FORM Swim Goggles
Smart goggles that guide you while you swim, and an app that shows you how to improve after.
formswim.com Health & Wellness / Fitness & Workouts
- Monthly visits
- 83K
- Up2.6%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $7.42/mo
- Lower than 60% of peersNiche median $9.59/mo
- Launched
- 7y ago
- 2019-08-07 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
See GPS metrics and heart rate in real time in open water
Jul 29, 2020 · 6y agoLaunch page
Launched on Product HuntLaunch
See your heart rate while you swim 🏊♂️🏊♀️🥽❤️
Dec 10, 2019 · 6y agoLaunch page
Launched on Product HuntLaunch
Goggles with an AR display. See your metrics while you swim.
Aug 7, 2019 · 7y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Organic Search42%
- Paid Search18%
- Social15%
- Referrals11%
- Other14%
Countries
- United States55%
- Canada10%
- United Kingdom5%
- Netherlands4%
- Vietnam4%
Search
Domain authority —Domain registered 2016-07-05
| Keyword | Monthly volume |
|---|---|
| form goggles | 2,650 |
| swim workouts | 1,400 |
| smart swim goggles | 1,370 |
| form siwm | 210 |
| form googles swimming | 80 |
Traffic data: Vaneform
Pricing
Trial: Your first month is free, cancel anytime. · 1 paid tier ($89) · Observed 2026-11-03 · Source page
Entry price $7.42/mo, Lower than 60% of peers; “Fitness & Workouts” median is $9.59/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“EARLY BLACK FRIDAY — 25% OFF SWIM SYSTEM”
Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing
- Outcome & Speed Promise
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial Black / Arial
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Floating Pill Nav
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #030404;
--surface: #ffffff;
--foreground: #f9f9f9;
--muted-foreground: #8a9292;
--accent: #dfff00;
--radius: 9999px;
--font-heading: "Arial Black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #030404 (~73%) · Surface #FFFFFF (~11%) · Text #F9F9F9 (~7%) · Muted Text #8A9292 (~2%) · Accent #DFFF00 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Floating Pill Nav
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Outcome & Speed Promise
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does FORM Swim Goggles cost?
- Premium Prepaid: $89/yr (billed annually); Premium: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does FORM Swim Goggles get?
- Vaneform estimates 83K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is FORM Swim Goggles and what platforms does it support?
- FORM Swim Goggles is catalogued under Fitness & Workouts: Smart goggles that guide you while you swim, and an app that shows you how to improve after.. Supported platforms: Mobile App.
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| StravaGiantCommunity-Powered Motivation | $6.67/mo | 40.6M | Undisclosed |
| ClasspassGiantOne app forwellness | $19/mo | 6.2M | Undisclosed |
| WhoopMatureThe wearable designed for lasting progress | $16.58/mo | 4.9M | Undisclosed |
| Intervals.icuMatureTrain Smarter. Together. | $4/mo | 4.3M | Undisclosed |
| MuscleBoosterMatureProduct for both men and women providing a personalized workout plan - workouts with video & audio guidance and detailed instructions that… | — | 3.9M | Undisclosed |
| Inventory IdeaMatureThe Ultimate Guide to Home Workouts for Optimal Fitness | — | 3.8M | Undisclosed |