Products

Important

Because you give a shit.

importantnotimportant.com Creator Economy & Community / Newsletter & Blogging Platforms

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Sep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$5/mo
Lower than 79% of peersNiche median $10/mo
Creators
Willow Beck
@willowbeck_· 12 followers
Launched
10y ago
2016-05-10 · Est.

Traffic

Monthly visitsData through Sep 2026
Events8 changes

Marketing moves

Launches, search & content, referrals, promotions
X accounts@importantnotimp@importantnotimp@willowbeck_

  • Launched on Product HuntLaunch

    The news(letter) most relevant to our survival as a species

    May 10, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search36%
  • Direct34%
  • Referrals9%
  • Social8%
  • Other13%

Countries

  • United States100%

Search

Domain authority —Domain registered 2014-12-18

KeywordMonthly volume
not important1,360
real genius mouse slippers730
importnatn not important110
importnatn not important the most imprtant questino110
quinn emmett70

Traffic data: Vaneform

Pricing

Important Membership
$5/mo
Billed annually $50/yr-17%
Very Important Membership
$1,000/yr (billed annually)
100 Members

Trial: 30 days free, then $5/month or $50/year. · 2 paid tiers ($5–$1000) · Up to 17% off annually · Observed 2026-11-04 · Source page

Entry price $5/mo, Lower than 79% of peers; “Newsletter & Blogging Platforms” median is $10/mo.View pricing benchmark

Pages & changes

Tracked since 2016-05-10

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Removed technology: Amazon ALBFeatures

    Amazon ALB→—

  2. Nov 1 · 13d ago

    Removed technology: Amazon Web ServicesFeatures

    Amazon Web Services→—

  3. Nov 1 · 13d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

  4. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  5. Nov 1 · 13d ago

    Removed technology: StripeFeatures

    Stripe→—

  6. Nov 1 · 13d ago

    Removed technology: Tailwind CSSFeatures

    Tailwind CSS→—

Questions & evidence

How much does Important cost?
Important Membership: $5/mo (annual billing available); Very Important Membership: $1,000/yr (billed annually). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Important get?
Vaneform estimates <5K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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