Products

Format

Established Leader

The Portfolio Builder for

format.com Marketing / Website & Landing Page Builders

AI Benchmark
Desktop
Mobile
Monthly visits
576.7K
Down1.8%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$14/mo
Lower than 50% of peersNiche median $14/mo
Creators
Laura DeGroot ☮
@lauradegroot· 1 followersCo-created with Lukas
Launched
12y ago
2014-07-07 · Est.

Traffic

Monthly visitsData through Oct 2026
Events9 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Format launched on Product HuntLaunch

    Historic art reframed with a modern perspective.

    Oct 1, 2018 · 8y agoSource

  • Format launched on Product HuntLaunch

    Determine exactly what type of creative mind you possess

    Apr 25, 2017 · 9y agoSource

  • Format launched on Product HuntLaunch

    Design magazine made for designers

    Jul 8, 2016 · 10y agoSource

  • Format launched on Product HuntLaunch

    Free 50+ page eBook guide to marketing your online portfolio

    Jun 16, 2016 · 10y agoSource

  • Format launched on Product HuntLaunch

    Discover Format's tips and tricks that boost your career.

    Jan 4, 2016 · 10y agoSource

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct49%
  • Organic Search31%
  • Social7%
  • Referrals5%
  • Other8%

Countries

  • United States36%
  • Canada12%
  • France8%
  • United Kingdom7%
  • Germany4%

Search

Domain authority 91Domain registered 1995-09-14

KeywordMonthly volume
format32.9K
kunstwettbewerbe für jugendliche250
painting artist portfolios230
about me section portfolio180
paleta cromatica de escenas de peliculas180

Traffic data: Vaneform

Pricing

Basic
$14/mo
Billed annually $4/mo-71%
70 High-Resolution Images

Trial: See why creatives love Format with a 14 day free trial · 1 paid tier ($14) · Up to 71% off annually · Observed 2026-11-03 · Pricing page

Entry price $14/mo, Lower than 50% of peers; “Website & Landing Page Builders” median is $14/mo.View pricing benchmark

Pages & changes

Tracked since 2014-07-07

Key pages

Weekly snapshots
www.format.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Removed technology: AccessiBeFeatures

    AccessiBe→—

    At the time: 576.7K visits/mo8 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: GaugesFeatures

    —→Gauges

    At the time: 576.7K visits/mo8 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Google AnalyticsFeatures

    —→Google Analytics

    At the time: 576.7K visits/mo8 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

    At the time: 576.7K visits/mo8 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: HSTSFeatures

    —→HSTS

    At the time: 576.7K visits/mo8 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: PerfmattersFeatures

    —→Perfmatters

    At the time: 576.7K visits/mo8 concurrent moves

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The Portfolio Builder for Illustrators”

Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Floating Pill Nav
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #161120;
  --surface: #35313e;
  --foreground: #faf9f7;
  --muted-foreground: #c7c3ce;
  --accent: #9560cf;
  --radius: 9999px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #161120 (~58%) · Surface #35313E (~16%) · Text #FAF9F7 (~15%) · Muted Text #C7C3CE (~4%) · Accent #9560CF (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Format cost?
Basic: $14/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Format get?
Vaneform estimates 576.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Format and what platforms does it support?
Format is catalogued under Website & Landing Page Builders: The Portfolio Builder for. Supported platforms: Mobile App.

Related products in this category

Marketing / Website & Landing Page Builders

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.