Format
Established LeaderThe Portfolio Builder for
format.com Marketing / Website & Landing Page Builders
- Monthly visits
- 576.7K
- Down1.8%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $14/mo
- Lower than 50% of peersNiche median $14/mo
- Launched
- 12y ago
- 2014-07-07 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsFormat launched on Product HuntLaunch
Historic art reframed with a modern perspective.
Oct 1, 2018 · 8y agoSource
Format launched on Product HuntLaunch
Determine exactly what type of creative mind you possess
Apr 25, 2017 · 9y agoSource
Format launched on Product HuntLaunch
Free 50+ page eBook guide to marketing your online portfolio
Jun 16, 2016 · 10y agoSource
Format launched on Product HuntLaunch
Discover Format's tips and tricks that boost your career.
Jan 4, 2016 · 10y agoSource
Traffic sources
Traffic breakdown
Channels
- Direct49%
- Organic Search31%
- Social7%
- Referrals5%
- Other8%
Countries
- United States36%
- Canada12%
- France8%
- United Kingdom7%
- Germany4%
Search
Domain authority 91Domain registered 1995-09-14
| Keyword | Monthly volume |
|---|---|
| format | 32.9K |
| kunstwettbewerbe für jugendliche | 250 |
| painting artist portfolios | 230 |
| about me section portfolio | 180 |
| paleta cromatica de escenas de peliculas | 180 |
Traffic data: Vaneform
Pricing
Trial: See why creatives love Format with a 14 day free trial · 1 paid tier ($14) · Up to 71% off annually · Observed 2026-11-03 · Pricing page
Entry price $14/mo, Lower than 50% of peers; “Website & Landing Page Builders” median is $14/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The Portfolio Builder for Illustrators”
Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Target Audience Callout
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Floating Pill Nav
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #161120;
--surface: #35313e;
--foreground: #faf9f7;
--muted-foreground: #c7c3ce;
--accent: #9560cf;
--radius: 9999px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #161120 (~58%) · Surface #35313E (~16%) · Text #FAF9F7 (~15%) · Muted Text #C7C3CE (~4%) · Accent #9560CF (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Format cost?
- Basic: $14/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Format get?
- Vaneform estimates 576.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Format and what platforms does it support?
- Format is catalogued under Website & Landing Page Builders: The Portfolio Builder for. Supported platforms: Mobile App.
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