls, park + more

    May 4, 2016 · 10y agoLaunch page

Store data

App Store · Google Play
Ford™
Ford™ App Storev6.18.017+
Ford Motor Co.LifestyleTravel· 20 languages
Updated 4mo ago
Rating
★ 4.761.4M ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2016-04-28264 MB
Rating Distribution (1★–5★)5★ 88% · 1★ 3%
5
88%
4
7%
3
2%
2
1%
1
3%
Latest Release Notes (v6.18.0)

• This update includes performance improvements and bug fixes

FordPass is now the Ford app The Ford app is everything you need to elevate your Ford journey — all in one place. Access features like remote start, lock and unlock, vehicle stats, and GPS tracking at no extra cost. · Remote Features*: Get added control with features like remote start, lock and unlock, and more in the palm of your hand. · Vehicle Management: Keep track of your fuel or range status, vehicle stats — and use your Phone As A Key — with a simple tap. · Scheduling Service: Select your preferred dealer and schedule maintenance to keep your Ford running smoothly. · Electric Vehicle Features: Check your charge levels, precondition your Ford, and get public charging info all in one place. · Connected Services: Activate available trials, purchase plans, or manage services like BlueCruise, the Ford Connectivity Package, and the Ford Security Package. · GPS Location: Never lose sight of your Ford with GPS tracking. · Ford App Updates: Updated regularly to give you the latest features and information. · Ford Rewards: Access Ford Rewards to redeem points for Ford Service, Accessories, available Connected Services, and more**. · Over-the-Air Software Updates: Set your software update schedule through the Ford app or directly in your vehicle. *Disclaimer language* The Ford app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply. *An activated vehicle modem and the Ford app are required for remote features. Evolving technology/cellular networks/vehicle capability may limit or prevent functionality. Remote features may vary by model. **Must have an activated Ford Rewards account to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms and conditions at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points.

Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search49%
  • Direct25%
  • Paid Search7%
  • Display Ads5%
  • Other14%

Countries

No data yet

Search

Domain authority —Domain registered 2006-09-17

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-13 · Source page

Pages & changes

Tracked since 2016-05-04

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The Ford App”

Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Pure Typography & Geometry → Download App / Install Extension

  • Category Positioning Anchor

Palette · click to copy

5-D design score6.3 / 10
Typography
7.0
Color & Contrast
6.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
FordFont
Primary visual
Pure Typography & Geometry
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Editorial)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #111111;
  --muted-foreground: #777777;
  --accent: #066fef;
  --radius: 9999px;
  --font-heading: "FordFont", ui-sans-serif, system-ui, sans-serif;
  --font-body: "FordFont", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F2F2F2 (~7%) · Text #111111 (~6%) · Muted Text #777777 (~4%) · Accent #066FEF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Download App / Install Extension
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does FordPass get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is FordPass and what platforms does it support?
FordPass is catalogued under Vehicles & Mobility: Ford® is Built for America. Discover the latest lineup in new Ford vehicles!. Supported platforms: Mobile App.

Related products in this category

Travel & Transportation / Vehicles & Mobility

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