Products

FORM Swim Goggles

Smart goggles that guide you while you swim, and an app that shows you how to improve after.

formswim.com Health & Wellness / Fitness & Workouts

AI Benchmark
Desktop
Mobile
Monthly visits
83K
Up2.6%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$7.42/mo
Lower than 60% of peersNiche median $9.59/mo
Creators
Adam Capelin
No social account linkedCo-created with Eimear Nolan, Eugene Yu +4 more
Launched
7y ago
2019-08-07 · Est.

Traffic

Monthly visitsData through Oct 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    See GPS metrics and heart rate in real time in open water

    Jul 29, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    See your heart rate while you swim 🏊‍♂️🏊‍♀️🥽❤️

    Dec 10, 2019 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Goggles with an AR display. See your metrics while you swim.

    Aug 7, 2019 · 7y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search42%
  • Paid Search18%
  • Social15%
  • Referrals11%
  • Other14%

Countries

  • United States55%
  • Canada10%
  • United Kingdom5%
  • Netherlands4%
  • Vietnam4%

Search

Domain authority —Domain registered 2016-07-05

KeywordMonthly volume
form goggles2,650
swim workouts1,400
smart swim goggles1,370
form siwm210
form googles swimming80

Traffic data: Vaneform

Pricing

Premium Prepaid
$89/yr (billed annually)
Premium
Unknown

Trial: Your first month is free, cancel anytime. · 1 paid tier ($89) · Observed 2026-11-03 · Source page

Entry price $7.42/mo, Lower than 60% of peers; “Fitness & Workouts” median is $9.59/mo.View pricing benchmark

Pages & changes

Tracked since 2019-08-07

Key pages

Weekly snapshots
www.formswim.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: 83K visits/mo6 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Element UIFeatures

    —→Element UI

    At the time: 83K visits/mo6 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: GSAPFeatures

    GSAP→—

    At the time: 83K visits/mo6 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Judge.meFeatures

    —→Judge.me

    At the time: 83K visits/mo6 concurrent moves
  5. Nov 1 · 14d ago

    Removed technology: LottieFilesFeatures

    LottieFiles→—

    At the time: 83K visits/mo6 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Microsoft AdvertisingFeatures

    —→Microsoft Advertising

    At the time: 83K visits/mo6 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“EARLY BLACK FRIDAY — 25% OFF SWIM SYSTEM”

Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing

  • Outcome & Speed Promise

Palette · click to copy

5-D design score7.1 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Arial Black / Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Floating Pill Nav
Theme & density
Dark · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #030404;
  --surface: #ffffff;
  --foreground: #f9f9f9;
  --muted-foreground: #8a9292;
  --accent: #dfff00;
  --radius: 9999px;
  --font-heading: "Arial Black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #030404 (~73%) · Surface #FFFFFF (~11%) · Text #F9F9F9 (~7%) · Muted Text #8A9292 (~2%) · Accent #DFFF00 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Floating Pill Nav
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does FORM Swim Goggles cost?
Premium Prepaid: $89/yr (billed annually); Premium: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does FORM Swim Goggles get?
Vaneform estimates 83K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is FORM Swim Goggles and what platforms does it support?
FORM Swim Goggles is catalogued under Fitness & Workouts: Smart goggles that guide you while you swim, and an app that shows you how to improve after.. Supported platforms: Mobile App.

Related products in this category

Health & Wellness / Fitness & Workouts

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.