Highlights
Established LeaderShop at Highlights for Children
highlights.com Google PlayHardware & Physical Products / Consumer Goods Brands
- Monthly visits
- 663.8K
- Up9.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-04-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Kids' Magazines - Magazines for Kids & Children
Apr 22, 2016 · 10y agoLaunch page
Store data
What do I spy? Seek-and-find hidden-object games for kids and parents!
- Rating
- ★ 3.14456 ratings
- Install scale
- 100,000+Min 100K installs
- Price & IAP
- FreeIAP $3.99 - $29.99 per item
- First released
- 2019-05-22Store metadata
We’ve made a few minor technical changes to spiff up our app. If you’re loving it, be sure to let us know with a review!
Enjoy the timeless and award-winning fun of Highlights’ world-famous Hidden Pictures puzzles! Drawing on years of research, our puzzle experts have strategically crafted these find-it puzzles to provide meaningful benefits – and maximum fun for everyone. Every Hidden Pictures scene is designed to challenge, delight and motivate puzzlers, while strengthening attention to detail, concentration and other cognitive skills in an enjoyable, relaxing way. With every challenging game, you’ll see why Hidden Pictures Puzzle Play is the perfect way to exercise your mind and enjoy relaxing downtime — anytime, anywhere! How many objects can you find? In this interactive seek-and-find experience, you can explore themed puzzle worlds, conquer daily puzzle challenges and discover multiple kinds of hidden-object challenges, including exclusive Hidden Pictures Puzzle Races. The more you play, the more puzzling fun you unlock! Plus – access exclusive printable and web-only puzzles when you log in at HiddenPictures.com! Join FREE for 14 days and get: •Instant access to 125+ puzzles, PLUS the more you play, the more puzzles you unlock • NEW puzzle challenges every day • 3 kinds of puzzles, including exclusive Hidden Pictures Puzzle Races • Log in to access puzzles from your smartphone, tablet and desktop • Access to web-only puzzle printables for offline play • A safe, ad-free environment Subscription Details: • Subscribe to Hidden Pictures Puzzle Play and get full access on the app and online at HiddenPictures.com • The first payment will be charged to your Google Play account on the first day following your free trial, at the applicable price, unless auto-renew is turned off at least 24 hours before the end of the trial • Subscriptions are either monthly, semi-annual or annual and automatically renew • Any unused portion of a free trial, if offered, will be forfeited when the user subscribes Privacy Policy and Terms and Conditions: https://www.highlights.com/store/apps/hp-privacy-terms
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Referrals25%
- Organic Search24%
- Direct23%
- Email9%
- Other18%
Countries
- United States51%
- South Korea22%
- Türkiye13%
- Ecuador1%
- Philippines1%
Search
Domain authority —Domain registered 1999-04-02
| Keyword | Monthly volume |
|---|---|
| highlights | 64.1K |
| highlights magazine | 7,940 |
| highlights for children | 4,150 |
| highlights library | 3,420 |
| highlights magazine for children | — |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homeshop.highlights.com/
- Featuresshop.highlights.com/sale Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“give more than a gift”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing
- Brand Manifesto & Curiosity
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Bree Serif / Nunito
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Editorial)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #faf8f1;
--surface: #ffffff;
--foreground: #30202d;
--muted-foreground: #756d73;
--accent: #e82d3d;
--radius: 4px;
--font-heading: "Bree Serif", serif;
--font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FAF8F1 (~48%) · Surface #FFFFFF (~12%) · Text #30202D (~14%) · Muted Text #756D73 (~8%) · Accent #E82D3D (~18%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Highlights get?
- Vaneform estimates 663.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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