Products

Formula

AI-nativeSkill

All your analytics work, in one place.

formulabot.com Data & Analytics / BI & Dashboards

AI Benchmark
Desktop
Mobile
Monthly visits
113.1K
Down49.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$20/mo
Lower than 54% of peersNiche median $25/mo
Creators
David Bressler
@bresslertweets· 7,964 followers
Launched
9y ago
2017-07-27 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Formula Bot – Making Data Analysis Easier, Faster, & Smarter with AI — Making Data Analysis Easier, Faster, & Smarter with AI

    Feb 20, 2025 · 21mo agoLaunch page

  • Launched on Product HuntLaunch

    Unlock your X AI dashboard to see insights you've never seen

    Dec 6, 2024 · 24mo agoLaunch page

  • Launched on Product HuntLaunch

    Make Boring Web Forms as Easy to use as a ChatBot

    Jul 30, 2017 · 9y agoLaunch page

  • Launched on BetaListLaunch

    Formula – Send a chatbot form through text or email — Send a chatbot form through text or email

    Jul 27, 2017 · 9y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search49%
  • Direct29%
  • Referrals13%
  • Social3%
  • Other4%

Countries

  • United States4%
  • United Kingdom3%
  • Vietnam3%
  • Mexico3%
  • Thailand3%

Search

Domain authority —Domain registered 2015-06-22

KeywordMonthly volume
age calculator1M
age calculator online31K
usda fooddata central4,980
formula bot1,620
formulabot690

Traffic data: Vaneform

Pricing

Free
Unknown
10 messages/mo · AI credits · 100/mo · Connected data sources · 1, any type
Pro
$20/mo (billed annually)
Billed annually $240/yr
3,000 AI credits/mo
Team
$119/mo (billed annually)
Billed annually $1428/yr
5 people included · 10,000 AI credits/mo, shared · 1 embedded AI chat
Enterprise
Contact sales
AI credits sized to your contract

Trial: None · 2 paid tiers ($20–$119) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $20/mo, Lower than 54% of peers; “BI & Dashboards” median is $25/mo.View pricing benchmark

Pages & changes

Tracked since 2017-07-30

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“All your analytics work, in one place.”

Centered Headline + Input hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Illustration / Character Art → Start Free / Sign Up

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f5f6fb;
  --surface: #ffffff;
  --foreground: #1c2340;
  --muted-foreground: #6e7590;
  --accent: #4f5cff;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F5F6FB (~62%) · Surface #FFFFFF (~16%) · Text #1C2340 (~12%) · Muted Text #6E7590 (~5%) · Accent #4F5CFF (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Custom Illustration
- Spatial layout notes: Centered Headline + Input hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring centered headline + input layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Formula cost?
Free: Unknown; Pro: $20/mo (billed annually) (annual billing available); Team: $119/mo (billed annually) (annual billing available); Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Formula get?
Vaneform estimates 113.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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