HelloFresh
Category GiantTake Back Dinnertime!
hellofresh.com Google Play App StoreLifestyle / Food & Cooking
- Monthly visits
- 5.8M
- Down14.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 11y ago
- 2015-05-01 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsHelloFresh launched on Product HuntLaunch
A deliciously drama-free dinner with all the fixings
Nov 2, 2018 · 8y agoSource
Launched on Google PlayLaunch
Food subscription box for the whole family delivered directly to your door.
Jan 7, 2016 · 10y agoLaunch page
Launched on App StoreLaunch
Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your doo
Jul 27, 2015 · 11y agoLaunch page
Store data
Food subscription box for the whole family delivered directly to your door.
- Rating
- ★ 4.52207.1K ratings
- Install scale
- 10,000,000+Min 10M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2016-01-07Store metadata
HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family. Perfect for busy lifestyles, our meal delivery services include everything you need to prepare your favorite meals, with many of our recipes ready in about 30 minutes. We also combine thousands of delicious, carefully curated recipes in our collection, so mealtime is never boring! HelloFresh is as flexible as you are. Skip a week or cancel your weekly food subscription at any time. The only thing you need to decide is what to make tonight—giving you a fresh and fun cooking experience that puts you in control in the kitchen. What to Expect from HelloFresh’s Meal Kit Delivery Service ✓ Thousands of delicious and easy recipes that you can save to your favorites, rank, and share with your friends and family. ✓ Fresh ingredients, along with step-by-step recipe instructions with cooking tips & tricks. ✓ The freedom to customize your plate with easy options to swap ingredients or double the protein. ✓ A flexible online account that functions as a meal planner so you can easily choose your meals or change your subscription at any time. Check out our easy meal kits for every diet type: 🥩Meat & Veggies: A meal plan designed for unfussy omnivores that includes the widest range of meat, fish, and seasonal produce. Enjoy all our recipes with this preference. 🥦 Veggie: A meal kit with a huge range of seasonal veggies, legumes, seeds, and nuts. Everything you need to create vegetarian meals. 🐟 Pescatarian: A meal plan that perfectly balances seafood and veggies to make the most delicious fish-based recipes. 👪 Family Friendly: The perfect meal plan for people of all ages, combining kid-tested meals and family favorites with easy recipes that everyone will love. ⭐ Calories Smart: Keep tabs on your calorie intake with delicious, dietician approved meal kits that are at or under 650 calories each. ⌛ Quick & Easy: Fast, simple, and fresh meal plans that cut down on the prep, cooking, and cleanup every night! Cookbook feature brings all your dinner inspiration into one place, so you never lose another recipe idea again. 📲 Save from anywhere: Turn cooking videos from TikTok, Instagram, and food blogs into structured recipes in just a few taps. 📖 All your recipes, organized: Keep your saved recipes alongside your HelloFresh favorites — everything in one app. 🆓 Free for everyone: Cookbook is completely free to use, whether you're a HelloFresh subscriber or not. Easy Meal Management with the HelloFresh Android App The HelloFresh app makes managing your weekly meal subscription simple. Just access your account on your Android device to manage your delivery day, swap out ingredients and recipes, or change the number of meals or the number of people you are feeding. Perfect whether you’re eating alone or cooking for the whole family! About HelloFresh HelloFresh is committed to sustainable eating, and each of our meal delivery kits helps you reduce food waste, lower your carbon footprint, and minimize packaging waste. In fact, we’ve been able to offset 100% of our carbon emissions. Each of our meal boxes come with perfectly portioned ingredients, with less prep and more great food without the hassle. We source all our ingredients responsibly, and we’re constantly innovating to create smarter packaging to reduce plastic and improve our sustainability goals. If you need more information about our subscriptions, HelloFresh meal kits, or you need help using the HelloFresh app, contact us today! Follow us on Facebook (fb.com/hellofreshUS) and Twitter (@hellofreshUS). If you like the service, please take a few minutes to review our app. Find more information at: https://www.hellofresh.com/ Learn more about our plans here: https://www.hellofresh.com/plans
- Rating
- ★ 4.72219.3K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2015-07-27553 MB
• This release includes some sweet stability improvements
Welcome to the weekly meal kit service and daily food companion that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh. Here’s what to expect when you download HelloFresh: Choose from 100+ weekly recipes Feel good about every bite with more wholesome meals & ingredients Refine your search by cooking time, energy, ingredients, and cuisines Enjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health App Easily modify servings and delivery preferences Make every recipe your own with options to swap ingredients or double the protein Rate, save, and share your favorite meals New at HelloFresh app: Discover Cookbook, your free recipe saver built right into the app. Found a dinner idea on TikTok or Instagram? Save it to HelloFresh and get a step-by-step recipe with ingredients and instructions. No subscription required: just save, cook, and enjoy. If you need help, email us at iosappfeedback@hellofresh.com. For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/. Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct32%
- Display Ads23%
- Organic Search14%
- Paid Search8%
- Other23%
Countries
- United States87%
- Canada2%
- Germany1%
- France1%
- United Kingdom1%
Search
Domain authority 80Domain registered 2008-03-16
| Keyword | Monthly volume |
|---|---|
| hello fresh | 242.8K |
| hellofresh | 161.5K |
| hellofresh login | 11.5K |
| hello fresh log in | 4,430 |
| hellofresh careers | 3,610 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.hellofresh.com:443/
- Pricingwww.hellofresh.com/plans Snapshot 2026-11-05
- Featureswww.hellofresh.com/menus Snapshot 2026-11-05
Changes
Design
Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Take Back Dinnertime!”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: User Count, Rating, or Key Metrics
- Pain Relief & Replacement
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- agrandir-tight-black / agrandir-tight-bold
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Soft & Friendly)
Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.
## Design Tokens
```css
:root {
--background: #f9f8f3;
--surface: #057a46;
--foreground: #242424;
--muted-foreground: #ffffff;
--accent: #78c900;
--radius: 8px;
--font-heading: "agrandir-tight-black", ui-sans-serif, system-ui, sans-serif;
--font-body: "agrandir-tight-bold", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F9F8F3 (~48%) · Surface #057A46 (~35%) · Text #242424 (~5%) · Muted Text #FFFFFF (~4%) · Accent #78C900 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does HelloFresh get?
- Vaneform estimates 5.8M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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