Hyperoptic
Established LeaderThis Black Friday, celebrate 15 years of full fibre broadband
hyperoptic.com Utilities / Phone Numbers & Telecom
- Monthly visits
- 1.2M
- Up4.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $19.05/mo
- Higher than 77% of peersNiche median $9.99/mo
- Launched
- 10y ago
- 2016-09-01 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsTraffic sources
Traffic breakdown
Channels
- Direct39%
- Organic Search27%
- Paid Search9%
- Email5%
- Other20%
Countries
- United Kingdom85%
- Serbia3%
- United States3%
- Italy1%
Search
Domain authority —Domain registered 2006-09-05
| Keyword | Monthly volume |
|---|---|
| hyperoptic | 65.9K |
| hyperoptic login | 4,580 |
| hyperoptic broadband | 3,790 |
| hyperoptic student discount | 2,910 |
| hyperoptic speed test | 1,350 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Source page
Entry price $19.05/mo, Higher than 77% of peers; “Phone Numbers & Telecom” median is $9.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.hyperoptic.com:443/
- Featureswww.hyperoptic.com/ Snapshot 2026-11-03
Changes
Design
Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“This Black Friday, celebrate 15 years of full fibre broadband”
Split Copy & Visual hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials
- Brand Manifesto & Curiosity
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #242424;
--surface: #ffffff;
--foreground: #fafafa;
--muted-foreground: #bfc1c7;
--accent: #073ee5;
--radius: 4px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #242424 (~57%) · Surface #FFFFFF (~11%) · Text #FAFAFA (~6%) · Muted Text #BFC1C7 (~22%) · Accent #073EE5 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Hyperoptic cost?
- 1Gb: £15/m for 15 months / £27/m for 9 months. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Hyperoptic get?
- Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| RingCentralGiantThe Agentic Voice AI platform to drive customer outcomes | $35/mo | 11.7M | Undisclosed |
| ทรู ดีแทคทรู ดีแทค เพื่อชีวิตที่ดีกว่า บนเครือข่ายอัจฉริยะอันดับ 1 | True-dtac | $2.29/mo | 4.9M | Undisclosed |
| TextNowPhone service that flexes with you | $18.99/mo | 4.5M | Undisclosed |
| US MobileThe top rated carrier by Consumer Reports | $9.99/mo | 3.3M | Undisclosed |
| QuoThe #1 phone system where people and AI work together | $19/mo | 3M | Undisclosed |
| DialpadThe AI platform for customer experience | — | 2.5M | Undisclosed |