Happy Cow
Established LeaderFind Restaurants Nearby
happycow.net App Store Google PlayEntertainment & Media / Directories & Curated Lists
- Monthly visits
- 1.3M
- Down13.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $4.99/mo
- Lower than 91% of peersNiche median $13.5/mo
- Launched
- 15y ago
- 2011-05-12 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsHappy Cow launched on Product HuntLaunch
Find the best vegan and vegetarian options
Nov 11, 2015 · 11y agoSource
Launched on App StoreLaunch
Discover the Best Vegan and Vegetarian Restaurants Anywhere! For over 25 years, HappyCow has been the number 1 guide for finding delicious plant-based, healthy dining options wherever you go. With over 240,000 listings in 185 countries, we
May 12, 2011 · 15y agoLaunch page
Store data
- Rating
- ★ 4.8832.4K ratings
- New ratings last mo
- —
- Price & IAP
- $4.99IAP data not synced
- First released
- 2011-05-12196 MB
We've been busy nurturing the HappyCow app, weeding out bugs, and planting new improvements to bring you an even smoother and more inspiring experience. Let´s grow the Moovement together!
Discover the Best Vegan and Vegetarian Restaurants Anywhere! For over 25 years, HappyCow has been the number 1 guide for finding delicious plant-based, healthy dining options wherever you go. With over 240,000 listings in 185 countries, we make it easy to explore the world of vegan and vegetarian cuisine. Key Features: • Powerful Search & Filters: Find restaurants near you, and plan trips ahead. Filter by vegan, vegetarian, gluten-free, raw cuisine, and more! • Interactive Maps: Explore popular and “hidden gem” restaurants on our community-curated maps. Save favorites for offline access. • Extensive Reviews: Access 1,875,000+ restaurant reviews and 3,000,000+ photos from others like you • Engage with the Community: Instantly be part of the world’s largest vegan and vegetarian community. Follow and connect with like-minded people, leave reviews, create shareable trips, and view photos and reviews on the Feed • 9 Languages: Access main app features in English, Spanish, French, German, Dutch, Italian, Japanese, Mandarin, and Cantonese. Why HappyCow? • We’re the world’s largest vegan platform, with an established 25 year legacy! • Travel confidently with extensive global coverage and user-generated content. • Find the best vegan food near you with detailed reviews, photos, directions and more. • Our passionate community of over 1.2 million is here to support you no matter where you go. Discover plant-based, healthy dining in a new way, and never miss the best dining experiences near you! Don't see your favorite vegan or vegetarian spot? List it on HappyCow and help grow our ever-expanding database! If you’re having trouble with the app, contact us at ios@happycow.net before leaving a review. We're here to help! Download HappyCow now and unlock a world of delicious plant-based adventures!
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search69%
- Direct24%
- Social3%
- Other3%
Countries
- United States29%
- United Kingdom10%
- Germany7%
- India7%
- Canada4%
Search
Domain authority —Domain registered 1999-11-28
| Keyword | Monthly volume |
|---|---|
| whole foods near me | 69.8K |
| smoothie king | 55.2K |
| vegan food near me | 14.1K |
| happy cow | 13.9K |
| happycow | 9,040 |
Traffic data: Vaneform
Pricing
Public pricing: 4.99 USDRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homewww.happycow.net/
- Featureswww.happycow.net/searchmap/?s=3&quick=vegan&location=3 Snapshot 2026-11-03
Changes
Design
Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Find Restaurants Nearby”
Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials
- Direct Action Command
- Centered Prompt / Input
- Interactive Hero Tool
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 6.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Poppins
- Hero layout
- Centered Headline + Input
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Soft & Friendly)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f2f2f2;
--foreground: #202020;
--muted-foreground: #707070;
--accent: #8050b4;
--radius: 4px;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~73%) · Surface #F2F2F2 (~14%) · Text #202020 (~7%) · Muted Text #707070 (~4%) · Accent #8050B4 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Light canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Happy Cow cost?
- The catalog records a monthly entry price of $4.99. Plan details and current billing terms are not yet available.
- How much website traffic does Happy Cow get?
- Vaneform estimates 1.3M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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