- Monthly visits
- 148.6K
- Up8.3%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $2540/mo
- Higher than 99% of peersNiche median $19/mo
- Launched
- 10y ago
- 2016-04-08 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Search 20,000 real mortgage products in seconds!
Mar 14, 2018 · 8y agoLaunch page
Launched on Product HuntLaunch
The UK's first digital mortgage broker
Apr 8, 2016 · 10y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search17%
- Paid Search14%
- Social12%
- Other17%
Countries
- United Kingdom95%
- United States1%
- Germany1%
- Spain1%
- France1%
Search
Domain authority —Domain registered 1999-10-28
| Keyword | Monthly volume |
|---|---|
| habito | 17.2K |
| mortgage comparison | 9,350 |
| hey habito | 300 |
| buy to let mortgages | 300 |
| small mortgage btl lenders uk | 250 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Source page
Entry price $2540/mo, Higher than 99% of peers; “Banking, Lending & Insurance” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.habito.com/
- Featureswww.habito.com/how-can-we-help Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
3D Tactile (Light canvas, balanced density) featuring centered headline + cta layout and 3d render / tactile object visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Home-buying made easier”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + 3D Render / Tactile Object → Start Free / Sign Up
- Pain Relief & Replacement
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Satoshi
- Hero layout
- Centered Headline + CTA
- Primary visual
- 3D Render / Tactile Object
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile (with Soft & Friendly)
Rendered 3D objects, soft studio lighting, and tactile material depth.
## Design Tokens
```css
:root {
--background: #d7eef8;
--surface: #f7f4ff;
--foreground: #161616;
--muted-foreground: #5c6570;
--accent: #2f5bff;
--radius: 16px;
--font-heading: "Satoshi", ui-sans-serif, system-ui, sans-serif;
--font-body: "Satoshi", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #D7EEF8 (~42%) · Surface #F7F4FF (~22%) · Text #161616 (~12%) · Muted Text #5C6570 (~10%) · Accent #2F5BFF (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: 3D Tactile (Light canvas, balanced density) featuring centered headline + cta layout and 3d render / tactile object visuals.
## Avoid
- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Habito cost?
- Get a mortgage or switch your deal: free; Habito Plus: from £2,000. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Habito get?
- Vaneform estimates 148.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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