Build smarter. Ship safely. Grow at the speed of AI.
growthbook.io Source★ 756MITData & Analytics / Product Analytics & Session Replay
- Monthly visits
- 150.8K
- Down0.8%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $40/mo
- Higher than 57% of peersNiche median $30/mo
- Launched
- 4y ago
- 2022-03-08 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on DevHuntLaunch
GrowthBook — Open-source feature flags and A/B testing
Oct 7 · 38d agoLaunch page
At the time: 150.8K visits/mo18 concurrent movesLaunched on Product HuntLaunch
Build, ship, and improve at scale
Aug 4 · 3mo agoLaunch page
At the time: 171.1K visits/moVisits: next 2 mo -12%Launched on Product HuntLaunch
The open-source LaunchDarkly alternative
Mar 8, 2022 · 4y agoLaunch page
Open Source & Agent Ecosystem
- GitHub Stars
- ★ 756
- Forks
- 123
- License
- MIT
- Primary language
- JavaScript
- Ecosystem & integrations:
- SnowflakeBigQueryDatabricksRedshiftSlack
- Exposed tool capabilities:
- ExperimentationFeature FlagsProduct AnalyticsAI Analyst
Traffic sources
Traffic breakdown
Channels
- Direct65%
- Organic Search15%
- Social8%
- Referrals7%
- Other6%
Countries
- United States20%
- France9%
- Australia4%
- India4%
- Lithuania4%
Search
Domain authority —Domain registered 2020-05-19
| Keyword | Monthly volume |
|---|---|
| growthbook | 16.3K |
| growth book | 930 |
| growthbook pricing | 360 |
| grothbook | 270 |
| growthbook login | 230 |
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($40) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $40/mo, Higher than 57% of peers; “Product Analytics & Session Replay” median is $30/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.growthbook.io/
- Pricingwww.growthbook.io/pricing Snapshot 2026-11-03
- Featureswww.growthbook.io/products/experimentation Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Build smarter. Ship safely. Grow at the speed of AI.”
Headline Over Large Product Shot hero structure paired with book demo / contact sales CTA and no explicit trust bar.
Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Book Demo / Contact Sales
- Outcome & Speed Promise
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Gradient Glow)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f5ff;
--foreground: #1b2340;
--muted-foreground: #6b7280;
--accent: #6d4aff;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~48%) · Surface #F7F5FF (~16%) · Text #1B2340 (~12%) · Muted Text #6B7280 (~8%) · Accent #6D4AFF (~16%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Book Demo / Contact Sales
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with book demo / contact sales CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does GrowthBook cost?
- Pro: $40/mo; Starter: Unknown; Open Source: Unknown; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does GrowthBook get?
- Vaneform estimates 150.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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