Your most complex operations, running on autopilot.
formaloo.com Business Operations / Forms & Surveys
- Monthly visits
- 47.1K
- Down6.0%MoMSep 2026
- Entry price
- $19/mo
- Higher than 54% of peersNiche median $15/mo
- Launched
- 4y ago
- 2021-11-17 · Est.
Traffic & revenue
- Sep 2026$50KSelf-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by dateMarketing moves
Launches, search & content, referrals, promotions- بالاخره روز موعود فرا رسید! 😎🥳 引用帖 @farokhshahabi: BIG ANNOUNCEMENT: Formaloo 5 is live 😍🔥 Introducing Formaloo OI: Formaloo Operations Intelligence For years, we built the tools that teams used to collect information. Then we watche
@farokhnotes · 2026-10-28 · 91 likes · 0 reposts · 4,406 views
- ________ |I مسابقه هنوز در جریانه | |________| \ (•◡•) / \ / —— | | |_ |_ بنر توییتر جدید فرمالو رو طراحی کنین و ۲۰۰ دلار برنده بشین: 引用帖 @farokhshahabi: After 6 years, we finally rebranded @formaloo 🎉 We're celebrating with a design
@farokhnotes · 2026-10-27 · 6 likes · 0 reposts · 1,352 views
Formaloo launches Formaloo 5.0 with Formaloo OIProduct Activity
Formaloo released Formaloo 5.0, making Formaloo OI (Operations Intelligence) available to everyone. The update introduces Intake Agent, Formaloo Decisions-1, prompt-based workflow generation, customizable Formaloo Agents, and Formaloo MCP integration inside Claude, ChatGPT, and Cursor.
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MCP Server & Agent Ecosystem
- Ecosystem & integrations:
- Google SheetsOutlookSlackZapierHubSpotSalesforceStripeAirtableDropboxMonday
Traffic sources
Traffic breakdown
Channels
- Direct51%
- Organic Search31%
- Referrals5%
- Social5%
- Other7%
Countries
- United States28%
- Canada18%
- India12%
- Poland4%
- United Kingdom3%
Search
Domain authority —Domain registered 2017-10-16
| Keyword | Monthly volume |
|---|---|
| quizmaker | 3,530 |
| formaloo | 2,300 |
| response bias project | 410 |
| formaloo conditional email notification | 130 |
| create apps in formaloo | 130 |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 2 paid tiers ($19–$29) · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $19/mo, Higher than 54% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Your most complex operations, running on autopilot.”
Centered Headline + Input hero structure paired with direct input / instant try CTA and customer / press logo strip.
Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try · Trust bar: Customer / Press Logo Strip
- Outcome & Speed Promise
- Centered Prompt / Input
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + Input
- Primary visual
- Interactive Hero Demo / Tool
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f7f8;
--foreground: #111111;
--muted-foreground: #6b6b6b;
--accent: #111111;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~62%) · Surface #F7F7F8 (~16%) · Text #111111 (~10%) · Muted Text #6B6B6B (~7%) · Accent #111111 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Centered Prompt / Input, Customer Logo Wall
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and customer / press logo strip.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Formaloo cost?
- Free: Free; Pro: $19/mo; Business: $29/mo; Enterprise: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Formaloo get?
- Vaneform estimates 47.1K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Formaloo and what platforms does it support?
- Formaloo is catalogued under Forms & Surveys: Your most complex operations, running on autopilot.. Supported platforms: API.
- What is Formaloo's publicly disclosed revenue?
- Indie Hackers records a founder-reported figure of $50K /mo stated on 2026-09-29.Source
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