Products

HexColor.co

Look up any color

hexcolor.co Utilities / Generators & Calculators

AI Benchmark
Desktop
Mobile
Monthly visits
16K
Down11.6%MoMOct 2026
MRR
$100Claimed
Disclosed 2026-10-03Indie Hackers
Entry price
$19/mo
Higher than 77% of peersNiche median $9/mo
Creators
Bettie M. Cobb
@hexcolor· 284 followersCo-created with Nostradamus
Launched
8y ago
2018-11-14 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Indie Hackers
  • Oct 2026$100Self-reported MRR · unverified
Events1 revenue disclosure · 5 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Uneed (#7)Launch

    Online Color Tools — Do you love colors? Free color tool providing information about any color.

    Mar 23, 2025 · 20mo agoLaunch page

  • Launched on DevHunt (19 upvotes · 1 comments)Launch

    Color Tools — Have you explored our extensive range of free color tools yet?

    Feb 6, 2024 · 2y agoLaunch page

  • Launched on Product HuntLaunch

    Searching for that perfect color has never been easier!

    Jun 22, 2021 · 5y agoLaunch page

  • Launched on Product HuntLaunch

    Ultimate list of name all the colors

    Oct 13, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Grab Website Colors!

    Feb 6, 2020 · 6y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other10%

Countries

  • United States25%
  • Russia13%
  • Brazil10%
  • Philippines10%
  • India6%

Search

Domain authority 35Domain registered 2016-07-22

KeywordMonthly volume
colour encyclopedia90
255, 240, 140 color90
candy corn rgb color—
fire gradient color css code—
pixar luigi colour hex—

Traffic data: Vaneform

Pricing

Palette Studio
$19/once

Trial: None · 1 paid tier ($19) · Observed 2026-11-04 · Source page

Entry price $19/mo, Higher than 77% of peers; “Generators & Calculators” median is $9/mo.View pricing benchmark

Pages & changes

Tracked since 2018-11-14

Key pages

Weekly snapshots
hexcolor.co/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “Look up any color”Positioning

    Hex Colors→Look up any color

    At the time: 16K visits/mo4 concurrent moves
  2. Nov 1 · 15d ago

    Removed technology: Funding ChoicesFeatures

    Funding Choices→—

    At the time: 16K visits/mo4 concurrent moves
  3. Nov 1 · 15d ago

    Removed technology: Google AdSenseFeatures

    Google AdSense→—

    At the time: 16K visits/mo4 concurrent moves
  4. Nov 1 · 15d ago

    Removed technology: reCAPTCHAFeatures

    reCAPTCHA→—

    At the time: 16K visits/mo4 concurrent moves
  5. Nov 1 · 15d ago

    Homepage title changed to “HexColor.co - Look up any color, then do something with it”Positioning

    Hex Colors - HTML Color Codes→HexColor.co - Look up any color, then do something with it

    At the time: 16K visits/mo4 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Look up any color”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Nunito Sans
Primary visual
Interactive Hero Demo / Tool
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f7f8;
  --foreground: #1d1b20;
  --muted-foreground: #777579;
  --accent: #7256aa;
  --radius: 4px;
  --font-heading: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~87%) · Surface #F7F7F8 (~4%) · Text #1D1B20 (~3%) · Muted Text #777579 (~4%) · Accent #7256AA (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does HexColor.co cost?
Palette Studio: $19/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does HexColor.co get?
Vaneform estimates 16K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is HexColor.co and what platforms does it support?
HexColor.co is catalogued under Generators & Calculators: Look up any color. Supported platforms: Web.
What is HexColor.co's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $100 /mo stated on 2026-10-03.Source

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