Products

Funnel.io

AI-nativeMCP

The marketing data foundation your teams can rely on.

funnel.io Data & Analytics / Data Integration & Warehousing

AI Benchmark
Desktop
Mobile
Monthly visits
None yet
No traffic data yet
ARR
$50MClaimed
≈ $4.2M/mo · 2024-08-01GetLatka
Entry price
$300/mo
Higher than 85% of peersNiche median $39/mo
Creators
Fredrik Skantze
No social account linkedCo-created with Jimi Guldstrand, Jonas Björk +5 more
Launched
10y ago
2016-07-11 · Est.

Traffic & revenue

Monthly visits

No traffic data yet.

Events15 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2024-08-01$50M/yr(≈ $4.2M/mo)ClaimedGetLatka

    “Funnel's annual revenue was $50M in August 2024 (source not recorded). No later figure is on record.”

Marketing moves

Launches, search & content, referrals, promotions
X accounts@funnel@mrmellqvist@svenhamberg

  • Launched on Product HuntLaunch

    All advertising data automatically to Google Sheets

    Sep 4, 2017 · 9y agoLaunch page

  • Launched on Product HuntLaunch

    Automatic upload of cost data to Google Analytics

    Jul 14, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    All your advertising data automatically mapped in one place

    Jul 11, 2016 · 10y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka381 team membersFunding $134M
2026-11-06Source

Funnel is a marketing intelligence platform that collects data from more than 600 marketing and advertising platforms, models it in one place and sends it to reports, dashboards, data warehouses and measurement tools.

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP Server
Ecosystem & integrations:
ClaudeChatGPTPower BITableauBigQueryAmazon S3SnowflakeLooker StudioGoogle SheetsGoogle Analytics 4
Exposed tool capabilities:
Marketing Data IntegrationAutomate reportingEnable measurementPower agentic workflowsBuild data productsManaged connectors
Browse all MCP Server products →

Traffic sources

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

View similar products ↓

Search

Domain authority —Domain registered Unknown

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Starter
$300/mo (billed annually)
117 connectors · 13 destinations · Unlimited usage of Funnel AI
Business
$600/mo (billed annually)
579 connectors · 46 destinations · Unlimited users and workspaces
Enterprise
Contact sales
600+ connectors · 47 destinations
Digital Measurement
$2,250/mo (billed annually)
Included media: Digital
Advanced Measurement
Contact sales
Included media: Digital and Offline

Trial: Start a 14-day free trial · 3 paid tiers ($300–$2250) · Enterprise custom tier · Observed 2026-11-09 · Pricing page

Entry price $300/mo, Higher than 85% of peers; “Data Integration & Warehousing” median is $39/mo.View pricing benchmark

Pages & changes

Tracked since 2016-07-11

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “The marketing data foundation your agents can rely on.”Positioning

    Better marketing data. Bigger impact.→The marketing data foundation your agents can rely on.

  2. Nov 1 · 13d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

  3. Nov 1 · 13d ago

    Adopted technology: ConvertFeatures

    —→Convert

  4. Nov 1 · 13d ago

    Adopted technology: FingerprintJSFeatures

    —→FingerprintJS

  5. Nov 1 · 13d ago

    Adopted technology: FullContactFeatures

    —→FullContact

  6. Nov 1 · 13d ago

    Removed technology: FullStoryFeatures

    FullStory→—

Questions & evidence

How much does Funnel.io cost?
Starter: $300/mo (billed annually); Business: $600/mo (billed annually); Enterprise: Contact sales; Digital Measurement: $2,250/mo (billed annually); Advanced Measurement: Contact sales. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source

Related products in this category

Data & Analytics / Data Integration & Warehousing

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