HiPet Cosmetics

# Design Brief: Soft & Friendly (with Vibrant Pop)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #10183e;
  --surface: #fff9f5;
  --foreground: #ffffff;
  --muted-foreground: #d9dded;
  --accent: #ffd21a;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #10183E (~62%) · Surface #FFF9F5 (~12%) · Text #FFFFFF (~13%) · Muted Text #D9DDED (~4%) · Accent #FFD21A (~9%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Üstte iki sıralı gezinme ve kampanya bandı; ana alanda sol başlık, sağda üst üste bindirilmiş evcil hayvan fotoğrafları yer alıyor.
- Visual summary: Lacivert zemin üzerindeki iri beyaz sans başlık ve sarı yıldızlar, sağdaki eğik fotoğraf kolajıyla evcil hayvan bakımına yönelik enerjik bir vitrin oluşturuyor.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.