Products

Yumi

REAL FOOD.REAL PURPOSE.™

helloyumi.com SourceHardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
13.1K
Down18.7%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Evelyn Rusli
@evelynrusli· 35.2K followers
Launched
9y ago
2017-06-13 · Est.

Traffic

Monthly visitsData through Oct 2026
Events18 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    A children's book about sheltering in place

    Apr 16, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Finally, Baby Food That's Good Enough To Eat

    Jun 13, 2017 · 9y agoLaunch page

  • Launched on Product HuntLaunch

    Organic, fresh baby food, delivered every week 👶🏼

    Jun 13, 2017 · 9y agoLaunch page

Open Source & Self-Hosting

GitHub · MCP / Skill
GitHub Stars
Public repo
Forks
—
License
See repository
Primary language
—

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search33%
  • Direct24%
  • Social10%
  • Paid Search8%
  • Other25%

Countries

  • United States82%
  • India13%
  • United Kingdom2%
  • Canada2%
  • Philippines1%

Search

Domain authority —Domain registered 2016-09-08

KeywordMonthly volume
yumi37.9K
yumi bars320
yumi apple cinnamon squash240
yumi food190
angela sutherland yumi food & beverage / service industry140

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2017-06-13

Key pages

Weekly snapshots
helloyumi.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “REAL FOOD. REAL PURPOSE.™”Positioning

    THE SUPER BREAKFAST BAR→REAL FOOD. REAL PURPOSE.™

    At the time: 13.1K visits/mo17 concurrent moves
  2. Nov 1 · 14d ago

    Removed technology: Amazon PayFeatures

    Amazon Pay→—

    At the time: 13.1K visits/mo17 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: Amazon SESFeatures

    Amazon SES→—

    At the time: 13.1K visits/mo17 concurrent moves
  4. Nov 1 · 14d ago

    Removed technology: Amazon Web ServicesFeatures

    Amazon Web Services→—

    At the time: 13.1K visits/mo17 concurrent moves
  5. Nov 1 · 14d ago

    Removed technology: Buy with PrimeFeatures

    Buy with Prime→—

    At the time: 13.1K visits/mo17 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 13.1K visits/mo17 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“REAL FOOD. REAL PURPOSE.™”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Geometric sans-serif
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Vibrant Pop)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #d8ff7d;
  --surface: #fffdf2;
  --foreground: #205638;
  --muted-foreground: #60775b;
  --accent: #245b3a;
  --radius: 16px;
  --font-heading: "Geometric sans-serif", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Geometric sans-serif", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #D8FF7D (~56%) · Surface #FFFDF2 (~12%) · Text #205638 (~16%) · Muted Text #60775B (~7%) · Accent #245B3A (~9%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip, Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Yumi get?
Vaneform estimates 13.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Yumi and what platforms does it support?
Yumi is catalogued under Consumer Goods Brands: REAL FOOD.REAL PURPOSE.™. Supported platforms: Web.
Is Yumi open source?
Yumi has a public repository (https://github.com/wpcomvip/www-helloyumi-com) with its source repository published.Source

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