Products

HelloFresh

Category Giant

Take Back Dinnertime!

hellofresh.com Google Play App StoreLifestyle / Food & Cooking

AI Benchmark
Desktop
Mobile
Monthly visits
5.8M
Down14.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
HelloFresh
No social account linkedCo-created with HelloFresh US
Launched
11y ago
2015-05-01 · Est.

Traffic

Monthly visitsData through Sep 2026
Events6 changes

Marketing moves

Launches, search & content, referrals, promotions
  • HelloFresh launched on Product HuntLaunch

    A deliciously drama-free dinner with all the fixings

    Nov 2, 2018 · 8y agoSource

  • Launched on Google PlayLaunch

    Food subscription box for the whole family delivered directly to your door.

    Jan 7, 2016 · 10y agoLaunch page

  • HelloFresh launched on Product HuntLaunch

    Order your food online

    Nov 5, 2015 · 11y agoSource

  • Launched on App StoreLaunch

    Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your doo

    Jul 27, 2015 · 11y agoLaunch page

  • HelloFresh launched on Product HuntLaunch

    Cooking Made Easy!

    May 1, 2015 · 11y agoSource

Store data

Google Play · App Store
HelloFresh: Meal Kit & Recipes
HelloFresh: Meal Kit & Recipes Google Playv26.31Everyone

Food subscription box for the whole family delivered directly to your door.

HelloFresh SEFood & Drink
Updated 4mo ago
Rating
★ 4.52207.1K ratings
Install scale
10,000,000+Min 10M installs
Price & IAP
FreeNo in-app purchases
First released
2016-01-07Store metadata
Rating Distribution (1★–5★)5★ 78% · 1★ 6%
5
78%
4
11%
3
3%
2
2%
1
6%
Store Screenshots (13)

HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family. Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring! HelloFresh is as flexible as you are. Skip a week or cancel your weekly food subscription at any time. The only thing you need to decide is what to make tonight—giving you a fresh and fun cooking experience that puts you in control in the kitchen. What to Expect from HelloFresh’s Meal Kit Delivery Service ✓ Thousands of delicious and easy recipes that you can save to your favorites, rank, and share with your friends and family. ✓ Fresh ingredients, along with step-by-step recipe instructions with cooking tips & tricks. ✓ The freedom to customize your plate with easy options to swap ingredients or double the protein. ✓ A flexible online account that functions as a meal planner so you can easily choose your meals or change your subscription at any time. Check out our easy meal kits for every diet type: 🥩Meat & Veggies: A meal plan designed for unfussy omnivores that includes the widest range of meat, fish, and seasonal produce. Enjoy all our recipes with this preference. 🥦 Veggie: A meal kit with a huge range of seasonal veggies, legumes, seeds, and nuts. Everything you need to create vegetarian meals. 🐟 Pescatarian: A meal plan that perfectly balances seafood and veggies to make the most delicious fish-based recipes. 👪 Family Friendly: The perfect meal plan for people of all ages, combining kid-tested meals and family favorites with easy recipes that everyone will love. ⭐ Calories Smart: Keep tabs on your calorie intake with delicious, dietician approved meal kits that are at or under 650 calories each. ⌛ Quick & Easy: Fast, simple, and fresh meal plans that cut down on the prep, cooking, and cleanup every night! Cookbook feature brings all your dinner inspiration into one place, so you never lose another recipe idea again. 📲 Save from anywhere: Turn cooking videos from TikTok, Instagram, and food blogs into structured recipes in just a few taps. 📖 All your recipes, organized: Keep your saved recipes alongside your HelloFresh favorites — everything in one app. 🆓 Free for everyone: Cookbook is completely free to use, whether you're a HelloFresh subscriber or not. Easy Meal Management with the HelloFresh Android App The HelloFresh app makes managing your weekly meal subscription simple. Just access your account on your Android device to manage your delivery day, swap out ingredients and recipes, or change the number of meals or the number of people you are feeding. Perfect whether you’re eating alone or cooking for the whole family! About HelloFresh HelloFresh is committed to sustainable eating, and each of our meal delivery kits helps you reduce food waste, lower your carbon footprint, and minimize packaging waste. In fact, we’ve been able to offset 100% of our carbon emissions. Each of our meal boxes come with perfectly portioned ingredients, with less prep and more great food without the hassle. We source all our ingredients responsibly, and we’re constantly innovating to create smarter packaging to reduce plastic and improve our sustainability goals. If you need more information about our subscriptions, HelloFresh meal kits, or you need help using the HelloFresh app, contact us today! Follow us on Facebook (fb.com/hellofreshUS) and Twitter (@hellofreshUS). If you like the service, please take a few minutes to review our app. Find more information at: https://www.hellofresh.com/ Learn more about our plans here: https://www.hellofresh.com/plans

HelloFresh: Meal Kit & Recipes
HelloFreshFood & DrinkLifestyle· 9 languages
Updated 4mo ago
Rating
★ 4.72219.3K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2015-07-27553 MB
Rating Distribution (1★–5★)5★ 83% · 1★ 2%
5
83%
4
11%
3
2%
2
1%
1
2%
Store Screenshots (0)
Latest Release Notes (v26.30.1)

• This release includes some sweet stability improvements

Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.   Here’s what to expect when you download HelloFresh:   Choose from 100+ weekly recipes Feel good about every bite with more wholesome meals & ingredients Refine your search by cooking time, energy, ingredients, and cuisines Enjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health App Easily modify servings and delivery preferences Make every recipe your own with options to swap ingredients or double the protein Rate, save, and share your favorite meals New at HelloFresh app: Discover Cookbook, your free recipe saver built right into the app. Found a dinner idea on TikTok or Instagram? Save it to HelloFresh and get a step-by-step recipe with ingredients and instructions. No subscription required: just save, cook, and enjoy. If you need help, email us at iosappfeedback@hellofresh.com. For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/. Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct32%
  • Display Ads23%
  • Organic Search14%
  • Paid Search8%
  • Other23%

Countries

  • United States87%
  • Canada2%
  • Germany1%
  • France1%
  • United Kingdom1%

Search

Domain authority 80Domain registered 2008-03-16

KeywordMonthly volume
hello fresh242.8K
hellofresh161.5K
hellofresh login11.5K
hello fresh log in4,430
hellofresh careers3,610

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2015-05-01

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Take Back Dinnertime!”Positioning

    THE BEST WAY TO COOK DINNER JUST GOT BETTER→Take Back Dinnertime!

  2. Nov 1 · 13d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

  3. Nov 1 · 13d ago

    Removed technology: HTTP/3Features

    HTTP/3→—

  4. Nov 1 · 13d ago

    Adopted technology: RockerboxFeatures

    —→Rockerbox

  5. Nov 1 · 13d ago

    Removed technology: Snowplow AnalyticsFeatures

    Snowplow Analytics→—

  6. Nov 1 · 13d ago

    Homepage title changed to “HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals”Positioning

    HelloFresh® Meal Kits | Get Free Steak + 10 Free Meals→HelloFresh® Meal Kits | Free Breakfast for Life + 10 Free Meals

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Take Back Dinnertime!”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
agrandir-tight-black / agrandir-tight-bold
Primary visual
Photography / Live Video
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Soft & Friendly)

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #f9f8f3;
  --surface: #057a46;
  --foreground: #242424;
  --muted-foreground: #ffffff;
  --accent: #78c900;
  --radius: 8px;
  --font-heading: "agrandir-tight-black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "agrandir-tight-bold", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F9F8F3 (~48%) · Surface #057A46 (~35%) · Text #242424 (~5%) · Muted Text #FFFFFF (~4%) · Accent #78C900 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does HelloFresh get?
Vaneform estimates 5.8M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Lifestyle / Food & Cooking

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.