Intelligent digital experiences. Powered by human context.
fullstory.com Data & Analytics / Product Analytics & Session Replay
- Monthly visits
- 273K
- Up3.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- No monthly subscription pricing
- Launched
- 12y ago
- 2014-07-18 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Turn everyone into a digital experience changemaker.
Jan 26, 2020 · 6y agoLaunch page
Launched on Product HuntLaunch
See every click, swipe and scroll on your site.
Jul 18, 2014 · 12y agoLaunch page
MCP Server & Agent Ecosystem
- Exposed tool capabilities:
- Optimize customer journeysImprove employee workflowsHigh-fidelity session replay
Traffic sources
Traffic breakdown
Channels
- Direct69%
- Organic Search11%
- Referrals9%
- Paid Search5%
- Other6%
Countries
- United States52%
- United Kingdom6%
- India6%
- Bulgaria4%
- Australia3%
Search
Domain authority —Domain registered 2001-08-08
| Keyword | Monthly volume |
|---|---|
| fullstory | 17.5K |
| fullstory mcp | 3,980 |
| website health checker | 2,310 |
| fullstory guides and surveys | 1,420 |
| fullstory terms and conditions | 590 |
Traffic data: Vaneform
Pricing
Trial: None · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Pages & changes
Key pages
Weekly snapshots- Homewww.fullstory.com/
- Pricingwww.fullstory.com/plans/ Snapshot 2026-11-03
- Featureswww.fullstory.com/platform/ Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Dark canvas, airy density) featuring editorial serif headline layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Intelligent digital experiences. Powered by human context.”
Editorial Serif Headline hero structure paired with book demo / contact sales CTA and customer / press logo strip.
Conversion path: Editorial Serif Headline + Pure Typography & Geometry → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip
- Category Positioning Anchor
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Poppins
- Hero layout
- Editorial Serif Headline
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #092827;
--surface: #123d3d;
--foreground: #ffffff;
--muted-foreground: #e1bfef;
--accent: #0da987;
--radius: 4px;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #092827 (~65%) · Surface #123D3D (~17%) · Text #FFFFFF (~10%) · Muted Text #E1BFEF (~5%) · Accent #0DA987 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall
- Spatial layout notes: Editorial Serif Headline hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Dark canvas, airy density) featuring editorial serif headline layout and pure typography & geometry visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does FullStory cost?
- Business: Contact sales; Advanced: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does FullStory get?
- Vaneform estimates 273K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| PostHogYour product's context layer | — | 3.6M | Undisclosed |
| MixpanelBuild like your customers are right beside you | $140/mo | 1.3M | Undisclosed |
| AmplitudeSelf-Improving Product Finds the next move. Then makes it. | — | 1.1M | $431M/yrClaimed |
| OpenReplaySession replay & product analytics you can self-host | $199/mo | 1M | Undisclosed |
| HotjarYou're in the right place. Hotjar is now Contentsquare. | $49/mo | 509.1K | Undisclosed |
| LogRocketAI session replay that catches issues before your users do | $176/mo | 439.4K | Undisclosed |