HARO
HARO connects journalists with sources for stories.
helpareporter.com Marketing / PR & Media Outreach
- Monthly visits
- 85.2K
- Down14.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $105/mo
- Higher than 54% of peersNiche median $99/mo
- Launched
- 12y ago
- 2014-06-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- HARO is free for journalists and for the experts who answer them. Ads pay for it. Now anyone can buy one: pick your date and write the ad, then pay by card. Our team reads every ad before it runs. Go to http://helpareporter.com/advertise
@helpareporter · 2026-10-01 · 0 likes · 0 reposts · 739 views
- When we bought @helpareporter and decided to revive it, our number one objective was to restore the quality and trust of the brand. That's when we found @pangram + @max_spero_. Full @Featureddotcom x Pangram study on AI detection, from ~1
@brettfarmiloe · 2026-09-23 · 9 likes · 6 reposts · 589 views
- HARO CEO @BrettFarmiloe on what 1.4 million analyzed pitches say about where human judgment still matters, on Bigeye's IN CLEAR FOCUS podcast: https://www.bigeyeagency.com/podcast/earned-media-and-ai-visibility-with-brett-farmiloe
@helpareporter · 2026-09-22 · 4 likes · 1 reposts · 1,072 views
Traffic sources
Traffic breakdown
Channels
- Direct54%
- Organic Search33%
- Referrals6%
- Other7%
Countries
- United States59%
- India7%
- United Kingdom3%
- Australia2%
- Germany2%
Search
Domain authority —Domain registered 2008-03-19
| Keyword | Monthly volume |
|---|---|
| haro | 34.5K |
| lydia moynihan | 6,500 |
| help a reporter out | 2,860 |
| jackpilgrim | 1,850 |
| haro help a reporter out | 380 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Source page
Entry price $105/mo, Higher than 54% of peers; “PR & Media Outreach” median is $99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.helpareporter.com/
- Featureswww.helpareporter.com/advertise Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Dark canvas, airy density) featuring centered headline + input layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“HARO connects journalists with sources for stories.”
Centered Headline + Input hero structure paired with email capture / waitlist CTA and no explicit trust bar.
Conversion path: Centered Headline + Input + Pure Typography & Geometry → Email Capture / Waitlist
- Category Positioning Anchor
- Centered Prompt / Input
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 6.0
- Distinctiveness
- 4.0
Structure
- Fonts
- Arial
- Hero layout
- Centered Headline + Input
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Email Capture / Waitlist
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #000000;
--surface: #1c1b24;
--foreground: #f5f5f5;
--muted-foreground: #99949f;
--accent: #aa8df7;
--radius: 9999px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #000000 (~85%) · Surface #1C1B24 (~7%) · Text #F5F5F5 (~2%) · Muted Text #99949F (~1%) · Accent #AA8DF7 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input
- Spatial layout notes: Centered Headline + Input hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + input layout and pure typography & geometry visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does HARO cost?
- Presenting Sponsor: from $445; Spotlight: from $225; Classified: from $105. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does HARO get?
- Vaneform estimates 85.2K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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