Products
AI Benchmark
Desktop
Mobile
Monthly visits
104.8K
Down11.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$8/mo
Higher than 68% of peersNiche median $5/mo
Creators
Benny Giang
@bennygiang· 8,855 followers
Launched
10y ago
2016-09-12 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Better Than Bookmarks

    Jul 30, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Better bookmarks, now with collaboration baked in 🔖

    Sep 14, 2017 · 9y agoLaunch page

  • Launched on Show HN (29 pts · 5 comments)Launch

    Toby the Tab Manager

    Sep 14, 2016 · 10y agoLaunch page

  • Launched on Product HuntLaunch

    Better Than Bookmarks

    Sep 12, 2016 · 10y agoLaunch page

Store data

App Store · Chrome Web Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct65%
  • Referrals16%
  • Organic Search14%
  • Other6%

Countries

  • United States53%
  • China10%
  • India7%
  • Brazil5%
  • Vietnam3%

Search

Domain authority —Domain registered 2016-08-11

KeywordMonthly volume
toby17.1K
toby mini660
url for toby460
toby app320
how do you make key links in toby270

Traffic data: Vaneform

Pricing

Starter
Unknown
Up to 60 saved tabs · Unlimited members
Productivity
$4.5/mo (billed annually)
Unlimited saved tabs · Advanced search · Remove duplicates
Team
$8/mo (billed annually)
SSO · Priority support · Centralized billing
Enterprise
Contact sales

Trial: None · 2 paid tiers ($4.5–$8) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $8/mo, Higher than 68% of peers; “Browser & Tab Productivity” median is $5/mo.View pricing benchmark

Pages & changes

Tracked since 2016-09-12

Key pages

Weekly snapshots
www.gettoby.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “All your resources. In one place.”Positioning

    Stop Drowning in Tabs.→All your resources. In one place.

  2. Nov 1 · 14d ago

    Adopted technology: LenisFeatures

    —→Lenis

  3. Nov 1 · 14d ago

    Removed technology: Radix UIFeatures

    Radix UI→—

  4. Nov 1 · 14d ago

    Removed technology: Tailwind CSSFeatures

    Tailwind CSS→—

  5. Nov 1 · 14d ago

    Adopted technology: Vercel AnalyticsFeatures

    —→Vercel Analytics

  6. Nov 1 · 14d ago

    Removed technology: shadcn/uiFeatures

    shadcn/ui→—

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“All your resources. In one place.”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #fff4f8;
  --surface: #ffffff;
  --foreground: #171717;
  --muted-foreground: #6b7280;
  --accent: #f43b7a;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFF4F8 (~46%) · Surface #FFFFFF (~28%) · Text #171717 (~12%) · Muted Text #6B7280 (~8%) · Accent #F43B7A (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Toby cost?
Starter: Unknown; Productivity: $4.5/mo (billed annually); Team: $8/mo (billed annually); Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Toby get?
Vaneform estimates 104.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Toby and what platforms does it support?
Toby is catalogued under Browser & Tab Productivity: All your resources.In one place.. Supported platforms: Mobile App, Browser Extension.

Related products in this category

Productivity & Collaboration / Browser & Tab Productivity

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.