Products

Tofu

AI-native

Candidate fraud detection for hiring & security teams.

hiretofu.com HR & Careers / Recruiting & Hiring

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$833/mo
Higher than 95% of peersNiche median $59/mo
Creators
Jason Zoltak
@hiretofu· 25 followers
Launched
2y ago
2024-01-03 · Est.

Traffic

Monthly visitsData through Oct 2026
Events13 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@hiretofu
  • Launched on Product HuntLaunch

    Hire top candidates other companies couldn't

    Jan 3, 2024 · 2y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other11%

Countries

  • United States59%
  • India30%
  • Canada10%

Search

Domain authority —Domain registered 2022-09-09

KeywordMonthly volume
middesk8,190
hiretofu terms and conditions130
tofu id check80
tofu ats40
tofu ai fraud30

Traffic data: Vaneform

Pricing

Free Fraud Scan
Unknown
Up to 10 applicants
Growth
$833/mo (billed annually)
Up to 15,000 applicants · 500 interviews a year
Enterprise
Contact sales
15,000+ applicants · 500+ interviews a year

Trial: None · 1 paid tier ($833) · Enterprise custom tier · Observed 2026-11-05 · Pricing page

Entry price $833/mo, Higher than 95% of peers; “Recruiting & Hiring” median is $59/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-04

Key pages

Weekly snapshots
www.hiretofu.com/ Snapshot 2026-11-06

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Candidate fraud detection for hiring & security teams.”Positioning

    Screen, rank and verify applicants instantly with AI.→Candidate fraud detection for hiring & security teams.

    At the time: <5K visits/mo12 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: <5K visits/mo12 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: <5K visits/mo12 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: CookieYesFeatures

    —→CookieYes

    At the time: <5K visits/mo12 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: HubSpot AnalyticsFeatures

    —→HubSpot Analytics

    At the time: <5K visits/mo12 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: LiveIntentFeatures

    —→LiveIntent

    At the time: <5K visits/mo12 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Candidate frauddetection for hiring & security teams.”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + Illustration / Character Art → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
switzer
Primary visual
Illustration / Character Art
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Precision Swiss Grid)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f7f7;
  --foreground: #0d0d13;
  --muted-foreground: #44444f;
  --accent: #2964d2;
  --radius: 8px;
  --font-heading: "switzer", ui-sans-serif, system-ui, sans-serif;
  --font-body: "switzer", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~80%) · Surface #F7F7F7 (~7%) · Text #0D0D13 (~6%) · Muted Text #44444F (~4%) · Accent #2964D2 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Target Audience Callout
- Hero components: Floating Multi-Cards, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Enterprise Clean (Light canvas, airy density) featuring split copy & visual layout and illustration / character art visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Tofu cost?
Free Fraud Scan: Unknown; Growth: $833/mo (billed annually); Enterprise: Contact sales. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Tofu get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Tofu and what platforms does it support?
Tofu is catalogued under Recruiting & Hiring: Candidate fraud detection for hiring & security teams.. Supported platforms: Browser Extension.

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