Products

Happy Cow

Established Leader

Find Restaurants Nearby

happycow.net App Store Google PlayEntertainment & Media / Directories & Curated Lists

AI Benchmark
Desktop
Mobile
Monthly visits
1.3M
Down13.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$4.99/mo
Lower than 91% of peersNiche median $13.5/mo
Creators
HappyCow
@happycow· 34.4K followers+1 more creators
Launched
15y ago
2011-05-12 · Est.

Traffic

Monthly visitsData through Sep 2026
Events12 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Happy Cow launched on Product HuntLaunch

    Find the best vegan and vegetarian options

    Nov 11, 2015 · 11y agoSource

  • Launched on App StoreLaunch

    Discover the Best Vegan and Vegetarian Restaurants Anywhere! For over 25 years, HappyCow has been the number 1 guide for finding delicious plant-based, healthy dining options wherever you go. With over 240,000 listings in 185 countries, we

    May 12, 2011 · 15y agoLaunch page

Store data

App Store · Google Play
HappyCow - Vegan Food Near You
HappyCowTravelFood & Drink· 11 languages
Updated 9mo ago
Rating
★ 4.8832.4K ratings
New ratings last mo
—
Price & IAP
$4.99IAP data not synced
First released
2011-05-12196 MB
Rating Distribution (1★–5★)5★ 92% · 1★ 1%
5
92%
4
5%
3
1%
2
0%
1
1%
Store Screenshots (8)
Latest Release Notes (v7.7.6)

We've been busy nurturing the HappyCow app, weeding out bugs, and planting new improvements to bring you an even smoother and more inspiring experience. Let´s grow the Moovement together!

Discover the Best Vegan and Vegetarian Restaurants Anywhere! For over 25 years, HappyCow has been the number 1 guide for finding delicious plant-based, healthy dining options wherever you go. With over 240,000 listings in 185 countries, we make it easy to explore the world of vegan and vegetarian cuisine. Key Features: • Powerful Search & Filters: Find restaurants near you, and plan trips ahead. Filter by vegan, vegetarian, gluten-free, raw cuisine, and more! • Interactive Maps: Explore popular and “hidden gem” restaurants on our community-curated maps. Save favorites for offline access. • Extensive Reviews: Access 1,875,000+ restaurant reviews and 3,000,000+ photos from others like you • Engage with the Community: Instantly be part of the world’s largest vegan and vegetarian community. Follow and connect with like-minded people, leave reviews, create shareable trips, and view photos and reviews on the Feed • 9 Languages: Access main app features in English, Spanish, French, German, Dutch, Italian, Japanese, Mandarin, and Cantonese. Why HappyCow? • We’re the world’s largest vegan platform, with an established 25 year legacy! • Travel confidently with extensive global coverage and user-generated content. • Find the best vegan food near you with detailed reviews, photos, directions and more. • Our passionate community of over 1.2 million is here to support you no matter where you go. Discover plant-based, healthy dining in a new way, and never miss the best dining experiences near you! Don't see your favorite vegan or vegetarian spot? List it on HappyCow and help grow our ever-expanding database! If you’re having trouble with the app, contact us at ios@happycow.net before leaving a review. We're here to help! Download HappyCow now and unlock a world of delicious plant-based adventures!

Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search69%
  • Direct24%
  • Social3%
  • Other3%

Countries

  • United States29%
  • United Kingdom10%
  • Germany7%
  • India7%
  • Canada4%

Search

Domain authority —Domain registered 1999-11-28

KeywordMonthly volume
whole foods near me69.8K
smoothie king55.2K
vegan food near me14.1K
happy cow13.9K
happycow9,040

Traffic data: Vaneform

Pricing

Public pricing: 4.99 USDRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2015-11-11

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Find Restaurants Nearby”Positioning

    Search HappyCow→Find Restaurants Nearby

  2. Nov 1 · 13d ago

    Removed technology: Amazon S3Features

    Amazon S3→—

  3. Nov 1 · 13d ago

    Adopted technology: Apple Sign-inFeatures

    —→Apple Sign-in

  4. Nov 1 · 13d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

  5. Nov 1 · 13d ago

    Removed technology: CriteoFeatures

    Criteo→—

  6. Nov 1 · 13d ago

    Removed technology: Google Sign-inFeatures

    Google Sign-in→—

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Find Restaurants Nearby”

Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score6.5 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
Poppins
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #202020;
  --muted-foreground: #707070;
  --accent: #8050b4;
  --radius: 4px;
  --font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~73%) · Surface #F2F2F2 (~14%) · Text #202020 (~7%) · Muted Text #707070 (~4%) · Accent #8050B4 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Happy Cow cost?
The catalog records a monthly entry price of $4.99. Plan details and current billing terms are not yet available.
How much website traffic does Happy Cow get?
Vaneform estimates 1.3M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Entertainment & Media / Directories & Curated Lists

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.