Frøya Organics

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #292a20;
  --surface: #faf7ef;
  --foreground: #ffffff;
  --muted-foreground: #af8c9a;
  --accent: #bd500c;
  --radius: 4px;
  --font-heading: "Libre Baskerville", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "IBM Plex Mono", ui-monospace, monospace;
}
```

Color area ratio: Background #292A20 (~43%) · Surface #FAF7EF (~36%) · Text #FFFFFF (~6%) · Muted Text #AF8C9A (~12%) · Accent #BD500C (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Dense
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Target Audience Callout
- Hero components: Metrics Strip, Customer Logo Wall
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Editorial (Dark canvas, dense density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.