- Monthly visits
- 16K
- Down11.6%MoMOct 2026
- Entry price
- $19/mo
- Higher than 77% of peersNiche median $9/mo
- Launched
- 8y ago
- 2018-11-14 · Est.
Traffic & revenue
- Oct 2026$100Self-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by dateMarketing moves
Launches, search & content, referrals, promotions- https://hexcolor.co/ has a brand new look! We just rolled out a complete redesign with faster infrastructure, cleaner UI, and a smoother color-picking experience. Same tool you love, now faster and better than ever. Check it out ☝ #WebDesig
@hexcolortool · 2026-09-01 · 3 likes · 1 reposts · 120 views
Launched on Uneed (#7)Launch
Online Color Tools — Do you love colors? Free color tool providing information about any color.
Mar 23, 2025 · 20mo agoLaunch page
Launched on DevHunt (19 upvotes · 1 comments)Launch
Color Tools — Have you explored our extensive range of free color tools yet?
Feb 6, 2024 · 2y agoLaunch page
Launched on Product HuntLaunch
Searching for that perfect color has never been easier!
Jun 22, 2021 · 5y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Direct41%
- Organic Search33%
- Referrals10%
- Social6%
- Other10%
Countries
- United States25%
- Russia13%
- Brazil10%
- Philippines10%
- India6%
Search
Domain authority 35Domain registered 2016-07-22
| Keyword | Monthly volume |
|---|---|
| colour encyclopedia | 90 |
| 255, 240, 140 color | 90 |
| candy corn rgb color | — |
| fire gradient color css code | — |
| pixar luigi colour hex | — |
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($19) · Observed 2026-11-04 · Source page
Entry price $19/mo, Higher than 77% of peers; “Generators & Calculators” median is $9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Look up any color”
Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try
- Direct Action Command
- Centered Prompt / Input
- Interactive Hero Tool
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Nunito Sans
- Hero layout
- Centered Headline + Input
- Primary visual
- Interactive Hero Demo / Tool
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Minimal Monochrome)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f7f8;
--foreground: #1d1b20;
--muted-foreground: #777579;
--accent: #7256aa;
--radius: 4px;
--font-heading: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Nunito Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~87%) · Surface #F7F7F8 (~4%) · Text #1D1B20 (~3%) · Muted Text #777579 (~4%) · Accent #7256AA (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Direct Action Command
- Hero components: Centered Prompt / Input, Interactive Hero Tool
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does HexColor.co cost?
- Palette Studio: $19/once. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does HexColor.co get?
- Vaneform estimates 16K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is HexColor.co and what platforms does it support?
- HexColor.co is catalogued under Generators & Calculators: Look up any color. Supported platforms: Web.
- What is HexColor.co's publicly disclosed revenue?
- Indie Hackers records a founder-reported figure of $100 /mo stated on 2026-10-03.Source
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