FreeWill

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f4efe6;
  --surface: #ffffff;
  --foreground: #1c1c1c;
  --muted-foreground: #6e6860;
  --accent: #3f6b52;
  --radius: 9999px;
  --font-heading: "Source Serif 4", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F4EFE6 (~46%) · Surface #FFFFFF (~8%) · Text #1C1C1C (~16%) · Muted Text #6E6860 (~12%) · Accent #3F6B52 (~18%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Customer / Press Logo Strip
- Headline hook: Outcome & Speed Promise
- Hero components: Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and customer / press logo strip.
- Visual summary: Editorial (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.