Products
AI Benchmark
Desktop
Mobile
Monthly visits
148.6K
Up8.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$2540/mo
Higher than 99% of peersNiche median $19/mo
Creators
Habito
@habito· 3,368 followers
Launched
10y ago
2016-04-08 · Est.

Traffic

Monthly visitsData through Sep 2026

Marketing moves

Launches, search & content, referrals, promotions
X accounts@habito
  • Launched on Product HuntLaunch

    Search 20,000 real mortgage products in seconds!

    Mar 14, 2018 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    The UK's first digital mortgage broker

    Apr 8, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search17%
  • Paid Search14%
  • Social12%
  • Other17%

Countries

  • United Kingdom95%
  • United States1%
  • Germany1%
  • Spain1%
  • France1%

Search

Domain authority —Domain registered 1999-10-28

KeywordMonthly volume
habito17.2K
mortgage comparison9,350
hey habito300
buy to let mortgages300
small mortgage btl lenders uk250

Traffic data: Vaneform

Pricing

Get a mortgage or switch your deal
free
Habito Plus
from £2,000

Trial: None · Observed 2026-11-03 · Source page

Entry price $2540/mo, Higher than 99% of peers; “Banking, Lending & Insurance” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2016-04-08

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

3D Tactile (Light canvas, balanced density) featuring centered headline + cta layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Home-buying made easier”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + 3D Render / Tactile Object → Start Free / Sign Up

  • Pain Relief & Replacement

Palette · click to copy

5-D design score8.0 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Satoshi
Primary visual
3D Render / Tactile Object
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Soft & Friendly)

Rendered 3D objects, soft studio lighting, and tactile material depth.

## Design Tokens

```css
:root {
  --background: #d7eef8;
  --surface: #f7f4ff;
  --foreground: #161616;
  --muted-foreground: #5c6570;
  --accent: #2f5bff;
  --radius: 16px;
  --font-heading: "Satoshi", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Satoshi", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #D7EEF8 (~42%) · Surface #F7F4FF (~22%) · Text #161616 (~12%) · Muted Text #5C6570 (~10%) · Accent #2F5BFF (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: 3D Tactile (Light canvas, balanced density) featuring centered headline + cta layout and 3d render / tactile object visuals.

## Avoid

- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Habito cost?
Get a mortgage or switch your deal: free; Habito Plus: from £2,000. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Habito get?
Vaneform estimates 148.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Banking, Lending & Insurance

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.