Products

IMPRESS

Indie game marketing – made simple!

impress.games DiscordMarketing / Influencer & UGC Marketing

AI Benchmark
Desktop
Mobile
Monthly visits
246.5K
Up10.8%MoMOct 2026
MRR
$78Claimed
Disclosed 2026-09-29Indie Hackers
Entry price
$9/mo
Lower than 87% of peersNiche median $49/mo
Creators
Ashley Gwinnell
@sandcastlesst· 6,555 followers
Launched
6y ago
2020-10-21 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Indie Hackers
  • Sep 2026$78Self-reported MRR · unverified
Events1 revenue disclosure · 6 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • New product launchLaunch

    Oct 21, 2020 · 6y agoWebsite

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search56%
  • Direct26%
  • Referrals11%
  • Social5%
  • Other1%

Countries

  • United States21%
  • Brazil6%
  • France5%
  • Germany5%
  • United Kingdom4%

Search

Domain authority 72Domain registered 2020-10-21

KeywordMonthly volume
bombanana177.4K
one million coins51.5K
coin maker simulator18.7K
steam revenue calculator4,020
whilist calculator to sell impress impress250

Traffic data: Vaneform

Pricing

Free
$0
Lite
$99/mo
Indie
$149/mo
Studio
$229/mo
Publisher
$599/mo
Plus
$9/mo

Trial: None · 5 paid tiers ($9–$599) · Observed 2026-11-03 · Pricing page

Entry price $9/mo, Lower than 87% of peers; “Influencer & UGC Marketing” median is $49/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-07ChangelogRead post

    IMPRESS Changelog - Stay Updated

    1794051992045 1794051992045 IMPRESS Tools Help & Resources Pricing Coverage Bot Features Pricing Academy Free! Educational articles and guides – all about games marketing & promotion! Steam Marketing Guides Influencer Marketing Guides Video

  • 2026-11-06ChangelogRead post

    IMPRESS – Indie game marketing, made simple!

    View Full Changelog Press Kitty 29th July 2026 Press Kitty – Import Press Releases from GamesPress We've added the ability to import your press releases from GamesPress! This is great for those of you who have a backlog to bring over.

  • 2026-11-06ChangelogRead post

    IMPRESS – Indie game marketing, made simple!

    View Full Changelog Press Kitty 5th August 2026 Press Kitty – Embargo Date Component We've added an embargo component to your press releases! This allows you to set an embargo date for your press release, which will appear right at the top

  • 2026-11-06ChangelogRead post

    IMPRESS – Indie game marketing, made simple!

    View Full Changelog Coverage Bot 13th August 2026 Coverage Bot – Search via Outlet Filter We've added the ability to search for coverage by outlet in the coverage feed! This is great for those of you who want to find coverage for a specific

Changes

  1. Nov 1 · 13d ago

    Removed technology: Amazon CloudFrontFeatures

    Amazon CloudFront→—

    At the time: 246.5K visits/mo5 concurrent moves
  2. Nov 1 · 13d ago

    Adopted technology: Crisp Live ChatFeatures

    —→Crisp Live Chat

    At the time: 246.5K visits/mo5 concurrent moves
  3. Nov 1 · 13d ago

    Adopted technology: NginxFeatures

    —→Nginx

    At the time: 246.5K visits/mo5 concurrent moves
  4. Nov 1 · 13d ago

    Removed technology: SplitbeeFeatures

    Splitbee→—

    At the time: 246.5K visits/mo5 concurrent moves
  5. Nov 1 · 13d ago

    Adopted technology: UbuntuFeatures

    —→Ubuntu

    At the time: 246.5K visits/mo5 concurrent moves
  6. Nov 1 · 13d ago

    Homepage title changed to “IMPRESS – Indie game marketing, made simple!”Positioning

    IMPRESS – Your toolkit for indie game publishing!→IMPRESS – Indie game marketing, made simple!

    At the time: 246.5K visits/mo5 concurrent moves

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Indie game marketing - made simple!”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Start Free / Sign Up

Palette · click to copy

5-D design score7.5 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Nunito
Primary visual
Illustration / Character Art
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #16122b;
  --surface: #6a4bb8;
  --foreground: #ffffff;
  --muted-foreground: #c9c4d8;
  --accent: #7c5cff;
  --radius: 9999px;
  --font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #16122B (~46%) · Surface #6A4BB8 (~22%) · Text #FFFFFF (~12%) · Muted Text #C9C4D8 (~10%) · Accent #7C5CFF (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Custom Illustration, Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does IMPRESS cost?
Free: $0; Lite: $99/mo; Indie: $149/mo; Studio: $229/mo; Publisher: $599/mo; Plus: $9/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does IMPRESS get?
Vaneform estimates 246.5K website visits in 2026-10. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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